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Episode 189: Bottom Up – Interview with Rob Kall

Journalist, Host of the Bottom Up Radio Show

Rob Kall talks with Bill Ringle about social media, customer engagement, and what it means to think from the Bottom Up.

 

Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 5 tips from this interview:
  • How he runs his online news curation site opednews.com as a bottom-up project
  • The case study where he managed a New York Times web designer to boost a small business company’s valuation 5x by adding interactivity and engagement
  • How you can use social media to gain insights without having to build a large following

 

Interview Insights

Click to Read the Show Notes

[2:09] How a Middle School teacher inspired Rob to write.

[4:08] “Bottom Up is programmed deeply into our genes.”

[5:15] “Bottom-up includes bringing the customer’s voice into the company, in fact, if you’re doing sales, you want to use the language of your customer.”

[6:06] “The opposite of bottom up, in many ways, is top down.”

[6:59] “People born after 1980, they’re brains work differently…if you’re taking a top-down approach, you’re going to miss people born after 1980.”

[8:26] Case study of a company who was rigid and, after working with Rob, began to integrate a more bottom-up way of thinking, and was able to sell his company 2 years later for more than $1M.

[11:41] The interaction levels of websites. “You want to let people ease into those different levels.”

[12:44] “You need a platform. A platform includes information about you, whether you’re an author, a service provider, or a business selling products. You have to have a a platform that tells about who you are.”

[14:07] “You want to build a mailing list.”

[15:29] Two metrics that every small business owner should pay attention to.

[16:04] Peter Drucker and the Japanese worker study. “They got their workers to think with the idea of ‘we,’ not ‘I.’”

[16:49] “There are new models of management that are totally non-hierarchical.”

[17:25] “You don’t have to do anything extreme. You can just start trusting your employees and making a systematic effort at getting their input.”

[19:16] “If you’re looking at bringing out a new product, you want to look at the customer base.”

[20:45] Lightning Round

Expert Bio

Rob Kall is an award-winning journalist, inventor, software architect, and connector. He is the author of the book, (SelectBooks October 2018.) His blog reaches 200-800,000 unique visitors a month and 20,000+ subscribe to his daily newsletter.
He’s given talks and workshops to Fortune 500 execs and national medical and psychological organizations. He is the host of the Bottom Up Radio Show and the founder and publisher of OpEdNews.com, one of the top Google-ranked progressive news and opinion sites, which has seen over 23 million visitors. Rob is a recipient of the Pillar award for supporting whistleblowers.
Rob’s articles are published in HuffPost, Omni Magazine, Success, Family Health Magazine, Writer’s Digest, Commondreams, Truthout, and CounterPunch.
For more information, visit Rob Kall’s website.

Contact Info for Rob Kall

Web address: https://robkall.com/

Travels from: Bensalem, PA

Phone:(215) 917-1470

Contact:

LinkedIn Facebook Twitter

Resources Mentioned by Rob Kall:

www.opednews.com

Episode 188 – Shift Ahead – Interview with Allen Adamson

Co-Founder of Metaforce.co

Allen Adamson talks with Bill Ringle about how small business owners can shift ahead and outsmart the problems that might limit, restrict, or confine the growth of your business.

Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Key Insights from this Interview 
  • The 7 Red Flags that mean a company is becoming less relevant
  • Why it’s so essential to transform your brand into an experience 
  • The story of Central Park and how they divided tasks to assign accountability to the conservancy rangers.
  • The importance of zooming out when it comes to increasing social media engagement.
  • What Jerry Seinfeld can teach us about being more observant

Interview Insights

Click to Read the Show Notes

[1:44] Allen recounts his experience interviewing with an ad agency immediately following graduation.

[3:19] “Marketing is about making your products or service relevant in a rapidly changing world, and if you have no clue what’s going on in the world, you’re not going to be very good at marketing.”

[4:11] What Allen reads and listens to in order to stay relevant. “Part of staying current is staying out of your desk.”

[4:46] “I always look for clients that are facing challenges that don’t have any easy answer.”

[6:39] “If you just really try to watch your customer and observe what’s going on, you’ll be a step ahead.”

[7:10] Why you should be more like Jerry Seinfeld.

[9:05] “If you just do what you did yesterday, [you’re] going to become less relevant.”

[9:50] Why being myopic is the biggest red flag for your business.

[10:58] The importance of paying attention to alternatives.

[12:09] “A big problem for a business that has become irrelevant is pointing at the other guy.”

[14:19] The story of Katz’s Deli and what they did to stay relevant.

[15:32] “Sometimes luck matters.”

[18:17] The story of the National Geographic Boats. “Instead of just taking a cruise to Alaska, you could take a cruise on National Geographic Boats…you’re living a National Geographic Experience.”

[19:14] Why you should make your brand an experience.

[20:22] “Everyone can provide a little extra to make their customers’ experience really unexpected. If it’s unexpected people will share it.”

[21:11] The importance of zooming out when it comes to increasing social media engagement.

[22:26] The story of Central Park and how they divided tasks to assign accountability to the conservancy rangers.

[23:37] “If you can get your employees to own the problem or own the business totally with you…you’ll be far better off.”

[23:59] “No one ever washes a rental car.”

[24:21] The Lightning Round

Expert Bio

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm.

More information can be found on the Shift Ahead website: www.shiftaheadbook.com

For more information, visit Allen Adamson’s website.

Contact Info for Allen Adamson

Web address: https://www.metaforce.co/

Travels from: Scarsdale, NY

Phone: (914) 806-6647

Contact:

Twitter

Resources Mentioned by Allen Adamson:

     

Episode 187: How Women Rise – Interview with Sally Helgesen

Internationally Acclaimed Speaker, Leadership Consultant, and Bestselling Author

Bill Ringle and Sally Helgesen discuss how women rise in business settings by finding their voice and engaging their power.

Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top takeaways from this interview:

  • Habits are behaviors you can control, so focus on making concrete changes that make a difference in how people treat you.
  • The 4-part change process explained so that it is no longer a mystery or secret. Women and men who lead at work benefit from knowing these steps.
  • By enlisting the help of your colleagues and friends, you benefit from their support, feedback, and upgraded perception of you.

 

Interview Insights

Click to Read the Show Notes

[2:25] “I was inspired by the nuns of the school I went to.”

[3:29] How one particular nun, sister Mary Lawrence

[4:52] “These days my work is inspired by the women and increasingly the men in the audiences that I speak to.”

[5:59] Why people hire Sally to speak. “Number 1 they’re struggling to develop their women leaders so they can move into much more senior positions…”

[7:10] “I think there’s ever more recognition that engagement is key.”

[7:39] On the global employee engagement survey. “What they discovered was that not just did people feel engaged or disengaged, they based on whether or not their voice was heard or actively heard by their immediate supervisor.”

[8:15] “Engagement is correlated to safety. “

[8:31] “What they needed to adopt into their culture was the ability to translate the message that employee engagement and inclusion were important down from the most senior level, where there was big buy-in about it, to the level of supervisory or on-site.”

[9:52] “The most powerful way to create a career path that is satisfying, engaging, and rewarding and sustainable over time is to look at what you can control, what lies within your control. What lies within your control is going to be your own habits and behavior.”

[10:40] “It’s very common that behaviors that serve you well early in your career can restrict you later on.”

[12:50] “Women are often, for very good reasons, reluctant to use the “I” voice when claiming their achievements. Women can be proactively trying to ward off the charge of being ambitious, aggressive, or ‘all about myself’ for things that men would never be tagged as overambitious for saying.”

[15:35] How to articulate the exact skills of what you brought to the table, rather than deflecting the credit to avoid looking overambitious.

