My Quest for the Best with Bill Ringle

Marketing

Marketing insights from leading authors — covering content, positioning, brand, digital strategy, and how to reach and engage your ideal audience.

MQ4B Podcast

How Good Managers Become Great Leaders

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mike figliuolo2

Listen to this interview to learn:

  • The distinction between managing and leading, advocated by Admiral Grace Mary Hooper
  • Stages to building a profitable, scalable training company
  • What leaders did to deepen trust and improve communications at a Fortune 100 company
  • Why boundaries are so elusive for leaders and how to make them work better
  • The mindset needed to grow your company in a short period of time

Mike Figliuolo talks with Bill Ringle about the importance for leaders of understanding people as individuals in an organization. 

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Ubertrending

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[zoomsounds_player source=”http://s3.amazonaws.com/MQ4B/MQ4B-Interview-Michael-Tchong_20130114.mp3″ config=”skinwavewithcomments” thumb=”https://myquestforthebest.com/wp-content/uploads/2011/11/michael_tchong.jpg” autoplay=”off” cue=”on” enable_likes=”off” enable_views=”off”] Change Agent and Founder of Social Revolution Michael Tchong talks with Bill

MQ4B Podcast

Turning the Coin Over

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Doug Conant2

Listen to this interview to learn:

  • How getting fired can lead to new and better opportunities
  • What it means to “turn the coin over” when presented with a problem
  • The two top qualities of mind that set exceptional leaders apart from well-intentioned leaders
  • How you can use the criteria to win in the marketplace in your own business
  • What resulted from combining the social agenda with the value agenda at Cambell’s Soup for employees and other stakeholders

Doug Conant talks with Bill Ringle about proven leadership principles that apply across the board, from Fortune 500 companies to start-ups.

MQ4B Podcast

Digital Convergence Marketing – Interview

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fred catona 

Listen to this interview to learn:

  • The most memorable lesson he learned from Priceline founder, Jay Walker
  • Why having a message foundation is the critical step to get right for a marketer
  • How to leverage the speed and feedback advantages of direct response radio advertising
  • What role the trust agent plays in marketing for businesses that range from medical practices to travel, especially if you have a skeptial audience
  • What specific criteria you can use to decide if radio advertising can help you grow your business

Fred Catona talks with Bill Ringle about achieving large-scale success in business based on direct marketing principles and paying attention to what works. 

MQ4B Podcast

Selling Against the Goal

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kendra lee

Listen to this interview to learn:

  • How to set criteria for overcoming your self-doubt
  • Who to ask for business advice (and who can’t give you helpful advice, even if more convenient)
  • Looking beyond cold calling for lead generation
  • How a $5 MM lab simulation company got out of their own way and doubled revenue
  • The big breakthrough for a $100 MM security company 
  • Why campaign success cannot be measured after a single event or e-mail, and how to really make it work

Kendra Lee talks with Bill Ringle about what happens to your business growth once you really start to believe in your talents and abilities.

MQ4B Podcast

Guerilla Selling

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orvel ray wilson

Listen to this interview to learn:

  • How insisting on a meeting with a decision maker led to a great friendship and business partnership with Jay Levinson
  • What Red Bull did to break into the London bar scene
  • Economic trends that every business owner can use for growth
  • The business growth leverage opportunity in upgrading the skills of your team

Orvel Ray Wilson talks with Bill Ringle about Guerrilla Marketing and conquering overseas territories.

MQ4B Podcast

The Power of Unpopular – Interview

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erika napoletano

Listen to this interview to learn:

  • The business mindset of caring about the success of your clients first
  • The perspective of major brands that don’t mind being unpopular with given market segments
  • The power of having your audience spread your message for greater impact and reach

Erika Napoletano talks with Bill Ringle about the uncommon advantages of being unpopular.

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Take the Stairs

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rory vaden

Listen to this interview to learn:

  • The paradox principle, in which easy short-term choices lead to difficult long-term consequences.
  • Why balance is not something that high performers make a top priority.
  • What to focus on to have great fitness, great relationships, and great finances.
  • The perspective of peace as a form of wealth that is undervalued in society.
  • Daily habits that lead to high focus and productivity.

Rory Vaden talks with Bill Ringle about key principles for succeeding in business and in life described in Take the Stairs.

