Positioning Authority Coach at Marketing Huddle
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Authority Positioning Coach Mike Saunders talks with Bill Ringle on My Quest for the Best about marketing huddles, learning from failure, and the phenomenon of creating “Done for You” assets.
- Why strong companies don’t eliminate marketing completely when times get tough.
- How having authority assets distinguishes you from your competitors
- The importance of regular “marketing huddles.”
- The biggest takeaway from failure.
- What it means to have Authority Positioning.
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1:12 How the 2008 economic crisis was the impetus for Saunders to get his MBA in Marketing, and eventually form his marketing firm Marketing Huddle.
2:00 [On keeping the marketing budget in tough times] – “They would keep that momentum going knowing that their competitors were cutting back and they would gain that market share.”
2:05 “For the last 9 years I’ve focused on helping small business owners, entrepreneurs, consultants with their marketing with some real cutting edge marketing strategy.”
2:30 How Authority Positioning will grant you the distance you need between you and your competitors.
3:19 [On the term Huddle] – “A lot of times in business consulting you’ll see them recommend ‘Do a daily huddle, do a weekly huddle, get your team to come together to talk about what’s working, what’s not.”
5:05 [On Daymond John] – “He wants to see the people who have failed so he can learn from the failures.”
5:13 “Most of the time you hear that phrase, you win or you…and people are like ‘yeah yeah yeah, lose, win or you lose!’ No, you win or your learn.”
5:40 “If it doesn’t turn out the way you want it, take those lessons, move on to the next iteration of that plan and move on to build from that.”
6:40 You have to be wired to be an entrepreneur, otherwise you’ll run for the hills at the first setback.
7:20 “You need to have the strategy before the tactics because if you just start throwing tactics out there without a strategy then you’re really going in multiple directions.”
7:40 Points out the importance of Steven Covey’s phrase, “Begin with the end in mind.”
8:16 [The biggest takeaway] – “Maybe there was a small level of success, well let’s just do it again but do it a tiny bit better, or a little bit longer, or align with the right strategic alliances.”
8:55 “I don’t think anyone starts a business and has this consistent trajectory upward, there’s going to be those ups and downs.”
9:41 “The problem came where I was trying to be too many things to too many types of people, and I was never an expert in one specific thing.”
10:16 [On Writing Authority Selling] – “Everybody’s doing good content on social media, good content on a blog post, but not many people are out there writing a book.”
11:43 How writing his first book on business social media led him to find more opportunities.
11:57 “It was at that point I realized that if I had just given a two minute elevator speech about how people should do social media differently, it would’ve gone in one ear and out the other.”
13:32 [On being an influencer] – “We don’t have superstar celebrity movie star status, but guess what we do have. We have a message and we have some expertise that we are really good at in what we do for our customers and our clients.”
14:05 “A marketing consultant does a lot of things, but an authority positioning coach, now that’s interesting, how can that help me?”
14:30 “We all are selling, but when you can sell from the position of expertise and authority, your ideas will land that much better.”
15:50 “Having a position of authority helps you to sell or promote your business and your ideas from a whole different mindset than your competitors.”
17:21 How a graphic designer used Saunder’s Authority Positioning Model to differentiate himself. “I helped him become an Amazon bestselling author without writing a word.”
18:41 The importance of having long term authority positioning assets.
19:26 “Your prospects are googling your name and your brand, because maybe they were introduced to your name by a friend.”
21:59 “The ‘done for you’ model is so viable because people these days want something done for them, handed to them, and quickly without a lot of hassle.”
23:40 “There’s a disconnect between your head and your hands.”
25:16 [On establishing authority positioning] – “You gotta start small.”
27:00 5 Question Round
30:55 “Building your authority is your number 1 priority.”
As the Authority Positioning Coach, I help entrepreneurs break out of obscurity by amplifying their hidden expertise to a position of status & prestige to become THE go-to Authority & Expert in their industry. The Authority Positioning Coach is a Boutique Marketing Agency providing “Done-for-You” Authority Positioning Packages to elevate your brand to a position of status and prestige.
I am the author of Amazon Bestselling book, Authority Selling™, contributor to The Huffington Post, Adjunct Marketing Professor at several Universities and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.
For more information on Mike Saunders, visit Marketing Huddle.
Contact Info for Mike Saunders
Web address: http://www.marketinghuddle.com/
Travels from: Arvada, CO
Phone: (720) 232-3112
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