[17:26] The change template – “The change template is very clear in 4 steps.”

[17:46] The change template 1 – “Start with one behavior that you can clearly begin to address.”

[17:49] The change template 2 – “Enlist other people as allies.”

[18:41] The change template 3 – “Let go of self-judgment.”

[20:13] “I’ve been doing this for 30 years and I’ve never heard anyone say ‘I work for a perfectionistic boss and I love it.’”

[21:40] “Leading your organization and leading it well gives you a platform for being a leader in your industry or sector or in your community as well.”

[22:33] “Putting yourself out there and testing your own ultimate capacity for exerting leadership in a variety of venues is always going to be a benefit to you as a leader.”

[23:46] Why you shouldn’t expect people to spontaneously acknowledge and reward your contributions, and how this applies to STEM fields.

[27:39] How men can become more aware of some of the habits that do get in women’s ways.

[29:13] The importance of honest and solicited feedback in an organization.

[31:31] The Lightning Round

 

Expert Bio

Sally Helgesen has been named by Forbes as the world’s premier expert on women’s leadership and by Leadership Excellence magazine as one of the top 50 authorities on leadership in organizations. For the last thirty years, she has helped women leaders around the world to recognize, articulate and act on their greatest strengths and worked with organizations seeking to build more inclusive cultures.

Sally discusses topics from her most recent book, How Women Rise: Break the 12 Habits Holding You Back from Your Next Raise, Promotion, or Job, co-authored with #1 ranked executive coach Marshall Goldsmith, examines the behaviors most likely to get in the way of successful women. It became the top-selling title in its field within a week of publication.

Sally brings a global perspective, having delivered leadership programs for clients around the world including Chevron, Google, IBM, BHP Billiton Melbourne, Mellon Bank, Microsoft, Morgan Stanley, The World Bank, The West Point Military Academy, Roschier LLP Helsinki, ING Amsterdam, HP Asia Pacific, The Distributed Education Network Oslo, and the Women’s Leadership Forum of Kuala Lumpur. She has consulted with the United Nations Development Program on building more inclusive country offices in Africa and Asia, led seminars at the Harvard Graduate School of Education and been visiting scholar at Northwestern University, U-Nordic Stockholm, and the Lauriston Institute AU. A contributing editor to Strategy+Business magazine and a member of the International Women’s Forum, Sally Helgesen lives in Chatham NY.

For more information, visit Sally’s website.

Contact Info for Sally Helgesen

Web address: SallyHelgesen.com

Travels From: New York, NY

Follow Sally:

Twitter  linkedin icon

Books by Sally Helgesen

  

Episode 185: Getting Grit – Interview with Caroline Miller, MAPP

Owner of Caroline Miller Coaching

Bill Ringle and Caroline Adams Miller discuss the different types of grit that business owners can adopt – good grit, faux grit, poor grit, and stupid grit. Getting the right grit makes all the difference!

Key points that you’ll learn from this interview:

  • The main components of grit
  • Why a handshake is integral in making a solid first impression
  • How Caroline became the first person to overcome bulimia and live to tell the story
  • Caroline’s habits that pertain to excellence
  • How your environment affects your behavior
  • How humility helped a business owner learn grit and become great in his role as a leader

Interview Insights

Click to Read the Show Notes

[2:28] How both Caroline’s Grandmother and the founding principle of the Norwood school in Maryland had an impact on her young professional life.

[3:45] Good handshakes show that you’re not afraid of being seen and heard.

[5:08] Caroline recounts how Uncle Platt set the world record for the high jump.

[6:02] [On overcoming bulimia and telling the story – “I had to begin unpacking how not just for myself, but for other people.”

[7:04] “You have to learn to integrate recovery into a life which is part and parcel of how people connect with other people.”

[8:49] “There’s no danger of relapse for me. I’m fully recovered.”

[9:33] “When we don’t talk about things that are part of our backstory, we connote shame.”

[10:07] “I created habits that pertain to excellence.”

[11:24] “The fastest way to change your behavior is to change your environment and the quality of the people around you.” 

[13:58] How humility plays a role in grit.

[16:32] The main components of grit as espoused by Angela Duckworth

[17:42] “I don’t think grit is a good quality unless it’s used in the process of pursuing good goals for the right reasons. “

[18:45] “There’s a kind of grit that’s really dangerous in the wrong person for the wrong reasons.”

[20:05] The story of Elizabeth Holmes and Theranos as an example of bad grit.

[22:03] “Bad grit repels people.”

[23:17] “The most meaningful goals are also the hardest goals.

[24:39] “We have a generation I feel that was brought up to dumb down standards of excellence.”

[25:58] How to hire for grit in companies.

[27:06] “It’s really important to ask people not just what they have overcome but who else have they helped to overcome.”

[28:16] Lightning Round

Expert Bio

Caroline is one of the world’s leading positive psychology experts on Goals & Grit ™. She’s spent more than 30 years helping individuals, leaders, and companies to cultivate grit, one of the top indicators of success. Caroline is the author of six books including Getting Grit (Sounds True 2017), Creating Your Best Life (Sterling 2009), Positively Caroline (Cogent 2013), and My Name is Caroline (Doubleday 1988). Live Happy Magazine named Creating Your Best Life one of the top 10 goal setting books ever published and Getting Grit one of the 10 books that would change your life in 2017. Caroline’s work has been featured in media around the world including BBC World News, The New York Times, The Washington Post, NBC, NPR, and CNN.
Angela Duckworth, the winner of the 2013 MacArthur Genius grant for her research on grit, said of Caroline: “I don’t know anybody who has thought more than [Caroline] about how to apply the scientific research on grit and achievement to our own lives!”
Caroline’s TEDx Talk “The Moments That Make Champions” explores the three things that we can choose to do differently to improve our chances of developing grit. Caroline has worked with clients around the world, including Morgan Stanley, Lululemon, The Wharton School/UPENN, RE/MAX, Booz Allen, Young Presidents’ Organization, Harvard Law School, and Swisse Wellness.
Caroline has a Masters of Applied Positive Psychology from the University of Pennsylvania and graduated magna cum laude from Harvard. She is a top-ranked Masters Swimmer in multiple events, has a black belt in Hapkido and has more than three decades of unbroken recovery from bulimia.

For more information, visit Caroline Miller’s website.

Contact Info for Caroline Miller

Web address: http://www.carolinemiller.com/

Travels from: Washington, DC

Phone: (214) 543-0844

Social Media links:

LinkedIn Facebook YouTube

Resources Mentioned by Caroline Miller:

 

The moments that make champions | Caroline Adams Miller | TEDxGramercy

Episode 183: The Road to Excellence: Featured Interview with David Mattson

President and CEO of the Sandler Organization

Bill Ringle and Dave Mattson discuss some of the crucial blind spots to building a successful business, as well as the 6 phases of the Excellence Process: Planning, Positions, People, Processes, Performetrics, Passion.
Key points that you’ll learn from this interview:
  • Growth is continuous, so training to succeed should also be continuous
  • You have to become comfortable talking about money to reach higher levels of success as a small business owner
  • Surprising how many companies fail to take advantage of creating an onboarding playbook for success and the many forms it can take
  • How a sales manager can successfully link an employee’s personal and corporate goals
  • The 6 P’s in the Excellence Process

Interview Insights

Click to Read the Show Notes

[2:14] How his grandfather inspired Dave to have a strong work ethic.

[3:55] “I came from a family of non-sales people.”

[5:26] The importance of putting your own personality into sales.

[5:39] How Dave started working with David Sandler.

