Today I want you to learn from Anne Janzer, who’s showing us how a subscription model can be the right choice for every business.
She walks us through how business can make the transition from a traditional model to a business model and argues that leaders in every kind of business – with a bit of patience and tinkering – can create one that works well for their company.
What it comes down to is, instead of focusing on transactions, in a subscription model, the focus in on relationships.[pullquote align=”normal”]““The fundamental shift that I think we need to make when we think about selling things one-off versus selling a subscription to something is this: a subscription sale isn’t a one-time transaction, it’s actually the beginning of a relationship.” [/pullquote]
On this episode of My Quest for the Best we’re sharing this interview with Anne, who’s teaching us how to think differently about subscription models.
Click here to listen to this interview.
In this interview, Anne not only discusses how subscription models work, and how to adapt them to your needs but also what it takes to build relationships with customers within this model.
Click here to listen to this interview on iTunes.
You can keep up with Anne Janzer and her work by following her on Twitter or checking out her website.
Bill Ringle, Host and executive producer of My Quest for the Best, a top 50 business podcast on iTunes.
My Quest for the Best (https://www.myQuestForTheBest.com) is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential. Check out the nearly 200 thought-provoking and business enriching interviews now available, and subscribe so that you get notified when new ones are posted. You can also recommend exciting business and thought leaders to be guests on the show!