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Achieve Consulting Success with Michael Zipursky

Today I want you to learn from Michael Zipursky, who’s sure that the secret to being a great consultant is getting out from behind technology and having real conversations with people. For consultants, technology should be used as a tool, not as the sole means of reaching your ideal clients.

Reaching ideal clients is the key to consulting success, and it starts with conversations!

“If I were to encourage people to do one thing and one thing alone, it would be to have conversations.”

On this episode of My Quest for the Best we’re sharing this interview with Michael Zipursky, who’s teaching us how to locate and connect with our ideal clients in a way that will build trust and engagement. 

Click here to listen to this interview.

 

In this interview, Michael also gives us some insight into how to make the transition from a part-time to a full-time consultant, and how to know when to make the leap.

Click here to listen to this interview on iTunes.

You can keep up with Michael Zipursky and his work with Consulting Success by following him on Twitter or checking out his website. 

 

Bill Ringle, Host and executive producer of My Quest for the Best, a top 50 business podcast on iTunes.

My Quest for the Best (https://www.myQuestForTheBest.com) is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential. Check out the nearly 200 thought-provoking and business enriching interviews now available, and subscribe so that you get notified when new ones are posted. You can also recommend exciting business and thought leaders to be guests on the show!

193: The Go-Giver – Featured Interview with Bob Burg

Bob Burg, Speaker, Bestselling Author

Bill Ringle and Bob Burg discuss what it means to be a Go-Giver Influencer.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top Take-Aways from this Interview

  • What it means to be a Go-Giver. 
  • The difference between intrinsic and extrinsic value
  • Why it’s so important for salespeople to be in control of their emotions 
  • The five elements of value 
  • The right way to develop a mentor-protege relationship

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Interview Insights

Read the Show Notes from this Episode

Subscribe to My Quest for the Best on Your Favorite App

Click to listen and subscribe on your favorite place to enjoy podcasts below so you are the first to know when a new episode is released. My Quest for the Best is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential.

Give us a 5-star rating and positive review to make it easier for other small business owners to find and benefit from our work!

Expert Bio 

Bob Burg is a sought-after speaker at company leadership and sales conferences on topics at the core of the Go-Giver books. A former television personality and top-producing salesperson, Bob has shared the platform with some of today’s top business leaders, broadcast personalities, coaches, athletes, and political leaders, including a former U.S. president.

In addition to coauthoring the bestselling Go-Giver books with John David Mann, Bob has authored a number of popular books, including the critically acclaimed, Endless Referrals: Network Your Everyday Contacts Into Sales and Adversaries into Allies. His total book sales are well over a million copies.

The American Management Association named Bob one of the 30 Most Influential Leaders and he is one of Inc.’s 100 Great Leadership Speakers. Richtopia named him one of the Top 200 Most Influential Authors in the World.

Bob is an advocate, supporter, and defender of the free enterprise system and believes that the amount of money one makes is directly proportional to how many people one serves. He is also an unapologetic animal fanatic, and served on the board of directors of Furry Friends Adoption & Clinic in his hometown of Jupiter, Florida. For more information, articles and free resources, please visit www.burg.com.

Contact Info for Bob Burg


Web address: www.burg.com

Travels from: Jupiter, Florida

Social Media Links

Books Authored by the Guest

     

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[PREFERRED-TITLE]

Bill Ringle and [FULL-NAME] discuss…
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Expert Bio

[BIO]

For more about Chris Prefontaine visit his website.

Contact Info for [NAME]

Web address: [WEB-ADDRESS]

Travels from: [CITY], [STATE]

Contact: [PHONE]

 

LinkedIn | Facebook | Twitter | Youtube | Tumblr | Instagram | Pinterest | RSS

 

Resources Mentioned or Authored by Chris Prefontaine:

[AMAZON-BOOK-LINK]

The 4-Step Process on How to Be a Successful Quitter – Interview with Dr. Stanley G. Robertson

The Quit Doctor

Bill Ringle and Dr. Stanley G. Robertson discuss…
Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
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Expert Bio

People who quit are often ridiculed and shamed and “quit” has become a dirty word. But without the ability to quit, it is impossible to achieve success. No one knows this better than Dr. Stan. He has achieved great success by quitting. He quit being a Senior Tax Accountant to become a Corporate Controller. He quit being a Corporate Controller to become a Deputy Director. Then he quit being a Deputy Director to become a Chief Financial Officer. Dr. Stan holds a Bachelor’s Degree, a Law Degree, and a Doctorate Degree. He has become know as “The Quit Doctor” because of his relentless determination to heal the world of the stigma and shame associated with the concept of quitting. He is the author of the book Quit: The Last Principle of Success. He is also a coach, trainer and speaker.