[7:09] Characteristics of entrepreneurs who need outside help

[8:04] Why it’s essential for a team of sales people to use the same sales language.

[9:54] How to recognize when you have a blind spot and what to do about it.

[10:30] “Being an entrepreneur, it’s a lonely business.”

[11:10] “People will work harder for themselves than they will for you.”

[12:06] “In order to link the corporate goal to the personal goal, you should sit down and have a conversation that would look something like this.”

[14:09] “Do you know the top 2 or 3 goals for the people who work for you? If not, you have a blind spot.”

[15:21] “If you’re working on the business it’s really tough to work on the business.”

[15:45] How having best practices allows your employees to mimic success.

[17:06] “If someone’s stepping into that role, i want them to produce at the same level as the person who’s leaving that role.”

[17:17] The 6 “P’s” in the excellence process.

[18:19] “Where I want to be then affects where the company will be.”

[22:12] How to set up your company’s practices so that if the leader or a pivotal employee leaves, the company isn’t paralyzed.

[24:31] The Lightning Round

Expert Bio

David Mattson is the CEO and President of Sandler Training, an international training and consulting organization headquartered in North America. Since 1986, he has been a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning throughout the United States and Europe. A Wall Street Journal bestselling author, his new book is The Road To Excellence: 6 Leadership Strategies To Build a Bulletproof Business.

For more information, visit David Mattson’s website.

Contact Info for David Mattson

Web address: https://www.sandler.com/about/our-story/dave-mattson

Travels from: Owning Mills, MD (Baltimore area)

Phone: 410-653-1993

Contact:

LinkedIn Twitter

Resources Mentioned by David Mattson:

Redeem Your Sandler Class Crash Offer: 

Click here to redeem your complimentary sales class with the Sandler Corporation!

Just message a nearby Sandler Training Center and say “I listened to Dave and Bill on the My Quest for the Best podcast, and I want to crash a class!”

Thanks so much for this generous offer, Dave!

  

Episode 182: Total Health Mastery – Interview with Arnoux Goran

Founder of Total Health Mastery USA

Bill Ringle and Arnoux Goran discuss the high costs of emotional baggage that we and our staff carry and the freedom and better performance that await once we release those burdens.
Key points that you’ll learn from this interview:
  • How to tell if you’ve actually gotten rid of negative emotional programming
  • Why you should learn to see your business as a mirror
  • The 7 Steps to Reprogramming Yourself
  • The difference between beliefs and thoughts/emotions
  • How to figure out what emotions stand in your way of being successful
  • What it means to be present in your body

Interview Insights

Click to Read the Show Notes

[1:49] How Arnoux’s grandfather’s tendency towards helping inspired him as a youth, and his difficult upbringing gave him the life experience he needed to write his new book, The Answer.

[3:51] How to test if you’ve rid yourself of negative programming.

[5:16] “You don’t have to remember anything that happened to you to use the 7 steps to delete old programs, all you have to do is feel the emotion that you’re dealing with now.”

[6:01] “You’re not the old anger, old fear, old sadness, old guilt, old shame.”

[7:01] “We have to come from a different position to truly take the power and change our business.”

[9:13] “If we could release our anger, we would then see reality as it is.”

[9:44] “The seven steps is the basic manual for how to access programs on the computer and delete ones you don’t want.”

[9:50] The 7 Steps to Reprogramming Yourself

[11:03] Why it’s more difficult to eradicate a negative emotion that’s been around for decades.

[11:35] “The human mind is most susceptible to unconscious programming up until ages 8-13.”

[12:55] “Conscious beliefs are what you choose to believe, it’s what you choose to think about as reality or about life.”

[13:15] [Paraphrasing Dr. Judd] – “It’s not that you have too many thoughts, it’s that you think the same thoughts every day.”

[14:32] #upgradeyourpersonalplaylist

[16:36] How Arnoux helped unblock a client who just couldn’t finish writing a book.

[17:24] “Some of the unconscious programs we remove actually relate to many areas.”

[18:39] Why it’s impossible to simply ignore your unconscious thoughts.

[19:53] Questions to figure out what’s in your way of being successful.

[22:18] 3 ways to evaluate what emotions you’re experiencing.

[24:05] The importance of quieting the mind.

[25:36] Lightning Round

Expert Bio

Arnoux (are-know) Goran is the founder of Total Health Mastery USA and the inventor of The 5 Step Emotional Eraser: How to Cleanse the Body Without Cleansing Reactions and How to Overcome Addictions Without Willpower.

Arnoux’s difficult upbringing and an unforgettably traumatic experience led him to seek out ways to heal himself and to stop replaying the patterns of poverty, starvation, and depression from his childhood. After years of research, hard work, resilience, and prayers he finally “cracked the code” of the human mind and invented The 7 Steps to Reprogramming Yourself, designed to unlock the unconscious mind and remove old repeating negative thoughts and emotions.

He also designed the seminar series, Total Health Mastery which boasts over 20 courses. A few live events are offered each year. Arnoux has written over 20 books or mini-books which are only available in THMU. He has been a speaker on TV, Radio, at Fortune 500 companies and at major universities.

Arnoux earned his B.S. in Business Administration from the University of Washington and then took two years of pre-med courses at UW. He is a black belt in Martial Arts and became an instructor under the tutelage of Grandmaster Won Kuk Kim, son of Bok Man Kim, co-founder of Tae Kwon Do and author of Practical Tae Kwon Do. He went on to assist in opening several successful Martial Arts schools.

For more information, visit Arnoux Goran’s website.

Contact Info for Arnoux Goran

Web address: https://totalhealthmasteryusa.com/

Travels from: Santa Monica, CA

Phone: (858) 245-9926

Contact:

LinkedIn Facebook Twitter Pinterest

Resources Mentioned by Arnoux Goran:

Moses Durazo 

Episode 181: Guide to Winning Clients – Interview with David A. Fields

Founder of Ascendant Consulting

David Fields and Bill Ringle discuss proven methods to winning clients for consultants.

Key points that you’ll learn from this interview:

  • Tried and tested ways of getting more prospects
  • What it means to have “learning conversations”
  • The number one attribute of a right prospect
  • How to know it’s time to upgrade your network
  • The 5 marketing musts in consulting.
  • How to set a basic dashboard to measure outreach
  • A better way to ask for referrals
  • The significance of putting your client first

Interview Insights

Click to Read the Show Notes

[1:52] What David is excited about in his life and business right now.

[2:10] “One of the benefits of running a small business is that the practice serves you if you do it right.”

[3:28] How having a book in accessible spaces leads to an influx of inquiries.

[4:15] What it means to have a learning conversation

[5:21] “In order for me to remain a thought leader in consulting I have to talk to people and understand what they’re doing.”

[5:58] Why David is interested in how people have failed.

[6:51]”You have to be willing to admit you don’t know, and you need to have a genuine desire to learn.”

[7:44] “The obstacles are all internal.”

[8:54] Why if you’re targeting smaller company prospects, you need to make sure they have big issues.

[11:14] “The place to start is not by defining your target.”

[11:20] “The number one attribute of a right prospect is that you can reach them.”

[12:32] Why you need to reach the influencer and the decision maker and make A1 relationships.

[13:47] Trade associations and the 5 marketing musts in consulting.

[14:40] How David helped a small firm explode their business through trade associations.

[16:14] Why trade media is still relevant.

[17:18] Ways to measure the success of your outreach.”

[18:08] “There’s a difference between goals and behaviors.”

[20:10] “Most people absolutely suck at asking for referrals.”

[21:53] “People who are interesting are people who are doing things.”

[22:53] “Consulting is not about you.”

[24:29] How you interact with people everyday, how you respond, affects your business.

