Building your content marketing muscles — My Quest for the Best with Bill Ringle

Interview Insights

Top Takeaways

People should stop asking whether to put high-quality content or not. Our content should always be high-quality.
Focus on building your content on your primary website. While posting on sites such as LinkedIn is great, there is a chance you may be taken off at any moment.
It is not content marketing without a call to action.

Show Notes

The power couple of Eleonor and Franklin Roosevelt are Pamela’s biggest inspirations. [01:17]

Pamela talks about how she got into content marketing. [03:44]

Why call to action are necessary. [05:26]

Pamela gives tips to address the concern of where we should put our content and why it is better to do it on your OWN website. [11:14]

Why do we have to put our best stuff and post consistently? [15:56]

Pamela talks about Roberta, a client she used to work with who manages a sales team, and how practicing consistency on high-quality posting got them a lot of traffic. [18:20]

To lessen the pressure, Pamela reminds us that everyone just starting content marketing should not feel like they should immediately be able to post the best pieces. [24:59]

My Quest for the Best lightning round begins. [27:22]

Expert Bio

Pamela Wilson is a 30+ year business owner, executive coach, and corporate consultant. She’s published three books and has created and marketed dozens of online courses for herself and others.

Pamela is a keynote speaker and frequent podcast guest. Pamela created the Offer Accelerator Program and serves as the program’s head coach and business advisor.

In her role as a digital marketing consultant Pamela has worked with local, national, and international clients.