For more about Dr. Stanley G. Robertson visit his website.

Contact Info for Dr. Stanley G. Robertson

Web address: www.thequitdoctor.com

Travels from: Chicago, Illinois

Contact:

Twitter 

Resources Mentioned or Authored by Dr. Stanley G. Robertson:

 

Unicornomics – Interview with Damion Lupo

Bestselling Author, Host of Transformation Nation

Bill Ringle and Damion Lupo discuss…
Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
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Expert Bio

Best Selling Author in personal finance and money thinking, host of the Transformation Nation podcast, owner of 30+ companies and founder of his own martial art – Yokido ® Damion outrightly rejects regret and speaks to it as the ultimate life failure. He has a unique approach to living a full-filled life by breaking rules and making more mistakes, faster, than the competition – his key to success.

Playing by a different set of rules, he even bought his first rental house with a VISA, a move that snowballed into owning 150 rental houses in 7 states in less than 5 years. In 2008 he lost the entire $20 million but recreated his wealth and reinvented his life over 4 transformational years.

Today he leads 3 global companies with one unified mission – to Free People from Money Bondage.

For more about Damion Lupo, visit his website.

Contact Info for Damion Lupo

Web address: www.damionlupo.com

Travels from: Phoenix, AZ

Contact:

LinkedInTwitter 

Resources Mentioned or Authored by Damion Lupo:

 

192: Subscription Marketing – Featured Interview with Anne Janzer

Anne Janzer, Author, Consultant

Bill Ringle and Anne Janzer discuss subscription marketing strategies for nurturing customers in a world of churn.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top Take-Aways from this Interview

  • Subscription models fundamentally shape the way customers see companies and brands.
  • Why subscription models are more than just transactions, they’re relationships.
  • The phenomenon of Super-Users and why every company should seek them out and cultivate them.
  • How Adobe changed the game by being among the first to adopt a successful subscription model, despite financial media criticism.
  • What companies with a subscription model can do to sustain a customer’s trust long term. 

Tweet-Ready Insights from this Episode

Interview Insights

Read the Show Notes from this Episode

Subscribe to My Quest for the Best on Your Favorite App

Click to listen and subscribe on your favorite place to enjoy podcasts below so you are the first to know when a new episode is released. My Quest for the Best is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential.

Give us a 5-star rating and positive review to make it easier for other small business owners to find and benefit from our work!

Expert Bio 

As a writer and marketer, Anne Janzer has worked with more than 100 technology companies. In 2015, inspired by the changes she saw happening in the software industry around her and their potential ramifications for marketers, she wrote the book Subscription Marketing: Strategies for Nurturing Customers in a World of Churn. That book is now in its second edition and has been published in Japanese and Korean languages.

For more about Anne Janzer, visit her website.

Contact Info for Anne Janzer

Web address: www.annejanzer.com 

Travels from: Mountain View, CA

Social Media Links

Books Authored by the Guest

Capture Your Power in Sales and Business – Interview with Mark Mirkovich

Coach, Speaker, Consultant, and Bestselling Author

Bill Ringle and Mark Mirkovich discuss…
Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
Top 5 Highlights from this Interview 
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Expert Bio

Mark Mirkovich is an expert on creating the best mindset and routines for success in sales and business. As a former sales director for an international Fortune 500 company, he holds a unique first-hand experience in how to lead teams and individuals to recognize their power and capture their success. Mark left corporate America in late 2015 to pursue his passion of helping others find more fulfillment in their lives, both personally and professionally. He holds a certification in the Canfield Methodology for success and life coaching as well as a certification from the Barrett Values Center as a Cultural Transformation Tools practitioner. He owns and operates a number of businesses and also co-founded a non-profit organization which enables children to grow and find confidence through the arts. Today, he spends his time working with clients on finding new levels of success in whatever they do. Mark is a coach, speaker, consultant, best selling author, and recognized top performer. He resides in Los Angeles with his wife Julia and sons Jonah and Jett.