[25:49] “We are wired to think about ourselves.”

[25:59] Lightning Round

 

David Field’s Bio

David A. Fields works with boutique consulting firms and individual consultants across the globe that are eager to accelerate growth, increase profit and create lucrative, lifestyle-friendly practices. He has guided consultancies ranging from one-person startups to the consulting divisions of some of the world’s largest companies.

David still advises corporate clients too. After climbing the ranks to become a partner at a prestigious consulting firm in Connecticut, David co-founded Ascendant Consulting, where he has attracted clients such as Abbott Laboratories, Church & Dwight, FMC, Warner Home Video, and many others.

David’s books include Amazon’s highest-rated book on the business of consulting released in the past 20 years: The Irresistible Consultant’s Guide to Winning Clients.

He also leads the Ascendant Consortium, a unique, “general contractor” model in which David acts as both a client and consultant on the same project. The consortium now includes more than 150 consultants whose clients are a Who’s Who of the global business world. The Ascendant Consortium was a breakthrough for David professionally, and in this model high-dollar, high-margin projects are the norm.

David received his Bachelor’s and Master’s degrees from Carnegie Mellon. (Go plaid!) He is a hockey fanatic and eats egregious amounts of chocolate.

For more information, visit David Field’s website.

Contact Info for David Fields

Web address: http://davidafields.com

Travels from: Ridgefield, CT

Phone: (203) 438-7236

Contact:

LinkedIn YouTube Twitter

Resources Mentioned by David Fields:

   

How to Talk So Kids Will Listen & Listen So Kids Will Talk

Episode 180: Cadence – Featured Interview with Pete Williams

Entrepreneur Advisor and Marketer

Pete Williams talks with Bill Ringle about how to add repeatable, understandable 10% wins in your business growth based on Cadence: A Tale of Fast Business Growth.
Key points that you’ll learn from this interview:
  • Pete Williams’ “7 Levers” approach to business growth
  • How telling a story can make a dry business topic become infinitely more interesting.
  • Why it’s important to step back and ask “What really drives profit in a business?”
  • The reason why focusing on achieving 10% wins is more sustainable long term.
  • Pete’s trusted tools for split testing

Interview Insights

Click to Read the Show Notes

[1:53] Pete describes the impact business greats Richard Branson and Bill Gates had on his young entrepreneurial mind.

[3:55] What Pete’s early retail jobs taught him about running a business.

[5:36] “I’m a really big believer in stories.”

[7:30] Summary of the relationship of JJ the bike store owner and Charlie the mentor featured in Pete’s book Cadence.

[8:43] Why so many business owners deal with the “little feeling of overwhelm.”

[9:02] “Most people don’t realize the need for that skill set before it’s too late.”

[10:23] “What really drives profit in a business?”

[11:15] “You don’t have to double your leads or double your traffic to get a 2x profit. You can [instead] increase 7 areas by 10%”

[13:53] The impact of small wins.

[14:57] The 7 Levers approach to business growth.

[16:30] “All you need to do is increase each of those [levers] by 10%.”

[17:49] “There’s only 7 things that grow profit, and only 7 things you have to manage, and measure.”

[18:51] Tools you can buy to help manage and measure these levers.

[20:14] Why you shouldn’t overcomplicate managing these levers.

[20:37] “One of the reasons people think it’s scary is because they don’t want to look at the numbers in two months time and see minimal growth.”

[21:31] “Small wins are what you need.” 

[25:25] Why you should engage your whole team to work on increasing the levers together.

[26:41] Pete’s trusted split testing tools. 

29.51 You shouldn’t change tools that are working just because you’re bored with it.

[30:45] The Lightning Round!

Expert Bio

Pete Williams is an entrepreneur, advisor, and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modeling,” while Inc. describes him as, “a savvy marketing strategist.”

A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries—from telecommunications services to e-commerce.

Having been referred to as “Australia’s Richard Branson” in media publications, Pete first made a name for himself when, at age twenty-one, he sold Australia’s version of Yankee Stadium, the Melbourne Cricket Ground, for under $500—which you can read about in his first book, How to Turn Your Million-Dollar Idea Into a Reality (2007).

Pete’s companies include Infiniti Telecommunications, SimplyHeadsets.com.au, SpringCom Telecommunications, and Preneur Group (www.PreneurGroup.com), an advisory-consulting firm that guides business owners through the process of increasing profits, margins and other key indicators by using the 7 Levers approach to business growth.

For more information, visit Pete Williams’ https://cadencebook.com/.

Contact Info for Pete Williams

Web address: http://www.preneurgroup.com/

Travels from: St Kilda, Vic, Australia

Contact:

Facebook Twitter  

Resources Mentioned by Pete Williams:

Buy Pete’s Book, Get the AudioBook for Free! 

Richard Branson

Bill Gates

Episode 179: Back in Control – Interview with Dr. David Hanscom

Orthopedic Spine Surgeon at Swedish Medical Center, Co-director of the Swedish Neuroscience Specialists Prehab Program

Bill Ringle and David Hanscom discuss how to overcome the true underlying causes of workplace anxiety to get back in control.
Key points that you’ll learn from this interview:
  • Some of the challenges physicians face when dealing with the stress of the industry.
  • How Dr. David Hanscom overcame the symptoms of stress suppression by creating “play pathways”
  • Why it’s important to see challenges as opportunities rather than burdens to be avoided. 
  • The “Ring of Fire” strategy for overcoming anxiety
  • The significance of the mirror neuron effect

Interview Insights

Click to Read the Show Notes

[2:30] David recounts how his father, who was also a doctor, inspired him to grow up to become a physician.

[3:15] “Spine surgery has changed dramatically over the last 30 years.”

[4:03] Some of the challenges physicians face when dealing with the stress of the industry.

[5:00] “What happens when you suppress stress, your body chemistry is still adverse, and people get sick.”

[5:54] How David’s tendency to suppress stress led him from having no anxiety to having severe migraine headaches and panic attacks.

[7:09] David recounts the symptoms of stress repression.

[8:43] “Thoughts have the same effect on the brain as these physical threats do.”

[11:19] How to redirect your inner stressful thoughts to a more positive outlook.

[12:55] “There’s a positive link between sustained stress and auto-immune disorders.”

[14:00] “Anxiety is the pain. Whether it’s a physical threat or a mental threat, anxiety is the pain.”

[16:01] The Ring of Fire metaphor for dealing with stress and anxiety.

[16:55] How David learned to enjoy every aspect of his job – “Pain pathways are permanent, but so are play pathways.”

[19:15] “The bigger the adversity, the bigger the chance to practice the tools.”

[19:47] Why it’s important to see challenges as an opportunity rather than a burden.

[20:45] “If you’re not sleeping, this entire project is out the door, nothing works.”

[23:03] Why David insists his patients don’t complain about their pain.

[25:15] The mirror neuron effect.

[26:35] David describes his morning mindfulness routine.

Expert Bio

Dr. David Hanscom is a board-certified orthopedic surgeon specializing in the surgical correction of complex spine problems in the cervical, thoracic, and lumbar spine. He has expertise in adult and pediatric spinal deformities such as scoliosis and kyphosis. A significant part of his practice is devoted to performing surgery on patients who have had multiple prior spine surgeries.

His earned his medical degree from Loma Linda University in 1979. His residency training began with internal medicine in Spokane, WA from 1979-1981. He has been performing complex spinal surgery since 1986. Around 2001 he began to share his own stress management tools with his patients that were in pain but had no indications for surgery. He also had spent most of his career with rehabilitation physicians learning non-operative care. By 2006 a structured spine treatment protocol evolved called the DOC project (Direct your Own Care). His book, Back in Control: A Surgeon’s Roadmap Out of Chronic Pain is the basis of the structured spine care program.

