141: Tell Better Stories – Featured Interview with Mark Satterfield

Founder, Gentle Rain Marketing

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Mark Satterfield talks to Bill Ringle on My Quest for the Best about how telling better stories will give you a competitive edge in the marketplace.

Listen to this interview to learn:

  • How stories are a powerful tool to help people understand what you do
  • Ways to differentiate yourself effectively in a competitive market
  • Some of the best ways to find your authentic voice
  • How to use stories to grow your business, whether you work for a Fortune 500 or a small business

Expert Bio

Mark Satterfield is a founding partner of Gentle Rain Marketing. Since 1992, he has worked with leading professional services firms on the design, development and implementation of new business pursuit strategies. Prior to founding the firm, Mark held executive positions with Atari, PepsiCo and Kraft Foods, in addition to having served as the Director of Career Services for the Graduate School of Business at Emory University.

In addition to his consulting work, Mark has written over 250 articles on professional and business development which have appeared in publications including the Atlanta Constitution, the Los Angeles Times, and numerous professional, trade and technical journals. He is also the author of five books, including Unique Sales Stories, a #1 Amazon bestseller, Power Prospecting: How to Gain Access to Key Decision Makers, How to Negotiate the Raise You Deserve, and Career Etiquette.

He is a two-time winner of Dow Jones Award for Writing Excellence, the American Marketing Association Award for Training Excellence, and has been included in Who’s Who Finance and Industry, Who’s Who in Higher Education, and many other biographical guides.

For more information, visit Mark’s website.

Contact Info for Mark Satterfield

Business Phone: 770-643-8566

Web address: GentleRainMarketing.com

Travels From: Atlanta, GA

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Books by Mark Satterfield

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