For more about Mark Mirkovich, visit his website.

Contact Info for Mark Mirkovich

Web address: www.captureyourpower.com

Travels from:  Torrance, CA

Contact:

LinkedInTwitter

Resources Mentioned or Authored by Mark Mirkovich:

191: Rising to Power – Featured Interview with Ron Carucci

Ron Carucci, Co-Founder of Navalent

Bill Ringle and Ron Carucci discuss how to recognize the dangers and reap the rewards of rising to power in a business.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top Take-Aways from this Interview

  • Why it is that most leaders fail within their first 18 months of being appointed to leadership
  • What hiring teams need to do to set up new leaders for success
  • The significance of Leading out Loud, and becoming an intentional leader
  • Overview of the Rise to Power Diagram and what it can do for leaders
  • Some of the factors that isolate leaders. 

Tweet-Ready Insights from this Episode

Interview Insights

Read the Show Notes from this Episode

Subscribe to My Quest for the Best on Your Favorite App

Click to listen and subscribe on your favorite place to enjoy podcasts below so you are the first to know when a new episode is released. My Quest for the Best is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential.

Give us a 5-star rating and positive review to make it easier for other small business owners to find and benefit from our work!

Expert Bio 

Ron is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty year track record helping executives tackle challenges of strategy, organization and leadership. From start-ups to Fortune 10’s, non-profits to heads-of-state, turn-arounds to new markets and strategies, overhauling leadership and culture to re-designing for growth. He has helped organizations articulate strategies that lead to accelerated growth, and design organizations that can execute those strategies. He has worked with He has worked in more than 25 countries on 4 continents. He is the best-selling author of 8 books, including the recent Amazon #1 Rising to Power. He is a regular contributor to the Harvard Business Review, where Navalent’s work on leadership was named one of 2016’s management ideas that mattered most. He is also a regular contributor to Forbes, and a two-time TEDx speaker. His work’s been featured in Fortune, CEO Magazine, Inc., BusinessInsider, MSNBC, Business Week, Smart Business, and thoughtleaders.

For more information, visit Ron Carucci's website.

Contact Info for Ron Carucci

Web address: http://www.navalent.com 

Travels from: Woodinville, WA

Social Media Links

Guest Books

    

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Find Your Inner Rebel Talent with Francesca Gino

Today I want you to learn from Francesca Gino, who has done extensive research into the value of being rebellious in life and in business. She’s convinced that deviating from the status quo, thinking outside the box, and acting in a way that’s not often done is the best way to get a real advantage in business.

It may sound bold, but rebel talents are the talents you should be acquiring. As it’s been said, the greatest risk lies in never taking one.

“Rebelliousness has a lot of advantages for businesses.”

 

Click here to listen to this interview. There are 5 talents that comprise Rebel Talent: curiosity, perspective, diversity, authenticity, and engagement, and Francesca Gino is convinced that cultivating this set of qualities is key to making greater strides in any company’s growth and development.

On this episode of My Quest for the Best, we’re sharing this bold interview with Francesca Gino, who’s teaching us the value of being rebellious in a deliberate, strategic way. Francesca isn’t just an expert on the value of rebelliousness, but she is the Tandon Family Professor of Business Administration at Harvard Business School and an authority on leadership and why it’s so important for those at the top to understand the range of behaviors and interactions across organizations.

Click here to listen to this interview on iTunes.

You can keep up with Francesca Gino and her work with at the Harvard Business School by visiting her website or following her on twitter @francescagino. 


Bill Ringle, Host and executive producer of My Quest for the Best, a top 50 business podcast on iTunes. My Quest for the Best (https://www.myQuestForTheBest.com) is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential. Check out the nearly 200 thought-provoking and business enriching interviews now available, and subscribe so that you get notified when new ones are posted. You can also recommend other outstanding business and thought leaders to be guests on the show!

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Discover the Road to Excellence with David Mattson

Today I want you to learn from David Mattson, who has worked out some of the crucial blind spots to building a successful business, some of which are more surprising than others. Some of these have a lot to do with how sales managers are failing to link their employees’ personal and corporate goals.

“People will work harder for themselves than they will for you.”

Click here to listen to this interview.

It’s incredible how often sales managers overlook this important element of employee motivation, linking their personal and corporate goals is essential if you want to see the growth you’ve been missing out on.