He is the founder of the Puget Sound Spine Society, which was formed in 1987. It is a non-profit educational group, which provides a regional forum for physicians from multiple specialties to share ideas regarding optimum spine care.

For more information, visit David Hanscom’s website.

Contact Info for Dr. David Hanscom

Web address: http://www.backincontrol.com/

Travels from: Seattle, WA

Phone:(206) 890-1892

Contact:

LinkedIn Facebook Twitter YouTube

Resources Mentioned by Dr. David Hanscom:

The Ring of Fire 

Episode 178: The Efficiency Paradox – Interview with Edward Tenner

Scholar of the Smithsonian’s Lemelson Center for the Study of Invention and Innovation

Bill Ringle and Edward Tenner discuss the “Efficiency Paradox” and how it impacts business owners in practical ways.

Key points that you’ll learn from this interview:

  • The danger with relying too much on automated resume scans.
  • What to watch out for with the “tyranny of metrics” and how to counter it.
  • What false positives distort in medical tests and procedures.
  • How to recognize when efficiency has been pushed too far and what to do to protect your interests.

Interview Insights

Click to Read the Show Notes

[2:18] How Edwards elementary school librarians socialized him into the love of books and the love of reading.

[2:53] “I’m really an opinion writer and an interpreter.”

[3:28] “Once people understand the historical background they have more confidence in dealing with the present.”

[5:09] “You can think of this as a continuous R&D Laboratory.”

[5:49] “The point of the book is that too much focus on short-term efficiency can make us less efficient in the long run.”


[6:20] The art of inspired inefficiency

[8:21] “I think too much reliance on Amazon means it’s very easy for someone to get into a groove, to have lots of things recommended that are sort of like what they had before.”

[11:07] The importance of having a diversity of skills and mentalities in the workplace. 

[11:37] The concept of peripheral vision, and the importance of creating opportunities for resourceful people.

[13:13] “Sometimes if you’re focusing too much on the algorithm, you’re overlooking the opportunities for creative change.”

[16:23] How to be intentional when using search engines.

[17:12] “Find a well-established site and form a relationship with it.”

[19:19] “When you’re evaluating anything based on metrics, it really pays to see what kinds of compromise might have been taken.”

[20:49] “There are a lot of problems in the feedback of medical efficiency.”

[23:49] “The most important thing for me in medicine is to be sure that the style of the doctor that you’re working with is a style you are comfortable with.”

Expert Bio

Edward Tenner is a distinguished scholar of the Smithsonian’s Lemelson Center for the Study of Invention and Innovation and a visiting scholar in the Rutgers University Department of History. He was a visiting lecturer in the Humanities Council at Princeton and has held visiting research positions at the Institute for Advanced Study and the University of Pennsylvania.
His essays and reviews have appeared in The New York Times, The Washington Post, The Wall Street Journal, The Atlantic, Wilson Quarterly, and Forbes.com. He has given talks for many organizations, including Microsoft, AT&T, the National Summit on White Collar Crime, the Smithsonian Associates, and TED.
His book, Why Things Bite Back: Technology and the Revenge of Unintended Consequences, written in part with a Guggenheim Fellowship, has been translated into German, Japanese, Chinese, Italian, Portuguese, and Czech.

For more information, visit Edward Tenner’s website.

Contact Info for Edward Tenner

Web address: http://www.edwardtenner.com/ and you can contact Edward Tenner regarding a speaking engagement via Leigh Speakers.

Travels from: Plainsboro, NJ

Phone: (609) 273-0051

Contact:

LinkedIn Twitter

Resources Mentioned by Edward Tenner:

  

 

Chris Clearfield

Episode 177: Meltdown: Interview with Chris Clearfield

Founder of System Logic, Co-Author of Meltdown

Bill Ringle and Chris Clearfield discuss the remarkable simplicity that can avert catastrophic business disasters, applicable of organizations of all sizes.
Key points that you’ll learn from this interview:
  • Complexity is unavoidable, so here is how to think about it in order to manage it successfully.
  • Why it is important to consider how many things have to go RIGHT for your project to succeed.
  • The importance of developing a test and feedback cadence in your work.
  • The myth of the open door policy.
  • How a Toronto hospital cut down unnecessary (and costly) x-rays by changing their protocol

Interview Insights

Click to Read the Show Notes

[2:41] Chris tells about the time when a physics professor took the time to explain a difficult subject to him, and eventually took him under his wing, and the impact that had on his young mind.

[3:56] “When you’re doing science, you don’t always have the answer, and sometimes you get an answer that you don’t expect…the world is not a straightforward and linear place.”

[4:46] Chris describes his role working for James Street, and using computers to recognize how much things were worth.

[6:58] “Once I understood the trading and I understood the infrastructure and the regulatory stuff and the way everything came together, I switched to a role where I was looking at these bigger questions of risk.”

[9:00] How reading about aviation infrastructure, or lack thereof, in Asia allowed Chris to see the complexity inherent in the system.

[9:24] “Why do some organizations do a great job of making decisions in really complex environments and managing risk and others do not?”

[9:58] “Aviation has figured out how to manage some of these risks prospectively.”

[11:00] The genesis of starting his own firm.

[11:57] Chris recounts his interest in the BP oil spill. “I was really interested in understanding what happened, and as I dug in more and more…I became fascinated with how the accident happened.”

[12:37] “The greatest environmentalist in the last 50 years, might’ve been someone at BP who said, ‘No, this isn’t the right way to do this.’”

[13:53] The reason to buy down risk. “There are things happening in the world that [people] don’t quite understand that will affect their business.”

[15:18] The importance of preparing for the “knock-on” consequences.

[15:58] “It’s not about figuring out what hatch to close, it’s about developing a different perspective and saying: ‘Oh, these things might interact in a way that causes a big problem.’”

[16:24] “We wear a seatbelt not because we know the exact kind of accident we’re going to get into, we wear a seatbelt because we want to protect ourselves regardless of the accident.”

[17:34] On the post-disaster case study. “I think what that training did was give them the confidence they needed so that they were able to, the next time these things came up, not only deal with it in real time but see the precursors.”

[19:12] “In this day and age, there is so much more interconnectedness and complexity.”

[20:02] How the Meltdown Quiz can you help you think better about your existing systems. “How many things in this project have to go right for this project to succeed?”

[22:28] “We need to add structure to our thinking…we do a lot of work with leaders to help them develop a process to add that structure to their thinking.”

[23:05] How to avoid falling into the trap of making the situation more complex than it needs to be.”

[26:10] What it means to, as Cal Newport named it, “do deep work.”

[27:16] How Chris tracks his deep work hours.

[27:53] “I realized that my morning routine with my five-year-old son looked a lot like a crisis.”

[30:44] Why you should start your meetings a little bit differently.”

[33:18] How doctors in Toronto figured out that asking patients a handful of questions could quickly determine whether or not the patient needed an x-ray.

[35:00] “An open door policy is not enough.”

[37:25] Chris’s three big takeaways.

Expert Bio

Before starting System Logic, Chris worked as a derivatives trader at a prestigious proprietary trading firm focused on understanding and hedging risk. After years as a trader in New York, Tokyo, and Hong Kong, his role matured from trading to analyzing the financial and regulatory risks inherent in the business of technologically complex high-speed trading to devising policies that mitigate those risks.

He co-authoredMeltdown: Why Our Systems Fail and What We Can Do About It with András Tilcsik, a Toronto business-school professor, to tell us how and why.

