74: Idea Haus – Interview with Kevin Popovic

Founder and Communications Director, Ideahaus

Del Mar, CA

Listen to this interview to learn:

  • The evolution of a business based on fitting a passion and skillset into an eager marketplace through video and event production.
  • Secrets behind the vital sequence of developing the strategy, plan, executing, and then measuring the results.
  • Insights behind the scenes with satellite marketing.
  • How Kevin leveraged his video interviews to build a powerful brand and bottom line success for his clients.

Expert Bio

Kevin Popović founded Ideahaus in 1990 to help clients figure out what to say and how to say it to their target markets while building truly remarkable brands. As Communications Director for the award-winning company, he develops creative strategies and communications plans, including schedules, budgets and metrics for everything a company uses to communicate.

Kevin developed the trade name “Satellite Marketing” to describe a communications strategy designed to connect an organization with its target markets via social media sites and services. Satellites are used in addition to, or in place of, traditional media, such as print, radio, television, and direct mail. This technique is the subject of his forthcoming book, Satellite Marketing: Using Social Media for Business.

For more information, visit Kevin’s website.

Contact Info for Kevin Popović

Business Phone: 866-773-0441

Web address: Ideahaus.com

Travels From: San Diego, CA

Follow Kevin: Twitter


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