On this episode of My Quest for the Best, we’re sharing this great interview with David Mattson, who is showing us how we can get past our blind spots!

In addition to his expertise on overcoming blindspots, David also knows what it takes to perform at a high level. He goes into depth about the 6 phases of the Excellence Process: Planning, Positions, People, Processes, Performetrics, Passion.

Click here to listen to this interview on iTunes.

You can keep up with Dave Mattson and his work with Sandler by checking out their website or following him on twitter @Dave_Mattson. 

 

Bill Ringle, Host and executive producer of My Quest for the Best, a top 50 business podcast on iTunes.

My Quest for the Best (https://www.myQuestForTheBest.com) is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential. Check out the nearly 200 thought-provoking and business enriching interviews now available, and subscribe so that you get notified when new ones are posted. You can also recommend exciting business and thought leaders to be guests on the show!

190: The Membership Economy – Interview with Robbie Kellman Baxter

Robbie Kellman Baxter, Author, Founder of Peninsula Strategies

Robbie Kellman Baxter and Bill Ringle discuss how small business leaders can take advantage of the membership economy to find their superusers, master the forever transaction, and build recurring revenue.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top Take-Aways from this Interview

  • How a college networking connection led to being hired to consult at Netflix
  • The key question to ask when designing a membership offer
  • How to position your membership offer to take advantage of the low-hanging fruit, modeled after how Tony Robbins built his thought leadership empire

Tweet-Ready Insights from this Episode

Interview Insights

Read the Show Notes from this Episode

Subscribe to My Quest for the Best on Your Favorite App

Click to listen and subscribe on your favorite place to enjoy podcasts below so you are the first to know when a new episode is released. My Quest for the Best is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential.

Give us a 5-star rating and positive review to make it easier for other small business owners to find and benefit from our work!

Expert Bio 

Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, a strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Oracle, Electronic Arts and eBay.

A sought-after writer and keynote speaker, Robbie has presented to alumni organizations at Stanford, Harvard and Haas, associations including the AICPA, the American Society of Association Executives, and the National Restaurant Association and organizations including the Wall Street Journal, and Coursera. She has been quoted on business issues in the Wall Street Journal, The New York Times, and Consumer Reports, and has had pieces published in HBR.org, CNN.com, Associations Now and the Journal for Quality & Participation. Robbie has created and starred in eight video courses in collaboration with LinkedIn Learning on business topics ranging from innovation to customer success and membership. Robbie is also on the board of Amava, an organization dedicated to helping people stay active and engaged post-career.

As the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 5 Marketing Book of the Year by Inc.com, Robbie coined the popular business term “Membership Economy”, which is now being used by organizations and journalists around the country and beyond. Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS, media, consumer products and community organizations.

Prior to launching Peninsula Strategies, Robbie was a strategy consultant at Booz-Allen, a New York City Urban Fellow and a Silicon Valley product marketer. Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.

 For more information, visit Robbie Kellman Baxter's website.

Contact Info for Robbie Kellman Baxter


Web address: https://peninsulastrategies.com/

Travels from: Menlo Park, Ca

Social Media Links

Books Authored by the Guest

189: Bottom Up – Interview with Rob Kall

Journalist, Host of the Bottom Up Radio Show

Rob Kall talks with Bill Ringle about social media, customer engagement, and what it means to think from the Bottom Up.

 

Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 5 tips from this interview:
  • How he runs his online news curation site opednews.com as a bottom-up project
  • The case study where he managed a New York Times web designer to boost a small business company’s valuation 5x by adding interactivity and engagement
  • How you can use social media to gain insights without having to build a large following

 

Interview Insights

Click to Read the Show Notes

2:09 How a Middle School teacher inspired Rob to write.

4:08 “Bottom Up is programmed deeply into our genes.”

5:15 “Bottom-up includes bringing the customer’s voice into the company, in fact, if you’re doing sales, you want to use the language of your customer.”

6:06 “The opposite of bottom up, in many ways, is top down.”

6:59 “People born after 1980, they’re brains work differently…if you’re taking a top-down approach, you’re going to miss people born after 1980.”

8:26 Case study of a company who was rigid and, after working with Rob, began to integrate a more bottom-up way of thinking, and was able to sell his company 2 years later for more than $1M.

11:41 The interaction levels of websites. “You want to let people ease into those different levels.”

