““You have to know who your best customer is, and be able to measure customer goodness.”
Robbie Kellman Baxter, on My Quest for the Best
““If you depend on having relationships with your customers to be successful, then this is important to you.”
Robbie Kellman Baxter, on My Quest for the Best
““If you focus on knowing who your customers really are and serving them for the long term, your customers tell you what they want next.”
Robbie Kellman Baxter, on My Quest for the Best
““What if the person I cared about most in the world were my customer, how would I structure the work for that person to give them the best value?”
Robbie Kellman Baxter, on My Quest for the Best
““It was a very big driver in the direction of my business because I fell in love with [Netflix’s] business model and I fell in love with the very rigorous, analytical approach to what I call a membership economy.”
Robbie Kellman Baxter, on My Quest for the Best
Today I want you to learn from Robbie Kellman Baxter, a leading proponent of the membership economy who’s certain that taking a long-term approach to member needs is key to building your business. She believes that by building lasting relationships with loyal customers is the surefire way to provide enduring value.
It may seem like a lot of effort, but the payout is absolutely worth it!
““If you care about the relationships you’re building with your customers, then the membership economy is something worth considering because it’s all about taking a long-term focus on your members’ needs as a guide to building your business.”
On this episode of My Quest for the Best we’re sharing this interview with Robbie Kellman Baxter, who’s teaching us how to tap into the membership economy, and create customer relationships that will stand the test of time.
Click here to listen to this interview.
Robbie recommends designing your business plan as if you were crafting it for the people you cared most about in the world. Having that perspective is key to developing a product, brand, or service that will keep people coming back for more.
Click here to listen to this interview on iTunes.
You can keep up with Robbie Kellman Baxter and her work with Peninsula Strategies by following her on Twitter or checking out her website.
Bill Ringle, Host and executive producer of My Quest for the Best, a top 50 business podcast on iTunes.
My Quest for the Best (https://www.myQuestForTheBest.com) is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential. Check out the nearly 200 thought-provoking and business enriching interviews now available, and subscribe so that you get notified when new ones are posted. You can also recommend exciting business and thought leaders to be guests on the show!