My Quest for the Best with Bill Ringle

MQ4B Podcast

This is the category parent for all MQ4B interview categories. ALL podcast episodes must be in this category.

MQ4B Podcast

Overcoming Diversity Fatigue

David Livermore talks with Bill Ringle about how awareness of values diversity drives business value.

Key points that you’ll learn from this interview:

The importance of taking inventory of your company culture.
How to recognize and overcome “diversity fatigue.”
The role of diversity metrics in business.
The key ingredient of shared objectives.
What Jeff Bezos missed with his “empty chair” technique

MQ4B Podcast

Striking Up Conversations with Strangers

melinda_blau

Listen to this interview to learn:

  • The advantages of striking up converstations with strangers in business.
  • How having consequential strangers in your life adds both variety to your perspective and dollars to your bottom line.
  • What to do to add consequential strangers in your life when you relocate or visit a new city.
  • How to overcome your shyness and other factors that have held you back from reaching out.

Melinda Blau talks with Bill Ringle about how interactions and relationships with consequential strangers matter to business owners even in the age of social media.

MQ4B Podcast

Make the Most of Your Strengths

stefan_swanepoel

Listen to this interview to learn:

  • Marketing secrets from a prolific, bestselling author.
  • How he designed his book to have wide appeal through social media and traditional channels.
  • Lessons about becoming comfortable with who you are and making the most of your strengths in business and in life.

Stefan Swanepoel talks with Bill Ringle about using our innate strengths to overcome challenges in business and in life.

MQ4B Podcast

Grab Your Customers’ Attention

adrian_ott

Listen to this interview to learn:

  • The five triggers that influence to what a customer will give his or her time and attention.
  • What led her to write The 24-Hour Customer.
  • How companies of all sizes can capitalize on mistakes or disruptions of service made by competition.

Adrian Ott talks with Bill Ringle about improving the customer experience.

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Mastering New Media

Barbara Henricks and Rusty Shelton talk with Bill Ringle about how traditional media and social media reinforce each other to build an audience for thought leaders and brands.

MQ4B Podcast

Defining Data Breaches

Dorriah Rogers talks with Bill Ringle about the principles and benefits described in Decide to Profit.
 
Key points that you’ll learn from this interview:
The impact a mentor had on Rogers’ life and career, and how he inspired her to be her own person.
How the Lego company used a single, unified goal to really turn things around.
The importance of not only giving everyone in the company or organization, not just the decision makers, a voice.
How to teach employees to tie their ideas to the overarching goal: making money.
Rogers’ 9 steps to a better bottom line.

MQ4B Podcast

Building the Mobile Future

chuck_martin

Listen to this interview to learn:

  • How business is being transformed by mobile technology and access.
  • Why a mobile app is not a strategy!
  • What companies like Best Buy, Macy’s, and Apple are doing to engage with the mobile customer.
  • What Lowe’s did to build a competitive advantage through buying iPhones for each employee and getting suppliers to change their box coding.
  • What small business owners can do with QR codes to bond with customers through mobile technology.

Chuck Martin talks with Bill Ringle about how companies are using mobile technology to accelerate growth and outmaneuver competition.

MQ4B Podcast

Following Small Business Trends

anita_campbell

Listen to this interview to learn:

  • How she made the successful transition from the corporate world to being a successful entrepreneur.
  • What other entrepreneurs want from learning materials and networking.
  • Four trends that are driven by different forces and are shaping what tools and strategies entrepreneurs use to grow.

Anita Campbell talks with Bill Ringle about small business trends and success.

MQ4B Podcast

9 Steps to a Better Bottom Line

Dorriah Rogers talks with Bill Ringle about the principles and benefits described in Decide to Profit.
 
Key points that you’ll learn from this interview:
The impact a mentor had on Rogers’ life and career, and how he inspired her to be her own person.
How the Lego company used a single, unified goal to really turn things around.
The importance of not only giving everyone in the company or organization, not just the decision makers, a voice.
How to teach employees to tie their ideas to the overarching goal: making money.
Rogers’ 9 steps to a better bottom line.

MQ4B Podcast

Focus on WOM

Joe Calloway, author of Magnetic, talks with Bill Ringle about being intentional about attracting new business and satisfying your existing customers.

Key points that you’ll learn from this interview:

The importance of committing to make every business experience to be a positive one for all involved
How to get more positive WOM (word of mouth)
The single most important strategic asset for many companies and how it relates to your relationship with your customers.
What he said to correct a misunderstanding, even when it came at significant out-of-pocket expense to replace 600 of the wrong title books sent to the meeting planner

MQ4B Podcast

Tell Better Stories

mark_satterfield

Listen to this interview to learn:

  • How stories are a powerful tool to help people understand what you do
  • Ways to differentiate yourself effectively in a competitive market
  • Some of the best ways to find your authentic voice
  • How to use stories to grow your business, whether you work for a Fortune 500 or a small business

Mark Satterfield talks with Bill Ringle about the underappreciated value of stories for driving business growth.

MQ4B Podcast

The Magic Number

chris_zane

Listen to this interview to learn:

  • The impact that taking full responsibility has on the culture of Zane’s Cycles.
  • Factors that are used to successfully differentiate from competitors.
  • Why free lifetime service is included with every bicycle sold.
  • How the “magic number” helps his team members remember to treat customers with great care and respect.
  • His philosophy of “not being in the bike business, but in the customer service business” and how that can benefit your company, too.