He graduated from Harvard College, where he studied physics and biology and is a licensed commercial pilot. He now lives and works in Seattle, WA with his family.

For more information, visit the Rethink Risk website.

Contact Info for Chris Clearfield

Web address: https://www.rethinkrisk.net/

Travels from: Seattle, WA

Phone: 646-543-4250

Contact:

LinkedIn 

Resources Mentioned by Chris Clearfield:

Meltdown Deep Work

Take the Meltdown Quiz! 

Featured Interview with Cal Newport 

 

Episode 176: A Life Worth Living – Interview with Carla Feagan

Author of A Life Worth Living

Bill Ringle and Carla Feagan discuss going beyond your comfort zone to create a life worth living and a business worth leading.

Key points that you’ll learn from this interview:

  • Carla’s best advice: open yourself up to opportunities
  • Contrasting the conditions in Cambodia and Vietnam with day-to-day troubles in US-based businesses
  • What one client did who was not feeling worthy of financial success

Interview Insights

Click to Read the Show Notes

  [3:14] “I knew nothing about the business or the industry, I just jumped in and did it.”

[4:03] How Carla’s decision to eliminate her need to constantly save money she freed her self up to have more adventures and new experiences.

[6:04] How Carla’s close friend encouraged her to write the book. – “You need to allow people to see that they’re not the only ones who have gone through traumatic circumstances in their life.”

[7:20] On Writing the Book – “It was a truly cathartic experience because it allowed me to piece my life together.”

[8:45] Why Carla would change nothing about her tumultuous past in light of her brilliant present.

[9:40] “When I came back [from my trip] I didn’t want to jump back into the old world of making money just to be making money, I wanted to do something that I was passionate about. And I realized that would be something that would give back to people.”

[11:31] How Carla’s traumatic childhood gave her a negative sense about herself that she had to overcome as an adult, especially concerning her relationships.”

[13:05] Carla’s tips for overcoming subconscious self-sabotage.

[15:10] How Carla was able to help a client see a 20% increase in his business after a 2.5 month coaching investment with her.

[17:10] The question business owners should ask – “Is there something from the past stopping me from getting to my next step?”

[17:48] How Carla’s experiences in Vietnam, Cambodia, and Eastern Africa reshaped her worldview.

[20:56] “It was the internal strength of the people that really resonated with me.”

[22:06] “By being able to take yourself out and actually visiting and seeing those places and feeling the energies around there, it really does make a difference.”

[23:45] “Most people find passion by being able to help others.”

[25:23] “Look for ways you can give back, even to the community you’re in.”

[26:13] Carla’s tips for staying on track and productive. – “I decide what my day is going to be like.”

Expert Bio

Carla Feagan was born in Changi, Singapore on a British RAF Base. After Singapore, her family moved to England and then to Canada when she was 7. Carla has lived all over Western and Central Canada including ten years in the North West Territories. She holds an honors degree in Computer Systems Technology and has been a speaker at Microsoft World Wide Partner Conferences. She has been acting CFO of a hospital and an airline and owned her own businesses. Carla also has over 20 years of research in order to set herself free from her past. In 2015, she left her job to experience her own EAT, PRAY, LOVE journey to 21 countries for a year. Carla currently lives and works remotely from Playa del Carmen, MX, understanding the true value in creating the life you want.

 

For more information, visit Carla Feagan’s website.

Contact Info for Carla Feagan

Web address: http://www.carlafeagan.com

Travels from: Carmen, Mexico

Phone:(707) 969-7972

Contact:

 Facebook Twitter

Resources Mentioned by Carla Feagan:

Episode 175: Life’s One Law – Interview with Dr. Phillip Agrios

Author of Life’s One Law

Dr. Phillip Agrios and Bill Ringle discuss a novel 6-step problem solving blueprint that guides business owners away from past troublesome decisions and tendencies and towards better closing rates, healthier management communications, and stronger business relationships.

Key points that you’ll learn from this interview:

Click here to take the What’s Your Sabotaging Trait and Its Antidote Quiz! 

  • A turning point from being at a low with great physical distress (carpel tunnel syndrome for a chiropractor), financially, maritally, and discovering a method to understanding and reversing those conditions.
  • How this method helped a lawyer who was unaware of his need for systems before he could grow his practice further
  • How the first draft of this book was written in 2 weeks
  • How it is a curable symptom to stay stuck in a particular “season” without guidance to transcend it.

Life's One Law

Interview Insights

Click to Read the Show Notes

4:20 What it is to have a sabotaging trait, and to find its antidote. –  “It’s there to really help us to get to the next level.”

[6:49] The steps which led Dr. Phillip discover the 6 step blueprint.

[8:30] “The steps are cyclical, you can start anywhere.”

[9:00] Dr. Phillip explains the the six seasons and what each of them mean – Summer, Harvest, Autumn, Winter, Relinquish, and Spring.

[11:14] How Dr. Phillip helped a salesman who had a tendency to give too much information away.

14:10 Dr. Phillip recounts the case of a scatterbrained client  – “Once he started going through a system, he became less overwhelmed.”

[14:38] [The reason why some people don’t become successful] – “It’s more painful for them to become successful than to stay where they’re at.”

[17:17] Dr. Philip describes the process of writing the book, and how the first draft only took two weeks.

[18:47] [Case study of a single mom-trepreneur] “What she was doing in her personal life, she should be doing in her business, and what she was doing in her business, she should be doing in her personal life.”

[20:18] “You don’t have to wait for the world Autumn to do Autumn things, it’s within yourself that these things are happening.”

[21:53] How Dr. Phillip wrote a book in two weeks, and how he implemented his antidote to make it work – “I made sure that I had planned out that this is what I’m going to do per so many hours.”

[23:54] “Don’t get upset with yourself, the sabotaging trait is there to help you.”

Expert Bio

Dr. Philip Agrios has transformed the trials and hardships of his own life experiences into a positive vision and important roadmap for the rest of us. After over two decades and thousands of patients, his discovery of Nature’s Blueprint contained within Life’s One Law uncovers our sabotaging trait and the antidote to switch it off for more productivity in business and more freedom in our life.

He now works with business owners, executives and sales professionals worldwide to help them to get out of their way and achieve their dreams.

For more information, visit Dr. Phillip Agrios ‘s website.

Contact Info for Dr. Phillip Agrios

Web address: www.dragrios.com

Travels from: Jackson, NJ

Phone: (732) 598-9917

Contact:

LinkedIn Facebook Twitter

Resources Mentioned by Dr. Phillip Agrios:

Episode 174: 99 Wows of Creativity – Featured Interview with Randi Brill

Chief Creative Officer for QuaraCORE

Randi Brill and Bill Ringle discuss the practical aspects of creative design for small business owners.

 

Key points that you’ll learn from this interview:
  • How Randi’s mother nurtured a creative, empowered mindset for her children
  • The question that every manager should ask to gain more clarity: “What problem are we really trying to solve?”
  • A behind the scenes peek at what happens at a “creativity lab” for businesses
  • What makes creativity intimidating and what you can do about it so that you’re tapping your people’s creativity
  • How trade show managers benefit from JIT design that builds upon their work

Interview Insights

Click to Read the Show Notes

[2:17] The two mantras that Randi’s mom held when Randi was young.

[2:44] “What gets positive reinforcement is what you pursue.”

[4:30] Randi describes all the early creative jobs she held that fostered her young entrepreneurial spirit.

[6:03] “Creativity for business and entrepreneurs is different than art for art’s sake and fine artistry, and it’s very much driven to solve business strategy and problems.”

[7:05] “Design, when it’s done well, enhances whatever the content and message needs to be. When design is not done well, it’s decorating.”

