Organic marketing works when done right with Joe Manausa

Authored by Joe Manausa

Top 3 Takeaways from this Interview

Interview Insights

• Companies who try to continue their old methods of marketing and add digital marketing exhaust funds, resources, and time.
• The internet is changing the relationship between a business and its customer by morphing the sales process.
• The actions of consumers are predictable and trackable, which can help you generate all the business that you need by having the correct presence on the internet

• When a company spends money on bought leads rather than generating leads, it neglects to build power in its own brand. 
• Digital marketing organizations can come to your community, provide you with customers at a small cost and then slowly over time destroy your business. 
• We have to continuously remind ourselves that we always have blinders on and future solutions might not be found in a linear pattern for our current process.
• Too often we let our existing situation dictate the environment for our future solutions.
• Service-oriented tactics are of higher importance in today’s digital era.
• Gains in productivity must come from digital marketing.

Read the Show Notes from this Episode

• Joe shares that his parents influenced him – his mom is a fierce competitor and his dad a hard worker. [1:14]
• Joe recounts what led him into using blogging for his real estate business. [3:14]
• Joe talks about how he recognized getting a following. [4:40]
• Joe discusses that content marketing is a get-rich program but it does work. [7:13]
• Joe names Guy Kawasaki among others whom he had followed and learned how to reach out to customers through email marketing. [8:56]
• Joe shares how he helps his team understand the value of using digital marketing for his business. [10:53]
• Joe speaks about his experience in launching a Youtube video on how to make an offer for a home in the seller’s market. [12:00]
• Joe talks about what allowed him to put out his best ideas, build an audience, and continue to grow his business. [13:50] 
• Joe added that having a listing coordinator helped his business in producing more relevant content. [18:01]
• My Quest for the Best Lightning Round begins [19:15]

Joe Manausa is CEO of Joe Manausa Real Estate in Tallahassee, Florida, and had helped Tallahasseans sell homes and buy homes for nearly 30 years. He had written and produced a training program for homebuyers called Home Buying For Smart People, designed to prepare future homeowners for the traps and hidden costs that many ill-prepared buyers encounter. 

He is the author of The Business of Getting Business: The Digital Marketing Guide for Small Businesses. After observing industry giants move to a digital-first marketing approach, Manausa made the transition within his own company, which resulted in over $10 million of revenue from the business’s website.

Contact Info for Joe Manausa

Web address: https://www.manausa.com/

Travels from: Tallahassee, Florida

Resources Mentioned During the Interview

• Joe’s home page 
• Joe Manausa Real Estate Youtube Channel  
• Tallahassee Real Estate home page

Social Media Links

Books Authored by Joe Manausa