Best Practices Are Stupid — My Quest for the Best with Bill Ringle

[zoomsounds_player source=”http://s3.amazonaws.com/MQ4B/MQ4B-Interview-Stephen-Shapiro_20120416.mp3″ config=”skinwavewithcomments” thumb=”https://myquestforthebest.com/wp-content/uploads/2011/01/stephen_shapiro.jpg” autoplay=”off” cue=”on” enable_likes=”off” enable_views=”off”]

Innovation Evangelist and Bestselling Author

Quincy, MA

Listen to this interview to learn

What a difference it makes to realize that all businesses are in the marketing business
How cracking the PR code boosts your visibility to prospects
A secret of running a profitable business is keeping your overhead low
What it means to “think inside the box” and to “define a better box”

Stephen Shapiro talks with Bill Ringle about building an innovative practice to serve large companies with big ideas.

Expert Bio

Stephen Shapirois one of the foremost authorities on innovation culture, collaboration, and open innovation. Over the past twenty years, his message to hundreds of thousands of people in over 40 countries around the world has focused on how to enable innovation by bringing together divergent points of view in an efficient manner.

Stephen has shared his philosophy in books such as 24/7 Innovation, The Little Book of BIG Innovation Ideas, Personality Poker, and Goal-Free Living. He led a 20,000 person process and innovation practice during his 15 year tenure with Accenture. And his Personality Poker® system has been used by more than 50,000 people around the world to create high-performing innovation teams.

Get leadership insights weekly.

Subscribe free →

His latest book, Best Practices Are Stupid: 40 Ways to Out Innovate the Competition, has been featured by many major media outlets, was selected as the best innovation and creativity book of 2011 by 800-CEO-READ, and was the #1 best selling business book in Canada.

His work has been featured in Newsweek, Entrepreneur Magazine, O-The Oprah Magazine, The Wall Street Journal, and The New York Times. His clients include Staples, GE, NASA, BP, Johnson & Johnson, The United States Air Force, Fidelity Investments, Pearson Education, Nestlé, and Bristol-Myers Squibb.

For more information, visit Stephen’s website.