[8:20] “I’m a mapmaker, I draw pictures.”

[10:15] “It’s so hard when you are in your business to look at your business.”

[11:07] Why a designer or design team is uniquely positioned to assist a company in solving their content strategy issues.

[15:11] Why everyone at Randi’s creative lab wears a coat and goggles.

[16:54] Randi’s design team’s first step when working with new clients is determining their underlying set of priorities.

[18:40] “A lot of people look for answers. The best way to get to the answers is to have the right questions.”

[21:08] Randi explains why each of her company’s “labs” last for two days.

[21:40] “People always make a better decision when they’re given viable choices from which to make that decision.”

[22:15] “Creativity isn’t something that a lot of people are comfortable with.

[23:46] The importance of complete client confidentiality.

[25:06] Randi tells about an unconventional creativity lab that led somewhere different than the client was expecting.

[27:43] “I’m not coming in as the outside bad cop, I’m coming in with very clear glasses to look at what’s been done, to understand why suddenly no one’s happy.”

[29:09] “No one should be reading a powerpoint.”

[30:56] “There are lots of ways to be right.”

[36:09] “It’s about trusting that you’re hiring people who are there to complement your strengths.”

[39:05] “I’m up until 2AM most days making my own luck.”

Expert Bio

At 14, Randi Brill announced she was going to be in charge of something—and she has been in charge of many creative “somethings” ever since.

In 1982, armed with only her recent BFA in Graphic Design from Carnegie Mellon University, $57 and a fierce drive to succeed, Randi launched her first company, Quarasan—and she’s launched many successful companies since. Randi grew this design sole proprietorship into a multi-million dollar educational design and development firm, serving the nation’s largest educational publishers.

In 2014, Randi transitioned Quarasan into QuaraCORE, her thriving design agency in Chicago. QuaraCORE focuses on the CORE creative offerings that Randi and her team are known for—and adore. Randi defines herself as a “simultaneous entrepreneur.” Rarely content with a linear progression of companies, Randi can often be found at the helm of at least two businesses at once.

In July 2017, Randi released her first book, 99 CREATIVE WOWs: Words of Wisdom for Business in both softcover and e-book forms to capture and share her business expertise and creative strategies under her own Randiland Press imprint. She’s currently creating 99 companion podcasts to underscore the strategy and application of each WOW. In November 2017, the 99 Creative WOWs for Business Podcast episodes are slated to start releasing on i-Tunes, Stitcher, and Google Play.

In her roles as Chief Creative Officer for QuaraCORE, Randi “lives” her WOWs each day. She uses these compelling life lessons and sound business principles to energize and jumpstart her clients’ creative visions in QuaraCORE’s vibrant problem-solving “Creativity Lab.” As the Creativity Lab Guru, Randi dons her lab coat and goggles to dream up creative solutions for robust and complex business challenges with clients across a range of industries. A vital part of all her work with clients, Randi also uses her 99 WOWs to inspire both seasoned staff and new interns and to personally support family and friends. In all cases, Randi applies both her creativity and her wisdom to “create great new results that help others soar to success.”

In 2012, Randi founded Teacher Peach, LLC, a snappy e-commerce retailer with one focus—recognizing and rewarding teachers and students with amazing teacher gifts and motivating classroom materials. As the company’s Chief Peach, she essentially built this company from the ground up and personally designed its products—on her own dime (if only it were just a dime!). She was determined to learn the ropes of e-commerce and nonprofit givebacks first-hand. What began as an entrepreneurial learning experience has grown into a highly successful e-commerce company, selling over 250 products exclusively on Amazon, with multiple top sellers on that competitive marketplace. In addition, Teacher Peach gives back! 10% of the profits from every sale go into its Teacher Peach Seeds Fund to support a range of charitable initiatives focused on confident and creative kids.

Randi’s also an avid and entertaining speaker, podcast host, author and blogger—the latter activities occurring most often from 1 to 3 am in the morning when she’s still wide awake and working—to create her own luck. Stay tuned; Randi’s just warming up.

For more information, visit Randi Brill’s website.

Contact Info for Randi Brill

Web address: https://www.quaracore.com/

Travels from: Chicago, IL

Phone: 312-981-2540

Contact:

LinkedIn

Resources Mentioned by Randi Brill:

Episode 173: How to Hire A Players: Featured Interview with Eric Herrenkohl

President of Herrenkohl Consulting

Eric Herrenkohl talks with Bill Ringle about how to hire A-Players for Small Business Leaders.

Key points that you’ll learn from this interview:

  • The fatal flaw of treating hiring as a transactional process
  • Understanding that outstanding performers often need to be managed and supported differently than others
  • Recruiting is a critical leadership skill
  • The magic of involvement leading to buy-in
  • The precaution that C-players may be able to sell themselves better than A-players
  • The best questions to ask to discover the real responsibilities that a candidate undertook
  • How to coach your team to find the best fit for the role without worrying about offending candidates (you’re actually doing them a service, too!)
  • Even very good businesspeople have blind spots that can limit their effectiveness (in hiring as well as in performing)

Interview Insights

Click to Read the Show Notes

[3:04] Eric discusses what it was like meeting Bob Perkins at YoungLife.

[3:19] “Great leaders lead other leaders.”

[4:01] “If you want to hire and keep great people then you’re going to have to be prepared to invest in a few and have that team be the core that impacts the many.”

[6:08] Why “A Players” can sometimes be difficult.

[7:48] “I think there’s a difference between disagreeable [people] and people who are behaving poorly because they’re not getting the attention, and not getting treated the way that they need.”

[9:25] Why leaders should always have a Plan B when it comes to dealing with toxic A Players.

[12:02] “You’ve got to get your whole team involved in recruiting.”

[14:25] What it means to have an A Player scorecard, and what the process means for team buy-in of new recruits.

[14:51] How asking questions can create a whole new level of employee engagement.

[16:23] “We get better at things that we practice.”

[18:03] Tested tips and tricks for putting interviewees at ease before and during an interview.

[18:08] “The most important interview question is the follow-up question.”

[20:54] “What you’re doing as an interviewer is working to ensure a good mutual fit: good for the company, and good for the person.”

[22:45] “There are not that many great leaders out there, so if you invest in your own ability as a leader, if you get better as a leader, then you’ll attract other leaders.”

[23:25] “I’m committed to finding and hiring the best people that I can.”

[23:57] What inspired Eric to write the book How to Hire A-Players.

[26:54] “Over the last 6 months the talent markets have gotten hotter, making it harder to find and hire the best.”

[27:35] What Eric does to stay productive and on track. 

Expert Bio

Eric Herrenkohl is the President of Herrenkohl Consulting, a consulting and retained executive search firm that he founded in 2002. He works as an advisor to CEOs on building superior leadership teams.

Eric is the author of the upcoming book Crowbar: Pry away top talent, surround yourself with the right leaders, and create the team your customers demand.

His previous book How to Hire A-Players is an Amazon bestseller published by Wiley that is described as one of the top 10 recruiting books of all time by Recruiter.com.

Business Week, Fox News, NBC News, the Toronto Globe and Mail, the Philadelphia Business Journal, the Philadelphia Inquirer, Inc.com, Careerbuilder.com, MSNBC.com, Monster.com, and the LinkedIn Talent Blog have all featured his work.

Eric holds a master’s degree from Covenant Seminary in St. Louis and an undergraduate degree in economics and history from the University of Michigan, Ann Arbor. He and his wife and four children live in the Philadelphia area.

For more information, visit Eric Herrenkohl’s website.

