Gaining the competitive advantage to dominate your markets — My Quest for the Best with Bill Ringle

Authored by Amanda Setili

Amanda Setili and Bill Ringle discuss Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets for small business leaders.

Interview Insights

Top 3 Takeaways from this Interview

Fearlesss growth is about how you can give up control to your employees, customers, to others in your organization but as a result actually have more eyes and ears looking out for you, helping you to be successful.
Companies that can get comfortable in uncertainty can actually create a huge competitive advantage for themselves.
Uncertainty creates opportunities to pull ahead of the competition and stay ahead.

Show Notes

Amanda shares her insight into the choice of title phrasing. Why did she pick the word “fearless” to use your book’s title? [01:43]
Amanda discusses how giving up a degree of control to gain a degree of control works in practice. [02:50]
Amanda converse about how people can thrive in reaching their growth goals in the face of fear and uncertainty. [05:09]
Amanda what practical people can do in order to increase their comfort in amid uncertainty. [06:02]
Amanda shares what you want executives to have in mind to understand their customers in order to prepare for fearless growth. [09:43]
Amanda provides an example of a company who’s leadership that embraces this notion of finding out what the demanding customer wants. [12:33]
Amanda discusses The “Feedback Loop.” [14:50]
Amanda talks about trust and its importance to how fast a company can move when pursuing fearless growth. [19:49]
Amanda speaks about how everyone in a meeting might be willing to voice their ideas without fear [psychological safety]. [21:52]
Amanda commends what kinds of behaviors that executives can review and see if they are present in their interactions with other leaders in the company. [24:12]
Amanda shares ways to build more trust with customers. [26:43]

Expert Bio

Amanda Setili is president of strategy consulting firm Setili & Associates. An internationally acclaimed expert on strategic agility®, she gives her clients—including Cardinal Health, Coca-Cola, Delta Air Lines, The Home Depot, UPS and Walmart—unbiased and laser-clear advice on how to respond quickly and intelligently to a changing marketplace.

Setili has advised organizations in industries as diverse as consumer and industrial products, financial services, technology, non-profit, and retail. Her work has taken her throughout North America, Europe and Asia.

Before starting Setili & Associates, she served as director of marketing for Global Food Exchange, consulted for McKinsey & Company (where she planted seeds that became the firm’s Kuala Lumpur office), served as chief operating officer of Malaysia’s leading Internet services company, and developed products and optimized manufacturing operations for Kimberly-Clark.

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Setili served as an adjunct professor at Emory’s Goizueta Business School. She earned her degree in chemical engineering from Vanderbilt, and her MBA, with distinction, from the Harvard Business School. She is past president and board chair of the Harvard Business School Club of Atlanta.