The Essential Guide for Technology

Key Resources for Technology

On My Quest for the Best, I’ve interviewed hundreds of published authors and business experts. 

Below I’ve summarized some of the best ideas, strategies, tactics, and tools in the area of Technology. 

Table of Contents

The Essential Guide for Technology

Use this table of contents to easily find helpful resources.

What is Technology for Small Business Leaders?

  • AI – cloud-based rule systems and databases for gaining new insights. It is well-known that Watson, the AI system from IBM, crushed the competition in Jeopardy and against numerous chess masters. That was in 2011. Since then, Watson has used its natural language processing, information retrieval, machine learning systems into different domains to solve problems like disease identification, tracking, and mitigation; facial recognition to increase the security of air travel; and identification of drug properties and uses that can save lives faster than conventional means. Watson is just one example of IA in business life today.
  • Internet – Since 1995, the DARPA networking project has been opened for global personal as well as commercial, government, and non-profit use, ringing in a whole new ecosystem for communications, collaborations, entertainment venues, and commerce. The never-ending stream and rapid pace of new technologies present a myriad of opportunities and challenges for wherever they intersect our business, our customers, or operating environment.
  • Social Media – These channels are a huge boon to marketers and sales leaders who understand how to use them to reach their target audiences and amplify their influence and impact. It is not simple and it can become expensive, whether seeking to raise your profile with paid media, organic content, or earned attention. 

Industry Leaders and Sources for Technology

When Technology is your priority as a small business leader, you will seek out ideas, methods, and examples from sources such as:

Top Academics

At Northwestern University’s Kellogg School of Management, Dr. Philip Kotler is the S.C. Johnson & Son Professor of International Marketing and S.C. Johnson Chair in Global Marketing. Dr. Kotler is known as the “father of modern marketing,” and in 1985, he was the first recipient of the American Marketing Association’s Distinguished Marketing Educator Award. In 2011, he was given the title “Legend in Marketing.”

Dr. Jonah Berger is an Associate Professor of Marketing in the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces That Shape Behavior. His research and expertise center around social influence, consumer behavior, word of mouth, viral marketing, and natural language processing.

Featured Interviews – Technology

Scroll to Top