Killing Giants – Interview — My Quest for the Best with Bill Ringle

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Strategy & Marketing Consultant, Author

Santa Cruz, CA

Listen to this interview to learn

How being flexible allows you to respond to critial changes faster
What “brand tension” is and how it creates opportunities
How to respond to structural shifts in the market
What to do when you find that you’ve been trapped by your own success

Expert Bio

Stephen Denny is a competitive strategy and marketing consultant who thinks marketing is about big ideas as well as selling things. He helps brands in technology, consumer products, clean energy, and services define their competitive positioning, communication strategies and implementation plans in the market. He is also the author of .

Apart from writing and consulting, Denny is a frequent speaker at corporate events, industry conferences and graduate business schools on topics relating to competitive strategy and marketing. He holds multiple patents, has lived and worked in both the US and Japan, and has an MBA from the Wharton School.

Prior to consulting, he was a 20+ year senior marketing executive having managed the people, strategy and budgets at brand name technology companies like at Sony, Onstar, Iomega and Plantronics.

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For more information, visit Stephen’s website.