Tag Archives for " Stacey Brown Randall "

​2:16 How Stacey’s parents insistence on reading encouraged her to love books and to eventually pursue a career in communications, teaching, and writing.

3:21 How a TV restriction allowed her to explore new avenues of life including books, play, and adventure.

4:48 “There were some big lessons I was having to learn behind the scenes about a well-run, functioning business.”

5:13 “Most people don’t create our own company because we want to create a job for ourselves, but we usually want more. We want the freedom and the responsibility to make decisions.”

5:58 “I started paying attention to how I developed business.”

6:25 “I know referrals are like a great way to bring in business, they’re like the holy grail, because everything about them is real.”

7:05 “The idea is that if you want a referral, you have to ask.”

8:34 “When you go asking for someone to give you a referral, they actually can’t, because that’s not how a referral happens. They can give you a lead, and they may or may not enjoy giving you that lead – and most of us don’t, we find it awkward.”

10:18 “Why do we listen to advice that tells us to do something that we are fundamentally not doing, and why are we keeping it going?”

10:50 “You absolutely deserve referrals. The truth is, you’re just not owed them, and there is some work you have to do.”

12:18 “The term ‘referrals’ is so overused that it’s diluted what it actual stands for and what it actually means.”

12:52 “When you think about a referral, it has two things that the other types of referrals don’t have.”

13:45 Referrals require both a personal connection and a need identify.

15:18 How referrals can make the hiring process easier.

16:52 Strategies for successful referrals: a case study, and why language used is so significant in this context.

19:35 “The myth about referrals is that our referral sources are sitting around thinking about us, and they’re not.”

20:58 “We have to recognize that typically when a referral is going to happen, it’s because there has been a triggering event, which means that a conversation has happened, and there is somebody who knows you can solve somebody’s problem.”

22:46 “I think, in general, we just go looking for the easy button in business.”

23:05 “We have to be careful about the outreach we’re going to do to our referral sources.”

25:17 “It’s so much more fun going through a referral process rather than going out and doing all that prospecting and networking and cold calling, but it’s still work.”

27:06 How to build referral touchpoints on a shoestring budget.

28:33 Lightning Round