Co-founder of Consulting Success
- How Michael and his partner Sam were able to see and solve a problem in their community by starting Consulting Success.
- The prerequisites for making the transition from part-time to full-time consultant.
- The traits of the most effective consultants.
- How having conversations can connect you to your ideal clients.
- Why technology is often a detriment to a consulting practice.
Click to Read the Show Notes
2:01 Michael tells about his experiences in Japan under Moria-san, who opened up doors for him when he was creating a new branch of his business.
2:46 Michael recounts his time growing up with his cousin Sam, and how they eventually began to work together. – “We created a bond really quickly, and we’ve been like brothers ever since.”
3:55 “We wanted to create a way to really help others, but do it online.”
6:11 “I think anyone can be a consultant if they have a few things. The first and most important is the ability to provide value to the client you’re consulting.”
6:42 Why it’s important to see your consultancy business as an actual business.
7:26 “The best consultants are people who ask questions consistently.”
9:21 “Instead of focusing on the process or the methodology to gather data…he should shift it to focusing on what the buyer actually wants.”
11:40 “One of the prerequisites to reaching a higher level of success is the desire to continue learning.”
13:32 Why it’s so important for new consultants to put in place the right fundamentals when they’re starting out.
15:10 “What you really want to get focused on is #1 identifying who your ideal clients are.”
15:54 “If I were to encourage people to do one thing and one thing alone, it would be to have conversations.”
18:22 How one of Michael’s clients took the idea of having conversations to the next level.
19:57 “If [new consultants] don’t have the fundamentals into their business, it doesn’t matter what tools or technology they use, it doesn’t really make an impact.”
22:38 “There’s a lot of things we can do that might seem a little more uncomfortable, because it’s very easy to hide behind technology, but it’s infinitely more effective because it gets you in front of your ideal client in a more direct way.”
23:57 “If your goal is to bring in more business now, writing an article and putting it on your site rather then finding the time to get in front of your ideal clients, that’s not good prioritization.”
24:53 The Lightning Round
Contact Info for Michael Zipursky
Web address: https://www.consultingsuccess.com
Travels from: Vancouver, Canada
Resources Mentioned by Michael Zipursky: