202: The Magic of 80/20 Sales and Marketing with Perry Marshall

Perry Marshall, Founder of Perry S. Marshall & Associates

Bill Ringle and Perry Marshall discuss the Pareto Principle – commonly known as the 80/20 Principle – and how small business leaders can use it to fill in the gaps for greater growth.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top Take-Aways from this Interview

  • How the 80/20 principle can help companies weed out financial gaps in their business.
  • Using the Pareto principle as an Invisible Money Finder

  • Why it is that everyone pays attention to averages, even though they are ultimately irrelevant statistics.

  • When 20% of your sales people are outselling the other 80%, it’s time to get rid of the 80% and focus time and resources on the top sellers.

  • What it means to rack the shotgun.

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Expert Bio 

Endorsed by Forbes and INC Magazine, Perry Marshall helps his clients by integrating technology, sales, art and psychology. He founded the $5 million Evolution 2.0 Prize, which aims to solve the biggest mystery in biology.

His reinvention of the Pareto Principle is published in Harvard Business Review. NASA’s Jet Propulsion Labs at the California Institute of Technology use his 80/20 Curve as a productivity tool. His Google AdWords book, Ultimate Guide to Google AdWords, is the world’s best selling book on internet advertising.

 He’s consulted in over 300 industries and served as a witness for marketing and Google AdWords litigation. Perry has a degree in Electrical Engineering and lives in Chicago.

For more about Perry Marshall, visit his website.

Contact Info for Perry Marshall

Web address: www.perrymarshall.com

Travels from: Oak Park, IL

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