MQ4B Podcast

Take the Cold Out of Cold Calling

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sam richter

Listen to this interview to learn:

  • How information gives you a competitive advantage with your own confidence.
  • Tips and tricks for accessing specific sites and finding important file types online.
  • Where to go to access exclusive and very expensive database resources at no charge.
  • The importance of recognizing and developing your skills with both the art and science of online research.

Sam Richter talks with Bill Ringle about overcoming the excuses to taking advantage of the rich resources for business relationship development available on the Internet.

MQ4B Podcast

Leveraging your creativity for competitive advantage

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josh linkner

Listen to this interview to learn:

  • How creativity is the new currency of success
  • The most exciting news about creativity (hint: it’s something we can all tap within ourselves)
  • What one corporation did to encourage calculated risk-taking among all employees
  • What creating an arch enemy does for boosting creativity at all levels in a company
  • A novel technique for overcoming timid ideas in brainstorming sessions

Josh Linkner talks with Bill Ringle about the need to re-awaken and develop our creative abilities no matter what role or industry you serve to propel growth and innovation.

MQ4B Podcast

Best Practices Are Stupid

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stephen_shapiro

Listen to this interview to learn:

  • What a difference it makes to realize that all businesses are in the marketing business
  • How cracking the PR code boosts your visibility to prospects
  • A secret of running a profitable business is keeping your overhead low
  • What it means to “think inside the box” and to “define a better box”
MQ4B Podcast

“Will Your Passion Endure?”

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barbara_corcoran

Listen to this interview to learn:

  • What skills and personality traits angel investors want entrepreneurs to have
  • How investing in an entrepreneur is like hiring a great sales person
  • What luck does and what the person must do to capitalize on any lucky break
  • The one characteristic that has no substitute in business (or in life)
  • What women entrepreneurs in particular need more of to stand out and be successful

Barbara Corcoran talks with Bill Ringle about her mindset and models for success, as well as behind-the-scenes Shark Tank secrets.

MQ4B Podcast

Wired for Care

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dev patnaik

Listen to this interview to learn:

  • How his first job unlocked new ways of thinking about design
  • What most businesses miss in terms of making strategy pay off
  • Why the learner’s mindset matters more than most realize
  • Components of an innovative work culture
  • Why Target refers to its customers as “Guests”

Dev Patnaik talks with Bill Ringle about turning ambiguity into opportuntity for his clients.

MQ4B Podcast

Get Along – Interview

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arnold_sanow2

Listen to this interview to learn:

  • How a marketing director for the marine corps became a nationally known communications expert.
  • What to do when your business “moment of truth” arrives.
  • The importance of being observant and what to pay attention to in order to effectively connect in business.

Arnold Sanow talks with Bill Ringle about the factors that tip business interactions in your favor.

MQ4B Podcast

Innovation, Courage, Connection – Interview

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jason_howell

Listen to this interview to learn:

  • The formula you can use to make your contribution.
  • Why Walmart was interested in Patriotic Contribution for its employees.
  • Historical examples of how individuals band together to make a difference.
  • How innovation, courage, and connection combine to create the environment for you to leave your legacy.
  • Other creative ways you can leave your legacy.

Jason Howell talks with Bill Ringle about how professionals of all ages can contribute to their families, community, and country using patriotic development.

MQ4B Podcast

The Simple Elegance of Shibumi

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matthew_may

Listen to this interview to learn:

  • How Matt’s career took off with the publication of his book.
  • How the refinement of a loom design factors into Toyota’s heritage and culture.
  • What shibumi means for business leaders.
  • How to combat crippling complexity in organizations.

Matthew E. May talks with Bill Ringle about innovation and the ability to achieve the maximum results with the minimum means.

MQ4B Podcast

Creativity is for Everyone

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lisa bodell

Listen to this interview to learn:

  • The reality behind how innovation occurs in business.
  • What makes leadership harder than it has to be for some.
  • The importance of mindset in approaching solutions.
  • How you can unlock creative energy in your company by killing stupid rules.

Lisa Bodell talks with Bill Ringle about insights gained from leading innovation initiatives in major companies around the world.

