MQ4B Podcast

Listen to this interview to learn:

• The five triggers that influence to what a customer will give his or her time and attention.
• What led her to write The 24-Hour Customer.
• How companies of all sizes can capitalize on mistakes or disruptions of service made by competition.

Listen to this interview to learn:

Listen to this interview to learn:

• How one consultant’s business went from earning from about $1800 to over $ 100,000 each month.

• Where Mark learned to differentiate products

• The single most important thing a business can do to have others seek them out for business.

• What one consultant did to become #2 best-selling author on 800-CEO-Read.

• How Jerry Garcia compares the Grateful Dead to licorice to help him think about marketing.

• The “mentoring perspective” and how it helps stripe away generalizations and hyperbole.

• What free writing can do for your business.

• The importance of immersing yourself in reading.

Listen to this interview to learn:

• What clients really want to hear from consultants and what audiences want to hear from speakers.
• Ways in which change itself has changed.
• A key question that effective leaders ask daily to build a shared sense of vision and progress.
• How leaders at any level can share what matters most to help an organization move more rapidly towards business success.

Listen to this interview to learn:

• What he is doing to redefine who is talented. 
• Why you should never “let them see you sweat.” 
• How sensitivity and respect lead to opportunity.
• What skills companies are in demand of and how we can give those skills to America’s young adults.
• That turning your avocation into your vocation is possible.

Listen to this interview to learn:

• Why some places thrive and others struggle with comparable levels of talent pool and opportunity.
• What is a trust network and why it matters.
• The surprising key to an innovative ecosystem
• A simple belief to cultivate that makes an ecosystem systainable

Listen to this interview to learn:

• How when you help brands stay on the leading edge, you often have to stay on the bleeding edge
• Changes that are occuring between the pure play ad agencies vs. the digital agencies
• Impact of reaching customers when they have many choices of screens, from desktop to iPad/tablet to mobile
• Fundamental tenets of customer engagement that still guide online marketing strategies
• What Walmart did differently to engage customers around a Mother’s Day campaign led by Twist Image

Listen to this interview to learn:

• The distinction between managing and leading, advocated by Admiral Grace Mary Hooper
• Stages to building a profitable, scalable training company
• What leaders did to deepen trust and improve communications at a Fortune 100 company
• Why boundaries are so elusive for leaders and how to make them work better
• The mindset needed to grow your company in a short period of time

Listen to this interview to learn:

• How getting fired can lead to new and better opportunities
• What it means to “turn the coin over” when presented with a problem
• The two top qualities of mind that set exceptional leaders apart from well-intentioned leaders
• How you can use the criteria to win in the marketplace in your own business
• What resulted from combining the social agenda with the value agenda at Cambell’s Soup for employees and other stakeholders

Listen to this interview to learn:

• What leaders who care about the human side of business can be observed doing regularly
• How the Finnish Broadcasting situation was turned around one lunch conversation at a time
• What distinguishes a conversation from a Touchpoint opportunity
• Why sharing your “code” with your team can make you a better leader
• How to combine your words and energy in an interaction to produce extraordinary impact
• What you can do to sidestep the myth of “no time to slow down” 

Listen to this interview to learn:

• Keys to building great relationships with clients
• How the criteria you use for evaluating opportunities changes as you change your business vision 
• The central role of courage for succeeding as an entrepeneur 
• How trusting your observations and taking action leads to success
• Important networking advice for corporate managers and leaders

Listen to this interview to learn:

• An insider’s view of how to make money like your bank does
• How you can make monthly payments to yourself to earn tax-free income
• Why it is better to buy a car than to fund your 401 K when you follow the right system
• How putting together an action plan makes you more productive
• The 4 wealth drains to plug up in your personal finances

Listen to this interview to learn:

Listen to this interview to learn:

• The most memorable lesson he learned from Priceline founder, Jay Walker
• Why having a message foundation is the critical step to get right for a marketer
• How to leverage the speed and feedback advantages of direct response radio advertising
• What role the trust agent plays in marketing for businesses that range from medical practices to travel, especially if you have a skeptial audience
• What specific criteria you can use to decide if radio advertising can help you grow your business

Listen to this interview to learn:

• How to set criteria for overcoming your self-doubt
• Who to ask for business advice (and who can’t give you helpful advice, even if more convenient)
• Looking beyond cold calling for lead generation
• How a $5 MM lab simulation company got out of their own way and doubled revenue
• The big breakthrough for a $100 MM security company 
• Why campaign success cannot be measured after a single event or e-mail, and how to really make it work

