My Quest for the Best with Bill Ringle

Technology

MQ4B Podcast

158: Overcoming Diversity Fatigue with David Livermore

David Livermore talks with Bill Ringle about how awareness of values diversity drives business value.

Key points that you’ll learn from this interview:

The importance of taking inventory of your company culture.
How to recognize and overcome “diversity fatigue.”
The role of diversity metrics in business.
The key ingredient of shared objectives.
What Jeff Bezos missed with his “empty chair” technique

MQ4B Podcast

110: Digital Convergence Marketing – Interview with Fred Catona

fred catona 

Listen to this interview to learn:

  • The most memorable lesson he learned from Priceline founder, Jay Walker
  • Why having a message foundation is the critical step to get right for a marketer
  • How to leverage the speed and feedback advantages of direct response radio advertising
  • What role the trust agent plays in marketing for businesses that range from medical practices to travel, especially if you have a skeptial audience
  • What specific criteria you can use to decide if radio advertising can help you grow your business

Fred Catona talks with Bill Ringle about achieving large-scale success in business based on direct marketing principles and paying attention to what works. 

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