MQ4B Podcast

Systems that Succeed

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tom_searcy

Listen to this interview to learn:

  • How to build systems that allow you to repeat your successes.
  • How to minimize risk in going after big sales.
  • The advantages of tracking your success through the measurable success of your clients.

Tom Searcy talks with Bill Ringle about the advantages, risks, and transformative successes of big sales.

MQ4B Podcast

Maintaining Networks of Knowledge

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brian reich

Listen to this interview to learn:

  • Qualities of a successful info strategist and how that can help your business
  • The importance of avoiding the shiny object syndrome
  • The big challenges on which we can be focusing our talents and technology to improve quality of life now and in the future
  • The key to tackling challenging problems
  • Tips you can use to avoid information overwhelm

Brian Reich talks with Bill Ringle about perspectives from an info strategist that can help your business grow.

MQ4B Podcast

The Shifting Marketplace

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scott klososky

Listen to this interview to learn:

  • How a dyslexic boss showed how to find a willing market and build a business from the ground up
  • What it took to sell to larger companies as a startup
  • Mistakes made and lessons learned from overly ambitious business expansion
  • What CEOs need to know now about leadership skills in the age of digital marketing and social media 

Scott Klososky talks with Bill Ringle about practices for becoming a smarter business leader using technology and your core strengths.

MQ4B Podcast

Total Body – Interview

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joan_pagano

Listen to this interview to learn:

  • The importance of continuous marketing.
  • How measuring concrete results really does make a difference to business growth.
  • That there really is time in your busy workday to exercise well.

Joan Pagano talks with Bill Ringle about how staying in touch and being responsive has led to great opportunities.

MQ4B Podcast

Idea Haus – Interview

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kevin_popvic

Listen to this interview to learn:

  • The evolution of a business based on fitting a passion and skillset into an eager marketplace through video and event production.
  • Secrets behind the vital sequence of developing the strategy, plan, executing, and then measuring the results.
  • Insights behind the scenes with satellite marketing.
  • How Kevin leveraged his video interviews to build a powerful brand and bottom line success for his clients.

Kevin Popović talks with Bill Ringle about a comprehensive approch to succesful marketing.

MQ4B Podcast

Linked Strategies

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nathan_kievman

Listen to this interview to learn:

  • Some of the standards you must clear to be considered a thought leader
  • The power of saying “no” to opportunities and how it helps you grow your business
  • What “platform maturity” allows you as an expert to do to serve even a larger customer base
  • How to convey trust, authority, and credibility using your LinkedIn profile
  • Emerging trends with LinkedIn that will allow businesses to build a larger platform in even less time than before

Nathan Kievman talks with Bill Ringle about growing a business and a brand based on the business social media network, LinkedIn.

MQ4B Podcast

Making Ideas Happen

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scott_belsky

Listen to this interview to learn:

  • How Scott completed his creative project, the book Making Things Happen.
  • How to create a live event program with a waiting list of hundreds of creative professionals.
  • How Scott busted the top 5 myths about how to make creative ideas really happen.

Scott Belsky talks with Bill Ringle about the truth behind empowering creative professionals to make ideas happen.

MQ4B Podcast

The On Demand Brand – Interview

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rick_mathieson

Listen to this interview to learn:

  • How Rick reached Tom Peters and formed the basis of a professional mentorship and friendship.
  • What the sustaining energy is that keeps people engaged and “in the conversation” both online and off line.
  • Contrasting examples of a company that bombed with their online effort and several that hit home runs.
  • The law of transparency online that allows even the smallest pizza shop to use these largely no-charge tools to build a fan base.

Rick Mathieson talks with Bill Ringle about the interesting journey from writer to digital marketing author and expert.

MQ4B Podcast

Get Yourself Unstuck

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libby_gill

Listen to this interview to learn:

  • The one behavior to change that so many business people get trapped by
  • How two clients with similar backgrounds and challenges but drastically different results inspired You Unstuck
  • The differences in risk perception between business owners and business workers
  • What steps were taken to improve visibility through keynote speaking
  • The vital importance of delegating (and what idea to adopt to master this area)

Libby Gill talks with Bill Ringle about getting unstuck and moving in a postiive, productive, and authentic direction.

