249: Amanda Setili – how to take advantage of marketplace opportunities

Amanda Setili, author of The Agility Advantage

Amanda Setili and Bill Ringle discuss The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World for small business leaders.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Take-Aways from this Interview

  • Agility as the ability to see what’s going on in the marketplace, anticipate what might happen next and capitalize on finding a way to create something good on whatever changes that’s coming at you.
  • The faster and more surprising the change, the greater the advantage for companies that respond quickly.
  • Marketplace changes create new opportunities for us to surge ahead of competitors.

Tweet-Ready Insights from this Episode

When you need to do something new, you need to shake things up without breaking the whole company. >> #MQ4B Ep249 with Amanda Setili (@AmandaSetili), author of The Agility Advantage Click To Tweet Often capitalizing on changes in your marketplace can take years. You may need to develop new capabilities, or bring out new products. So take the first steps now, & figure it out as you go.>> #MQ4B Ep249 Amanda Setili… Click To Tweet Don’t get stuck in the decision phase. Decide what you can do tomorrow that will allow you to head in the general direction on where you want to go. >> #MQ4B Ep249 with Amanda Setili (@AmandaSetili), author of The Agility Advantage Click To Tweet Uncertainty is more stressful to humans than knowing that something bad is definitely going to happen. >> #MQ4B Ep249 with Amanda Setili (@AmandaSetili), author of The Agility Advantage Click To Tweet Businesses that are willing to take on more risk and operate in uncertain environments can win a competitive advantage over those that are not. >> #MQ4B Ep249 with Amanda Setili (@AmandaSetili), author of The Agility Advantage Click To Tweet Minimizing risk while taking advantage of changes that occur in your business environment is an uncommon capability that can create a tremendous competitive advantage. >> #MQ4B Ep249 with Amanda Setili (@AmandaSetili) Click To Tweet Capitalize on uncertainties in your market, rather than letting them slow you down. >> #MQ4B Ep249 with Amanda Setili (@AmandaSetili), author of The Agility Advantage Click To Tweet Get in sync with customers, gain early insight into their changing needs, and bring new solutions to market to meet those needs. >> #MQ4B Ep249 with Amanda Setili (@AmandaSetili), author of The Agility Advantage Click To Tweet Open the floodgates of employee creativity, empowering employees to respond quickly and effectively to emerging opportunities. >> #MQ4B Ep249 with Amanda Setili (@AmandaSetili), author of The Agility Advantage Click To Tweet

Interview Insights

Read the Show Notes from this Episode

  • She shares how Mrs. Tidwell, her fourth-grade teacher, sparked Amanda’s curiosity in science through designing and conducting chicken egg experiments. [1:20]
  • Amanda recalls a time when that boldness and curiosity that her mentor taught her had influenced her life. [2:22]
  • Defining what agility is in the context of business change. [4:42]
  • Amanda explains capitalizing on change [5:15]
  • Identifying an opportunity that’s worth pursuing. [7:18]
  • How she helps companies find ways to take advantage of the opportunities and to not sit in the decision making process too long. [9:15]
  • Examples of how she set some metrics for learning and the value of achieving that learning goal. [11:19]
  • Subtle ways that the roles of creativity and agility are closely intertwined. [12:43]
  • Using data to analyze the market. [16:01]
  • Examples of symptoms that a corporate leader might be experiencing that would indicate a need for greater agility. [19:07]
  • My Quest for the Best Lightning Round begins [22:11]

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Expert Bio

Amanda Setili is president of strategy consulting firm Setili & Associates. An internationally acclaimed expert on strategic agility®, she gives her clients—including Cardinal Health, Coca-Cola, Delta Air Lines, The Home Depot, UPS and Walmart—unbiased and laser-clear advice on how to respond quickly and intelligently to a changing marketplace.

Setili has advised organizations in industries as diverse as consumer and industrial products, financial services, technology, non-profit, and retail. Her work has taken her throughout North America, Europe and Asia.

Before starting Setili & Associates, she served as director of marketing for Global Food Exchange, consulted for McKinsey & Company (where she planted seeds that became the firm’s Kuala Lumpur office), served as chief operating officer of Malaysia’s leading Internet services company, and developed products and optimized manufacturing operations for Kimberly-Clark.

Setili is author of Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets (Career Press, 2017) and The Agility Advantage, How to Identify and Act On Opportunities in a Fast-Changing World (Jossey-Bass, 2014).

Setili served as an adjunct professor at Emory’s Goizueta Business School. She earned her degree in chemical engineering from Vanderbilt, and her MBA, with distinction, from the Harvard Business School. She is past president and board chair of the Harvard Business School Club of Atlanta.

Contact Info for Amanda Setili

Web address: https://setili.com/

Travels from: Atlanta, Georgia

Social  Media Links:

​Books Authored by Amada Setili

Resources Mentioned During the Interview

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