Chris Zane, owner and founder of one of the largest national bicycle companies, Zanes Cycles, talks with Bill Ringle about the singular focus on customer relationships and other guiding principles of business growth.

MQ4B Podcast

SNAP Selling

jill_konrath

Listen to this interview to learn:

  • That successful sales work is a learnable skill set, not an innate trait.
  • Practical steps to set up meetings with key decision makers.
  • How proper sales training led to a morale boost in a client company.
  • What SNAP selling means.
  • How certain assumptions help you in sales, rather than hurt you.

Jill Konrath talks with Bill Ringle about proven methods for reaching decision makers in a tough economy through SNAP selling.

MQ4B Podcast

The Most Significant Trait of a Company Culture

Randy Pennington talks with Bill Ringle about how to make company culture work to increase productivity and morale.

Key points that you’ll learn from this interview:

The importance of company culture in attracting talent.
The risks of not changing fast enough as a team or company.
The 6 choices that need to be made regarding how a culture develops.
The single most significant trait of a company culture.
How structure and process are the building blocks of habits.
The executive team that rolled out training to emphasize its importance to the company.

MQ4B Podcast

Try and Buy

Program Advisor and Author of Marketing Above the Noise >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories

MQ4B Podcast

Make Learning Sweet

erika_andersen

Listen to this interview to learn:

  • Why openness to new ideas is so important for business leaders.
  • How executives have started to put resources behind developing their own leaders and managers to succeed at a higher level.
  • What key inflection points made the biggest difference in growing Proteus in the last 10 years.
  • Six characteristics and skill sets of effective leaders.

Erika Andersen talks with Bill Ringle about principles, practices, and observations for cultivating leaders.

MQ4B Podcast

What Does Success Teach Us? Nothing

Steven-Synder

Listen to this interview to learn:

  • How consulting offers a post-graduate education in business.
  • Details about the what leaders find in common while advancing their business goals: change, tension points, and feeling off-balance at times.
  • The importance and value of embracing one’s own struggle story as a way to greater authenticity, clarity, and power.
  • When success can make a lousy teacher.
  • Different types of blind spots that leaders typically face.
  • How working to solve the wrong problem can be corrected.

 

 

Steven Snyder talks with Bill Ringle about leadership and the art of the struggle.

 

MQ4B Podcast

What’s Your Big Idea?

Mark-Levy

Listen to this interview to learn:

  • How one consultant’s business went from earning from about $1800 to over $ 100,000 each month.

  • Where Mark learned to differentiate products

  • The single most important thing a business can do to have others seek them out for business.

  • What one consultant did to become #2 best-selling author on 800-CEO-Read.

  • How Jerry Garcia compares the Grateful Dead to licorice to help him think about marketing.

  • The “mentoring perspective” and how it helps stripe away generalizations and hyperbole.

  • What free writing can do for your business.

  • The importance of immersing yourself in reading.

Mark Levy talks with Bill Ringle about the dramatic difference effective positioning makes for a consultant, professional firm, or thought leader.

MQ4B Podcast

Become a Presentologist

mark_sanborn

Listen to this interview to learn:

  • What clients really want to hear from consultants and what audiences want to hear from speakers.
  • Ways in which change itself has changed.
  • A key question that effective leaders ask daily to build a shared sense of vision and progress.
  • How leaders at any level can share what matters most to help an organization move more rapidly towards business success.

Mark Sanborn talks with Bill Ringle about effective ways to navigate uncertainty as you grow personally and professionally.

MQ4B Podcast

Never Let Them See You Sweat

gerald chertavian

Listen to this interview to learn:

  • What he is doing to redefine who is talented. 
  • Why you should never “let them see you sweat.” 
  • How sensitivity and respect lead to opportunity.
  • What skills companies are in demand of and how we can give those skills to America’s young adults.
  • That turning your avocation into your vocation is possible.

Gerald Chertavian talks with Bill Ringle about his journey to close the “opportunity divide” that exists in our nation. 

MQ4B Podcast

Designing Innovative Ecosystems

Victor-Hwang

Listen to this interview to learn:

  • Why some places thrive and others struggle with comparable levels of talent pool and opportunity.
  • What is a trust network and why it matters.
  • The surprising key to an innovative ecosystem
  • A simple belief to cultivate that makes an ecosystem systainable

Victor Hwang talks with Bill Ringle about creating and growing sustainable ecosystems for startups.

MQ4B Podcast

Staying on the Bleeding Edge

Mitch Joel

Listen to this interview to learn:

  • How when you help brands stay on the leading edge, you often have to stay on the bleeding edge
  • Changes that are occuring between the pure play ad agencies vs. the digital agencies
  • Impact of reaching customers when they have many choices of screens, from desktop to iPad/tablet to mobile
  • Fundamental tenets of customer engagement that still guide online marketing strategies
  • What Walmart did differently to engage customers around a Mother’s Day campaign led by Twist Image

Mitch Joel talks with Bill Ringle about how brands use technology to form and develop direct relationships with customers.

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