257: Gaining the competitive advantage to dominate your markets • My Quest for the Best

257: Gaining the competitive advantage to dominate your markets

Amanda Setili, author of Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets

Amanda Setili  and Bill Ringle discuss Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets for small business leaders.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Take-Aways from this Interview

  • Fearlesss growth is about how you can give up control to your employees, customers, to others in your organization but as a result actually have more eyes and ears looking out for you, helping you to be successful.
  • Companies that can get comfortable in uncertainty can actually create a huge competitive advantage for themselves.
  • Uncertainty creates opportunities to pull ahead of the competition and stay ahead.

Tweet-Ready Insights from this Episode

Comfort and being able to operate in an uncertain environment is a huge competitive advantage. #MQ4B Ep257 with Amanda Setili (@AmandaSetili), author of Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and Dominate… Click To Tweet Breaking down the uncertainty into pieces and saying what could happen within each parameters can help increase comfort in uncertainty. #MQ4B Ep257 with Amanda Setili (@AmandaSetili), author of Fearless Growth: The New Rules to Stay… Click To Tweet Choose the right customers to collaborate with: forward-thinking, demanding customers. #MQ4B Ep257 with Amanda Setili (@AmandaSetili), author of Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and Dominate Your… Click To Tweet Fast feedback is the most important thing to be able to stay up to date with your market. #MQ4B Ep257 with Amanda Setili (@AmandaSetili), author of Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and Dominate Your… Click To Tweet Make it easy for customers to contribute to forums on solving problems so that in the end you learn things about your products that you didn't know. #MQ4B Ep257 with Amanda Setili (@AmandaSetili), author of Fearless Growth: The New… Click To Tweet Trust can enable you to move so much faster because everyone knows their role, everyone is committed to the same goal, and are truthful to each other about what we can and cannot do. #MQ4B Ep257 with Amanda Setili (@AmandaSetili),… Click To Tweet It's the leaders' responsibility to make everyone is comfortable in voicing their ideas freely. #MQ4B Ep257 with Amanda Setili (@AmandaSetili), author of Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and… Click To Tweet Plan for the scenarios that may occur. You’ll be more aligned and prepared for whatever happens if you’ve mentally rehearsed the possibilities with your team.#MQ4B Ep257 with Amanda Setili (@AmandaSetili), author of Fearless Growth: The… Click To Tweet Teams that have talked frankly about the scenarios that might unfold can interpret events more rationally when those events do occur. #MQ4B Ep257 with Amanda Setili (@AmandaSetili), author of Fearless Growth: The New Rules to Stay… Click To Tweet Monitor and respond to emotional trends in your customer base. #MQ4B Ep257 with Amanda Setili (@AmandaSetili), author of Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets Click To Tweet Communicate constantly, and take explicit steps to build trust among team members. #MQ4B Ep257 with Amanda Setili (@AmandaSetili), author of Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets Click To Tweet

Interview Insights

Read the Show Notes from this Episode

  • Insight into the choice of title phrasing. Why do you pick the word “fearless” to use your book’s title? [01:43]
  • How giving up a degree of control to gain a degree of control works in practice [02:50]
  • How people can thrive in reaching their growth goals in the face of fear and uncertainty [05:09]
  • Something practical people can do in order to increase their comfort in amid uncertainty [06:02]
  • What you want executives to have in mind to understand their customer in order to prepare for fearless growth [09:43]
  • An example of a company who’s leadership that embrace this notion of finding out what the demanding customer wants [12:33]
  • The “Feedback Loop” [14:50]
  • Trust and its importance to how fast a company can move when pursuing fearless growth [19:49]
  • How everyone in a meeting might be willing to voice their ideas without fear [psychological safety] [21:52]
  • Behaviors that executives can review and see if they are present in their interactions with other leaders in the company [24:12]
  • Amanda shares ways to build more trust with customers [26:43]

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Expert Bio

Amanda Setili is president of strategy consulting firm Setili & Associates. An internationally acclaimed expert on strategic agility®, she gives her clients—including Cardinal Health, Coca-Cola, Delta Air Lines, The Home Depot, UPS and Walmart—unbiased and laser-clear advice on how to respond quickly and intelligently to a changing marketplace.

Setili has advised organizations in industries as diverse as consumer and industrial products, financial services, technology, non-profit, and retail. Her work has taken her throughout North America, Europe and Asia.

Before starting Setili & Associates, she served as director of marketing for Global Food Exchange, consulted for McKinsey & Company (where she planted seeds that became the firm’s Kuala Lumpur office), served as chief operating officer of Malaysia’s leading Internet services company, and developed products and optimized manufacturing operations for Kimberly-Clark.

Setili is author of Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets (Career Press, 2017) and The Agility Advantage, How to Identify and Act On Opportunities in a Fast-Changing World (Jossey-Bass, 2014).

Setili served as an adjunct professor at Emory’s Goizueta Business School. She earned her degree in chemical engineering from Vanderbilt, and her MBA, with distinction, from the Harvard Business School. She is past president and board chair of the Harvard Business School Club of Atlanta.

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Contact Info for Amanda Setili

Web address: www.setili.com

Travels from: Atlanta, Georgia

Social Media Links

​Books Authored by Amanda Setili

Resources Mentioned During the Interview

www.setili.com

https://www.linkedin.com/in/amandasetili/