149: Mastering New Media – Featured Interview with Barbara Henricks and Rusty Shelton

President & CEO of Cave Henricks Communications

CEO of Shelton Interactive, Speaker & Author

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

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Barbara Henricks and Rusty Shelton talk with Bill Ringle about how traditional media and social media reinforce each other to build an audience for thought leaders and brands.

Key points that you’ll learn from this interview:

How the mind shift from marketer to media exec helps you stay open and develop new opportunities
The key differences between owned media, rented media, and earned media, and why that matters to your business
That traction can be measured with new media: with the interactions on your blog posts and subscribers to your audience list
The #1 factor to focus on to be successful with new media: creating content that your audience wants to share
How Tom Rath used a quiz in Strengths Finder 2.0 to gain more than 160,000 subscribers, and what 2 techniques new authors (who aren’t already famous) can use to build a subscriber list quickly

Expert Bios

Barbara Cave Henricks is president of Cave Henricks Communications. She has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Larry Bossidy and Ram Charan, John Bogle, Tom Rath, Marcus Buckingham, Maria Bartiromo, and Clay Christensen.

Rusty Shelton is the founder and CEO of Shelton Interactive, an award-winning digital marketing and PR agency that helps clients, from bestselling authors to the world’s biggest brands, start conversations that matter. He has led digital strategy for more than twenty-five New York Times and Wall Street Journal bestsellers.

For more information, visit Barbara’s website and Rusty’s website.