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Listen to this interview to learn:
- The secret to listening to your customers to meet their real needs, not what you assume they want/need
- Three practical tips to avoid insulting prospective customers that many United States business people do automatically and unintentionally
- Some of the key cultural differences used in negotiating
- A subspecialty of the medical industry that is very entrepreneurial
- What to do instead of ignoring someone’s culture to build a genuine bond and relationship
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Michael Soon Lee talks with Bill Ringle about embracing the multicultural market and building long-lasting, profitable relationships with your customers.
