My Quest for the Best with Bill Ringle

Marketing

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189: Set Your Standards Higher with guest expert JJ Ramberg

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jj ramberg

Listen to this interview to learn:

  • Tactics she uses to thrive as both a journalist and an entrepreneur
  • The importance of having clear criteria for building your team
  • The one question you can ask a new hire to send the message that you care about high standards
  • How to prepare a response to the question, “How can I help?” so that the result is win-win
  • Keys to building good business relationships
  • Book marketing secrets to share your message widely 

JJ Ramberg, host of MSNBC’s “Your Business,” talks with Bill Ringle about transforming and marketing your small business.

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153: Make the Most of Your Strengths – Featured Interview with Stefan Swanepoel

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stefan_swanepoel

Listen to this interview to learn:

  • Marketing secrets from a prolific, bestselling author.
  • How he designed his book to have wide appeal through social media and traditional channels.
  • Lessons about becoming comfortable with who you are and making the most of your strengths in business and in life.

Stefan Swanepoel talks with Bill Ringle about using our innate strengths to overcome challenges in business and in life.

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148: Defining Data Breaches with guest expert Fred Wilf

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Dorriah Rogers talks with Bill Ringle about the principles and benefits described in Decide to Profit.
 
Key points that you’ll learn from this interview:
The impact a mentor had on Rogers’ life and career, and how he inspired her to be her own person.
How the Lego company used a single, unified goal to really turn things around.
The importance of not only giving everyone in the company or organization, not just the decision makers, a voice.
How to teach employees to tie their ideas to the overarching goal: making money.
Rogers’ 9 steps to a better bottom line.

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146: Building the Mobile Future with Chuck Martin

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chuck_martin

Listen to this interview to learn:

  • How business is being transformed by mobile technology and access.
  • Why a mobile app is not a strategy!
  • What companies like Best Buy, Macy’s, and Apple are doing to engage with the mobile customer.
  • What Lowe’s did to build a competitive advantage through buying iPhones for each employee and getting suppliers to change their box coding.
  • What small business owners can do with QR codes to bond with customers through mobile technology.

Chuck Martin talks with Bill Ringle about how companies are using mobile technology to accelerate growth and outmaneuver competition.

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145: Following Small Business Trends – Featured Interview with guest expert Anita Campbell

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anita_campbell

Listen to this interview to learn:

  • How she made the successful transition from the corporate world to being a successful entrepreneur.
  • What other entrepreneurs want from learning materials and networking.
  • Four trends that are driven by different forces and are shaping what tools and strategies entrepreneurs use to grow.

Anita Campbell talks with Bill Ringle about small business trends and success.

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142: Focus on WOM – Featured Interview with Joe Calloway

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Joe Calloway, author of Magnetic, talks with Bill Ringle about being intentional about attracting new business and satisfying your existing customers.

Key points that you’ll learn from this interview:

The importance of committing to make every business experience to be a positive one for all involved
How to get more positive WOM (word of mouth)
The single most important strategic asset for many companies and how it relates to your relationship with your customers.
What he said to correct a misunderstanding, even when it came at significant out-of-pocket expense to replace 600 of the wrong title books sent to the meeting planner

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128: What’s Your Big Idea? – Featured Interview with guest expert Mark Levy

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Mark-Levy

Listen to this interview to learn:

  • How one consultant’s business went from earning from about $1800 to over $ 100,000 each month.

  • Where Mark learned to differentiate products

  • The single most important thing a business can do to have others seek them out for business.

  • What one consultant did to become #2 best-selling author on 800-CEO-Read.

  • How Jerry Garcia compares the Grateful Dead to licorice to help him think about marketing.

  • The “mentoring perspective” and how it helps stripe away generalizations and hyperbole.

  • What free writing can do for your business.

  • The importance of immersing yourself in reading.

Mark Levy talks with Bill Ringle about the dramatic difference effective positioning makes for a consultant, professional firm, or thought leader.

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126: Become a Presentologist – Featured Interview with guest expert Mark Sanborn

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mark_sanborn

Listen to this interview to learn:

  • What clients really want to hear from consultants and what audiences want to hear from speakers.
  • Ways in which change itself has changed.
  • A key question that effective leaders ask daily to build a shared sense of vision and progress.
  • How leaders at any level can share what matters most to help an organization move more rapidly towards business success.

Mark Sanborn talks with Bill Ringle about effective ways to navigate uncertainty as you grow personally and professionally.

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123: Staying on the Bleeding Edge – Featured Interview with guest expert Mitch Joel

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Mitch Joel

Listen to this interview to learn:

  • How when you help brands stay on the leading edge, you often have to stay on the bleeding edge
  • Changes that are occuring between the pure play ad agencies vs. the digital agencies
  • Impact of reaching customers when they have many choices of screens, from desktop to iPad/tablet to mobile
  • Fundamental tenets of customer engagement that still guide online marketing strategies
  • What Walmart did differently to engage customers around a Mother’s Day campaign led by Twist Image

Mitch Joel talks with Bill Ringle about how brands use technology to form and develop direct relationships with customers.

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