MQ4B Podcast

Skirts in the Boardroom – Interview

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marshawn_evans

Listen to this interview to learn:

  • What propelled and inspired Marshawn to excel in each phase of her career.
  • That in order to prosper, you have to share the authentic essence of who you are, not a copy of somebody else.
  • How to start to discover and articulate your purpose in life.

Marshawn Evans talks with Bill Ringle about the importance of creating our own economy to thrive in the larger economy.

MQ4B Podcast

Pivot

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alan_zimmerman

Listen to this interview to learn:

    • The #1 complaint on the job for professionals and managers.
    • What to do about an attitude you want to change.
    • How western cultures and eastern cultures view attitude differently.
    • Practical ways to assess and manage your attitude in order to achieve more happiness and success.

      Dr. Alan Zimmerman talks with Bill Ringle about the vital role attitude has in both your personal satisfaction and professional life.

      MQ4B Podcast

      Zing Your Brand – Interview

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      mary_van_de_wiel

      Listen to this interview to learn:

      • How a brand anthropologist operates.
      • How to use the question “Why do you do what you do?” to uncover important core answers.
      • What makes people “lean into” a web site when it is well-executed.
      • The missed opportunity of not thinking you’re a brand if you’re “less than Nike.”

      Mary van de Wiel [aka Van] talks with Bill Ringle about the importance of branding and its applications.

      MQ4B Podcast

      Killing Giants – Interview

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      stephen_denny

      Listen to this interview to learn:

      • How being flexible allows you to respond to critial changes faster
      • What “brand tension” is and how it creates opportunities
      • How to respond to structural shifts in the market
      • What to do when you find that you’ve been trapped by your own success

      Stephen Denny talks with Bill Ringle about strategies that business leaders can use to make gains effectively against corporate competitors.

      MQ4B Podcast

      Talent is Overrated – Interview

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      goeff_colvin2

      Listen to this interview to learn:

      • The three keys to high performance in business, sports, and the arts.
      • What to focus on when you want to improve your game in any area of your life.
      • The vital role that feedback and accountability play in reaching new levels.
      • What Geoff learned when he spoke with 3 self-made billionaires (Sir Richard Branson, Steve Case, and Ted Turner).

      Geoff Colvin talks with Bill Ringle about the role of deliberate practice in developing exceptional capabilities and results in business as well as other arenas.

      MQ4B Podcast

      Successful Blog – Interview

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      liz_strauss

      Listen to this interview to learn:

      • How blog writing on the Internet is like “Little House on the Prairie”.
      • Why “location, location, location” matters on the Internet, but it’s not where you live or work.
      • Valuable tools to use to boost your blog and Twitter visibility on the Internet.
      • The importance of speaking the language that your target market is using.
      • The secret of using “co-opetition” to exchange insights with peer experts.
      • How focusing on a niche helps raise your reputation faster.

      Liz Strauss talks with Bill Ringle about being successful as an entrepreneur blogger.

      MQ4B Podcast

      Capturing New Markets – Interview

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      stephen_wunker

      Listen to this interview to learn:

      • How success in embarking on new ventures leads to its own momentum.
      • What a South African bank did to expand its opportunities through looking at the problems its customers were facing from their perspective.
      • What it means to assess what doesn’t exist in the marketplace and how it might present a growth opportunity.
      • The viewpoint of a company evaluating a new market strategy and the risks they have to weigh.
      • Whether your best bet is to take a superhighway or a country road or a combination of the two as you innovate towards growth.

      Stephen Wunker talks with Bill Ringle about new ways of thinking to be successful creating new ways to grow business.

      MQ4B Podcast

      Good Idea, Now What – Interview

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      charles_lee

      Listen to this interview to learn:

      • Why in most cases, the problem a company is facing isn’t necessarily the problem that needs to be fixed
      • What’s needed in order to overcome the recycling of ideas
      • Simple steps to be a better implementor of ideas
      • How to think more strategically about ideas
      • Key elements of ideation

      Charles Lee talks with Bill Ringle about clarifying ideas and taking action to benefit organizations.

      MQ4B Podcast

      How to Click with People – Interview

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      rick_kirschner2

      Listen to this interview to learn:

      • How following your passion opens doors to new opportunities.
      • What Congress can learn about working productively with people with whom you strongly disagree on issues.
      • A three-step process for helping people and organizations change.
      • The risks of social media technology for young people today.