Listen to this interview to learn:

• How insisting on a meeting with a decision maker led to a great friendship and business partnership with Jay Levinson
• What Red Bull did to break into the London bar scene
• Economic trends that every business owner can use for growth
• The business growth leverage opportunity in upgrading the skills of your team

Listen to this interview to learn:

• The business mindset of caring about the success of your clients first
• The perspective of major brands that don’t mind being unpopular with given market segments
• The power of having your audience spread your message for greater impact and reach

Listen to this interview to learn:

• How an early start in news radio led to a career in executive coaching
• What to do when you find yourself going too fast and fighting too many decisions
• The similarities of a movie script to a life script
• How having a professional code of behavior makes it easy to be consistent and credible
• How publishing a book creates a public standard and personal challenge for congruence

Listen to this interview to learn:

• The value of both outer tools (strategy, communications, teambuilding, finance,…) and inner tools (self-awareness of values, character, talents, vision,…) for great leaders
• What it takes to transform the volitility, unpredictability, complex, and ambiguous elements to those of vision, understanding, clarity, and agility
• How it took 9 years of research and 1 year of writing to create The Pause Principle book
• What steps Kevin took to add a “pause environment” in his home 

Listen to this interview to learn:

• The right environment to train business leaders who must have dangerous conversations
• What makes the “You can have it all” myth so important to burst
• How to use 5 boxes on your daily planner to accomplish the most important objectives each year

Listen to this interview to learn:

• How “follow your passion” can be counterproductive advice
• The value and necessity of systematic practice to developing deep skills
• The two prime characteristics of the most marketable skills
• Why “mission” creates meaning and opportunities for leverage if sequenced properly
• That the solution to a mystery is not that complex, unless we oversimplify or overcomplicate it
• Key steps to selling more than 120,000 copies of his first 3 books

Listen to this interview to learn:

• What newscaster Jim Lehrer taught Rodger about good interviewing
• Why it is important to set up and maintain an environment to challenge the status quo
• How an losing agra business turned itself around in 12 months and yielded a $252 million profit 
• Points of effective communication with a change initiative
• The importance of being wiling to be influenced

Listen to this interview to learn:

• The most important aspect of a business is not it’s product or people or process, but another “p” word
• The importance of making your company values current and present to each employee so that employees can use values in day-to-day decision making
• The case of the burned bottom pizza, and the broader lessons any business owner can draw from it
• Why you need to oversee multiple health dimensions of a business for all stakeholders
• What exceptional factors drives higher profits and lower turnover in a traditionally slim margin and low commitment business that you can model in your business

Listen to this interview to learn:

• How the careful choice of language creates mental hooks that carry learning forward
• The benefits of living “on purpose”
• The bank case study that highlights the importance of simple actions that help your team connect with customers 

Listen to this interview to learn:

• How to use available resources to bridge the gap between knowing and doing.
• Important questions to ask about yourself on the road to entrepreneurial growth.
• The importance of resilience to being a successful entrepreneur.

Listen to this interview to learn:

• Where to look to identify cutting edge business trends.
• The significance of a freemium model for market testing.
• A case study of a company that learned the benefit of selling ancillary products to accommodate customer space constraints.
• The need for a safe space to explore ideas and new ways of doing business.
• How important leadership is in supporting or diluting the success of a project.

Listen to this interview to learn:

• The steps taken to transition from Hollywood studios to corporate stages
• How one firm took these lessons and increased their average sales price by 59%
• The number one asset you have control over and how to make the most of it
• Who is Ed’s role model for effective negotiations and how this character’s skills can benefit every professional

Listen to this interview to learn:

• How joint venture partnerships yield significant marketing results.
• Tips on making partnerships mutually beneficial.
• How small ideas have the power to take your career in unexpected directions.

Listen to this interview to learn:

• The top mistakes business owners and executives make when using social media for business, and how to avoid them.
• The many ways that a business leader can use social media to position the business.
• Why it is critical to build a “platform” for communicating with social media and how to get started.
• How to use precise demographic targeting to reach the buyers most likely to appreciate your offers.

Listen to this interview to learn:

• The tremendous impact an ideal client can have in growing your business.
• How mentors can accelerate your growth and catapault your income.
• How focusing on continuous improvement with your messaging and delivery creates a memorable brand.