413: Howard Tiersky, author of Winning Digital Customers: The Antidote to Irrelevance

Howard Tiersky, author of Winning Digital Customers: The Antidote to Irrelevance

Howard Tiersky and Bill Ringle discuss Winning Digital Customers: The Antidote to Irrelevance for small business leaders.

>>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.

Interview Insights

Top 3 Takeaways

  • Technology can make transactions easier for both employees and customers.
  • To properly implement change, sometimes observation is better than asking.
  • Identify your customers’ points of pain. Being unable to keep up with addressing those could spell the end of our businesses.

Read the Show Notes from this Episode

  • Two of Howard’s biggest influences growing up are famous directors and producers Goerge Lucas and Steven Speilberg because of how they transformed their industry. [01:42]
  • How digital transformation has been shaping the business world since the release of the first iPhone. [04:52]
  • Howard gives an example of how marketing companies can leverage technology to make everything easier for their clients. [08:20]
  • Netflix is a great example of a company that digitally transformed the movie industry to make watching movies and series easier, more practical, and most importantly, accessible for their customers. [09:13]
  • Howard emphasizes why it is very important to identify our customers’ points of pain. [12:29]
  • Sometimes customers cannot articulate their needs. In response to this, Howard advises us to observe. [15:30]
  • On further emphasis on the importance of observation, Howard talks about Sally who was so very used to her long, exhausting process of making her reports that if you asked her if there was anything else she needed to make her work better, she just assured Howard that everything is okay. [16:37]
  • While people like Howard embrace changes, some people may be resistant or even loathe the idea of change even if it makes their life easier.[19:27]
  • Howard explains why the fear of irrelevancy makes people close-minded to change. [24:31]

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Expert Bio

Howard is the Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance which was recently listed by Forbes as “One of the ten most important business books of 2021.”

Howard was named by IDG as “One of The Top 10 Digital Transformation Influencers to Follow Today,” and by Enterprise Management 360° as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.”

As an entrepreneur, Howard has launched two successful companies that help large brands transform to thrive in the digital age: FROM, The Digital Transformation Agency and Innovation Loft. Among his dozens of Fortune 1000 clients are Verizon, NBC, Universal Studios, JPMC, Morgan Stanley, the NBA, Visa, and digital leaders like Facebook, Spotify, and Amazon.

Prior to founding his own companies, Howard spent 18 years with Ernst & Young Consulting which then became part of Capgemini, one of the world’s leading global consulting firms, where he helped launch their digital practice.

Howard speaks regularly at major industry conferences and is proud to have been on the faculty of the NYU Tisch School of the Arts, his alma mater. He is a frequent contributor to CIO Magazine.

Contact Info and Social Media for Howard Tiersky

  • Travels from: Mahwah, New Jersey
  • Connect on: Twitter | LinkedIn | Instagram | YouTube | Facebook

Resources Mentioned During the Interview

Below are key people, places, books, quotes, websites and other resources that we discussed, so you can explore further.

  • George Lucas – famed director and creator of Star Wars and owner of Lucasfilms

Published by Howard Tiersky

Winning Digital Customers: The Antidote to Irrelevance
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