Capturing New Markets - Interview with Stephen Wunker

Episode Summary

Listen to this interview to learn: How success in embarking on new ventures leads to its own momentum. What a South African bank did to expand its opportunities through looking at the problems its customers were facing from their perspective. What it means to assess what doesn't exist in the marketplace and how it might present a growth opportunity. The viewpoint of a company evaluating a new market strategy and the risks they have to weigh. Whether your best bet is to take a superhighway or a country road or a combination of the two as you innovate towards growth. Stephen Wunker talks with Bill Ringle about new ways of thinking to be successful creating new ways to grow business.