12:44 “You need a platform. A platform includes information about you, whether you’re an author, a service provider, or a business selling products. You have to have a a platform that tells about who you are.”

14:07 “You want to build a mailing list.”

15:29 Two metrics that every small business owner should pay attention to.

16:04 Peter Drucker and the Japanese worker study. “They got their workers to think with the idea of ‘we,’ not ‘I.’”

16:49 “There are new models of management that are totally non-hierarchical.”

17:25 “You don’t have to do anything extreme. You can just start trusting your employees and making a systematic effort at getting their input.”

19:16 “If you’re looking at bringing out a new product, you want to look at the customer base.”

20:45 Lightning Round

Expert Bio

Rob Kall is an award-winning journalist, inventor, software architect, and connector. He is the author of the book, (SelectBooks October 2018.) His blog reaches 200-800,000 unique visitors a month and 20,000+ subscribe to his daily newsletter.
He’s given talks and workshops to Fortune 500 execs and national medical and psychological organizations. He is the host of the Bottom Up Radio Show and the founder and publisher of OpEdNews.com, one of the top Google-ranked progressive news and opinion sites, which has seen over 23 million visitors. Rob is a recipient of the Pillar award for supporting whistleblowers.
Rob’s articles are published in HuffPost, Omni Magazine, Success, Family Health Magazine, Writer’s Digest, Commondreams, Truthout, and CounterPunch.
For more information, visit Rob Kall’s website.

Contact Info for Rob Kall

Web address: https://robkall.com/

Travels from: Bensalem, PA

Phone:(215) 917-1470

Contact:

LinkedIn Facebook Twitter

Resources Mentioned by Rob Kall:

www.opednews.com

188: Shift Ahead – Interview with Allen Adamson

Co-Founder of Metaforce.co

Allen Adamson talks with Bill Ringle about how small business owners can shift ahead and outsmart the problems that might limit, restrict, or confine the growth of your business.

Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Key Insights from this Interview 
  • The 7 Red Flags that mean a company is becoming less relevant
  • Why it’s so essential to transform your brand into an experience 
  • The story of Central Park and how they divided tasks to assign accountability to the conservancy rangers.
  • The importance of zooming out when it comes to increasing social media engagement.
  • What Jerry Seinfeld can teach us about being more observant

Interview Insights

Click to Read the Show Notes

1:44 Allen recounts his experience interviewing with an ad agency immediately following graduation.

3:19 “Marketing is about making your products or service relevant in a rapidly changing world, and if you have no clue what’s going on in the world, you’re not going to be very good at marketing.”

4:11 What Allen reads and listens to in order to stay relevant. “Part of staying current is staying out of your desk.”

4:46 “I always look for clients that are facing challenges that don’t have any easy answer.”

6:39 “If you just really try to watch your customer and observe what’s going on, you’ll be a step ahead.”

7:10 Why you should be more like Jerry Seinfeld.

9:05 “If you just do what you did yesterday, [you’re] going to become less relevant.”

9:50 Why being myopic is the biggest red flag for your business.

10:58 The importance of paying attention to alternatives.

12:09 “A big problem for a business that has become irrelevant is pointing at the other guy.”

14:19 The story of Katz’s Deli and what they did to stay relevant.

15:32 “Sometimes luck matters.”

18:17 The story of the National Geographic Boats. “Instead of just taking a cruise to Alaska, you could take a cruise on National Geographic Boats…you’re living a National Geographic Experience.”

19:14 Why you should make your brand an experience.

20:22 “Everyone can provide a little extra to make their customers’ experience really unexpected. If it’s unexpected people will share it.”

21:11 The importance of zooming out when it comes to increasing social media engagement.

22:26 The story of Central Park and how they divided tasks to assign accountability to the conservancy rangers.

23:37 “If you can get your employees to own the problem or own the business totally with you…you’ll be far better off.”

23:59 “No one ever washes a rental car.”

24:21 The Lightning Round

Expert Bio

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm.

More information can be found on the Shift Ahead website: www.shiftaheadbook.com

For more information, visit Allen Adamson’s website.

Contact Info for Allen Adamson

Web address: https://www.metaforce.co/

Travels from: Scarsdale, NY

Phone: (914) 806-6647

Contact:

Twitter

Resources Mentioned by Allen Adamson: