59: The On Demand Brand – Interview with Rick Mathieson

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Award-Winning Brand Marketer, Author, and Creative Strategist

San Francisco, CA

Listen to this interview to learn:

  • How Rick reached Tom Peters and formed the basis of a professional mentorship and friendship.
  • What the sustaining energy is that keeps people engaged and “in the conversation” both online and off line.
  • Contrasting examples of a company that bombed with their online effort and several that hit home runs.
  • The law of transparency online that allows even the smallest pizza shop to use these largely no-charge tools to build a fan base.

Expert Bio

Rick Mathieson is an award-winning writer, author and creative strategist. A veteran of the advertising industry, Rick is the vice president and creative director for a prominent advertising agency, as well as a strategic advisor on digital marketing initiatives. Over the course of his career, Rick has been recognized with over one hundred regional, national and international creative awards for work produced for a veritable “Who’s Who” of global brand names, including HP, T-Mobile, Disney, and Ferrari Club of America.

Rick’s book Branding Unbound has ranked as the world’s #1 best-selling book on mobile marketing. His new book, The On-Demand Brand, was a #1 Amazon “Hot New Release,” and has ranked among Amazon’s Top 10 books on advertising. Spanning social media, branded entertainment, mobile marketing, and more, the book has been described as “required reading for the digital age” for its strategic approach to delivering blockbuster brand experiences through digital innovation.

Rick’s insights on postmodern marketing have been featured in many media outlets, including Wired, Forbes, MSNBC, and NPR. He is also a frequently featured speaker at industry events, such as The iMedia Breakthrough Summit, Digital Hollywood, The Global Retail Executive Council, The Microsoft Leadership Forum, Yahoo’s “Branducation” lecture series, and the AMA’s “Corporate Branding” series, among many others.

For more information, visit Rick’s website.

Contact Info for Rick Mathieson

Web Address: RickMathieson.com

Rick’s Blog: GenWow

Travels From: San Francisco, CA

Follow Rick: Twitter

Books by Rick Mathieson

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