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226: Steve Cochran, author of Outsizing: Strategies to Grow Your Business, Profits, and Potential

Steve Coughran, author of Outsizing: Strategies to Grow Your Business, Profits, and Potential

Steve Coughran  and Bill Ringle discuss Outsizing: Strategies to Grow Your Business, Profits, and Potential for small business leaders. 

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Value Bombs from this Interview

  • Do not let  metrics dictate the strategy – metrics are meant to measure the strategy.
  • Building a robust, efficacious strategy isn’t easy to do:  it requires organizations to ingrain it as a habit.
  • Talking with other people is essential to new leaders. Doing so creates buy-in because everyone likes to  feel like they have a voice and that they're going to be engaged in a strategic process.

Tweet-Ready Insights from this Episode

My biggest mantra is 'simplification.'>> #MQ4B Ep226 with Steve Coughran (@SteveCoughran), author of Outsizing: Strategies to Grow Your Business, Profits, and Potential Click To TweetOutsizing a strategy requires time, patience, and practice.>> #MQ4B Ep226 with Steve Coughran (@SteveCoughran), author of Outsizing: Strategies to Grow Your Business, Profits, and Potential Click To TweetSuccessful strategists dream then plan, measure progress, and adjust.>> #MQ4B Ep226 with Steve Coughran (@SteveCoughran), author of Outsizing: Strategies to Grow Your Business, Profits, and Potential Click To TweetA company’s deep understanding of customer values manifests into an overarching excellent experience.>> #MQ4B Ep226 with Steve Coughran (@SteveCoughran), author of Outsizing: Strategies to Grow Your Business, Profits, and Potential Click To TweetFailing to focus on the customer often results in companies selling a product or service that their customers don’t need.>> #MQ4B Ep226 with Steve Coughran (@SteveCoughran), author of Outsizing: Strategies to Grow Your Business,… Click To TweetWhere company fails is on the execution side so a lot of companies really struggle to implement plans.>> #MQ4B Ep226 with Steve Coughran (@SteveCoughran), author of Outsizing: Strategies to Grow Your Business, Profits, and… Click To TweetIts a shame that people are being let go because of a lack of a good strategy. So that's really the drive behind how do we improve lives, how do we improve business through better strategy.>> #MQ4B Ep226 with Steve Coughran… Click To TweetIf you don't have that engagement or that buy in throughout the organization it'll be very very difficult, the strategy will be very difficult to execute, to implement.>> #MQ4B Ep226 with Steve Coughran (@SteveCoughran), author of… Click To TweetIn business, simplifying something is actually more difficult than complexity. >> #MQ4B Ep226 with Steve Coughran (@SteveCoughran), author of Outsizing: Strategies to Grow Your Business, Profits, and Potential Click To TweetOnce you establish that pattern, you build that base, now its easy to repeat that pattern and scale up from there. >> #MQ4B Ep226 with Steve Coughran (@SteveCoughran), author of Outsizing: Strategies to Grow Your Business,… Click To Tweet

Interview Insights

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Expert Bio 

Author, CFO of an international billion-dollar company, and management consultant, Steve Coughran has over two decades of experience driving business excellence. Known for his extensive research and writing on strategic growth and corporate financial management, Steve challenges conventional wisdom, earning the reputation of an “energetic trailblazer.” He is an expert on strategy and an acclaimed keynote speaker with over twenty years of experience driving corporate excellence.
Steve has launched and managed three cross-industry companies, gaining a deep understanding of the competitive business environment. He is passionate about spreading his knowledge of strategy and finance with others, developing and leading programs such as the Strategic Financial Leadership Academy and Growth-Driven Leadership and teaching a Strategic Financial Leadership course at the University of Denver.
Steve is a CPA, earned his MBA from the Fuqua School of Business at Duke University, and studied international business across four continents. He advanced his specialization in strategy through study at the Executive Education Program at the Tuck School of Business at Dartmouth College. Steve is married to his wife, Lalana, and has two children. When he’s not working, he enjoys running and has completed five marathons.

Steve Coughran

Steve Coughran

Contact Info for Steve Cochran

Web address: https://www.stevecoughran.com/

Travels from: New York, New York  

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