      Dr. Rick Kirschner talks with Bill Ringle about the art of change.

      MQ4B Podcast

      25:Transformational Mothering – Interview

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      amy_robbins_wilson

      Listen to this interview to learn:

      • How business ideas can come from unexpected inspiration.
      • Advice on positioning yourself and your business where people will look for it.
      • The importance of creating a genuine dialogue with your customers.

      Amy Robbins-Wilson talks with Bill Ringle about the role of music in healing and business building.

      MQ4B Podcast

      Time Tamer Consulting – Interview

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      christine_giri2

      Listen to this interview to learn:

      • Key questions to ask to shift yourself and others to a more productive track.
      • How Christine uses her “advancer” strengths to help leaders and managers come up with creative ways to be more productive.
      • What to do about your own “level of distraction” to be more productive.

      Christine Giri talks with Bill Ringle about how personal productivity is not about the tools, but about individuals and groups focusing on what’s important.

      MQ4B Podcast

      Taking Care of the People Who Matter Most – Interview

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      sybil_stershic

      Listen to this interview to learn:

      • How to recognize the ineffective lip service some managers give when what employees want is to make more significant contributions.
      • The importance of an internal marketing action plan.
      • Why the more employees know about the customer, the better they can serve them.
      • Why people leave a boss or supervisor, not a company, in general.
      • Three levels of connection to review for optimum employee engagement.

      Sybil Stershic talks with Bill Ringle about internal marketing insights for both business and non-profit teams.

      MQ4B Podcast

      Dream, Inc. – Interview

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      bob_cooper

      Listen to this interview to learn:

      • Where to look to identify cutting edge business trends.
      • The significance of a freemium model for market testing.
      • A case study of a company that learned the benefit of selling ancillary products to accommodate customer space constraints.
      • The need for a safe space to explore ideas and new ways of doing business.
      • How important leadership is in supporting or diluting the success of a project.

      Bob Cooper talks with Bill Ringle about principles and examples of how innovative design helps service businesses create and maintain ongoing revenue streams.

      MQ4B Podcast

      The Art of Living Single – Interview

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      michael_broder

      Listen to this interview to learn:

      • How joint venture partnerships yield significant marketing results.
      • Tips on making partnerships mutually beneficial.
      • How small ideas have the power to take your career in unexpected directions.

      Michael Broder talks with Bill Ringle about the power of joint venture partnerships and unexpected ideas.

      MQ4B Podcast

      Attention! – Interview

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      jim_kukral

      Listen to this interview to learn:

      • The top mistakes business owners and executives make when using social media for business, and how to avoid them.
      • The many ways that a business leader can use social media to position the business.
      • Why it is critical to build a “platform” for communicating with social media and how to get started.
      • How to use precise demographic targeting to reach the buyers most likely to appreciate your offers.

      Jim Kukral talks with Bill Ringle about using social media as a business tool with measurable ROI.

      MQ4B Podcast

      Strategic Collaboration

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      debbie_allen

      Listen to this interview to learn:

      • How focusing on a key strategy creates great business momentum.
      • The power of finding the right joint venture partners.
      • What crystal clear ideas and an authentic heart base can do for your business.
      • The reality behind becoming successful as an information marketer.
      • >>> Special offer to participate in an upcoming P3 Epic Event <<<

      Debbie Allen talks with Bill Ringle about the adventures and rewards of being a world famous serial entrepreneur.

      MQ4B Podcast

      Real-Time Marketing – Interview

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      monique_reece

      Listen to this interview to learn:

      • How to take yourself lightly and your business seriously.
      • The rapid business boost a successful book can provide.
      • What interviews and focused networking can do for your business growth.

      Monique Reece talks with Bill Ringle about creating a culture of execution for organizations to ensure lasting change.

      MQ4B Podcast

      The Clients Went Wild – Interview

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      maribeth_kuzmeski

      Listen to this interview to learn:

      • The tremendous impact an ideal client can have in growing your business.
      • How mentors can accelerate your growth and catapault your income.
      • How focusing on continuous improvement with your messaging and delivery creates a memorable brand.

      Maribeth Kuzmeski talks with Bill Ringle about the importance of offering value with every business interaction.

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