Contact Info for Eric Herrenkohl

Web address: http://www.herrenkohl.com/

Travels from: Wynnewood, PA

Phone: (610) 742-8196

Connect on Social Media

LinkedIn Facebook Twitter YouTube

Resources Mentioned by Eric Herrenkohl:

Bob Perkins – WRTI

Dr. Ron Stotts

Episode 170: Overscheduled by Success – Featured Interview with Dr. Ron Stotts

Author of Overscheduled by Success

Dr. Ron Stotts talks with Bill Ringle on My Quest for the Best about how very successful leaders recognize the Hero’s Journey and make internal adjustments to create outstanding external results.

Key points that you’ll learn from this interview:

  • How Ron started his inner journey after leaving the Marines and seeking to make sense of the dozens of basic training buddies who never returned from Vietnam
  • An explanation of why it is so important to leave your comfort zone in order to grow as a person, and how staying stuck in your comfort zone limits your ability to make effective decisions for your business and your team
  • What your “big mind” is and how to find it.
  • Overcoming old limitations
  • Ron’s morning routine that helps him stay present with his celebrity clients

Interview Insights

Click to Read the Show Notes

[2:32] How Ron went from being a Marine to following his inward journey. “I found I had to let go of all my training to be an all American boy was taking me.”

[4:47] Details of Joseph Campbell’s “Hero’s Journey,” on leaving the comfort zone.

[5:37] “I realized that comfort zone wasn’t comfortable for me any longer.”

[6:08] “The hero’s journey is about taking your life up to the next level.”

[6:59] How childhood experience affects the way humans act as adults, especially in regards to their choices and relationships.

[7:36] Why people should “quit chasing the symptoms.” Symptoms are indicators of an opportunity to grow.

[9:58] How Ron helped a client overcome his communication problems, specifically those surrounding how he communicated anger.

[14:35] “Change begins to happen almost immediately.”

[17:05] “We are nothing but energy. That’s physics, not metaphysics.”

[18:07] Why lobsters, and humans, need to take the time to “shed their shell.”

[19:24] Ron describes the Big Mind. – “The quieter my mind got, the more depth I had in my life.”

[22:34] How Ron used Big Mind to create a $1M Japanese Garden.

[24:01] “Most people think in terms of working harder. I think in terms of accessing different parts of who we are.”

[26:30] “Money is not the answer.”

[27:19] The source of why people so often sabotage their life, and why when you come up against roadblocks, it’s not necessarily a bad thing.

[30:08] Some changes needed aren’t big changes, but small changes, that will make all the difference.

[31:11] Ron’s morning routine for staying centered throughout his day.

Expert Bio

Dr. Ron Stotts was trained by some of the best in his field, with early mentors like Joseph Campbell, Buckminster Fuller, and other leaders of spiritual and personal growth. His service has evolved into working with those committed to their path and the influential leaders who have guided them along their way. While there are many who can help treat the symptoms of humanity’s deepest challenges, Ron’s unique work not only takes his clients to the deepest source of their challenges but guides them into transforming those challenges into great opportunities.

Ron lives in Santa Barbara, CA with his wife, Carol.

For more information, visit Dr. Ron Stott’s Website.

Contact Info for Dr. Ron Stotts

Web address: www.ronstotts.com

Travels from: Santa Barbara, CA

Phone:(805) 845-3881

Contact:

  

Resources Mentioned by Dr. Ron Stotts

Joseph Campbell's Hero's Journey

 

 

Episode 169: The One Percent Edge – Interview with Susan Solovic

Entrepreneur and New York Times Bestselling Author

Susan Solovic and Bill Ringle discussed how business leaders can find and exploit the one percent edge to stay relevant to their markets and outpace the competition on My Quest for the Best.

Key points that you’ll learn from this interview:

  • How early jobs in the family funeral home and waitressing motivated her to seek new opportunities and environments.
  • Secrets to effective business networking that you can use to stand out, get noticed, and gain business.
  • A way to gauge progress in building your brand online.
  • An example of the importance in cutting the dead weight in your organization.
  • The importance of a “no sacred cows” principle in your leadership.
  • Why the National Court Reporters Association is one of Susan’s favorite examples of re-envisioning your organization’s mission in the face of technology trends.

Interview Insights

Click to Read the Show Notes

[2:10] How a negative experience working at a steakhouse encouraged Susan to think about making money differently.

[3:51] Susan recounts how her mom’s entrepreneurial drive inspired her to become one too.

[4:37] “If you have the guts to go out and do it on your own, go out and do it on your own.”

[5:15] [On having the courage to leave the corporate world] – “You take the step and say I’m going to give this a try, and if it doesn’t work out, it doesn’t work out.”

[5:55] The benefits of knowing your core competencies.

[7:15] The steps Susan took to deal with the challenge of an assumed learning disability in middle school.

[8:04] “Believe in yourself, know what you can do. No one should label you.”

[9:06] How a lack of knowledge about how to run an internet company didn’t stop Susan from buying SBTV.com. The company would become one of the Hot Tech 100 companies of the year.

[10:28] “The biggest thing that we did to build the business was getting collaboration.”

[11:28] [On Networking] – “It’s not about selling, it’s about building that trust and rapport.”

[13:29] Marketing used to be the message going out to consumers, and now it’s a two way street.

[15:05] “We have so much access to data.”

[16:40] Susan explains the significance of being authentic and connecting with your followers online.

[17:22] How collaboration with other websites can bring more traffic to your website.

[19:08] [The One Percent Edge] – “It’s about looking at your business on a regular basis…and about continuing to evolve on a regular basis.”

[20:30] “You can”t be on the status quo, you’ve got to be on the status grow.”

[20:49] The dangers of being married to our business operations.

[22:40] “If you’re not willing to open up, I can’t help you.”

[24:05] Susan describes the process of writing the book.

[25:56] The trend of people wanting to talk about what’s happening, and being more accessible to having new conversations.

Expert Bio

Susan Solovic is an award winning entrepreneur, New York Times bestselling author, media personality, keynote speaker and attorney. Her new book is The One Percent Edge: Small Changes That Guarantee Relevance and Build Sustainable Success. Solovic is also the host of The One Percent Edge podcast.

For more information, visit Susan Solovic’s Website.

Contact Info for Susan Solovic

Web address: http://www.susansolovic.com/ 

Travels from: Jupiter, FL

Phone: (631) 539-4558

Contact:

  

Resources Mentioned by Susan Solovic:

 

 

 

Episode 168: The Map Will Appear When the Car is in Motion – Featured Interview with Clay Scroggins

Author, Pastor of North Point Community Church

Clay Scroggins talks with Bill Ringle on My Quest for the Best about the principles and pitfalls of how to lead when you’re not in charge.

Key points that you’ll learn from this interview:

  • The risk of leading by authority or title, even when you’re the CEO, manager, coach, or parent
  • How Clay defines influence and its relationship to leadership
  • The 4 behaviors that allow anyone to lead without authority.
  • The one characteristic to develop to help others see you as a leader.
  • How to become less defensive and more open to feedback.
  • The importance of uncovering someone’s true motivation because we’re not all motivated by the same incentives
  • The relevance of the GPS message that “the map will appear when the car is in motion.”
  • When you can have time to pursue your most important objectives, without interruptions from the phone, staff, or outsiders.

Interview Insights

Click to Read the Show Notes

[2:28] Clay explains why leadership and authority don’t always go hand in hand.

[3:32] How an internship at the Georgia State House crafted Clay’s young understanding of leadership and decision making.

[4:43] “When you believe that you have to be in charge in order to lead, that even when you are in charge and you try to leverage that authority to try to get people to move, it will work in the short term, but it does not work long term.”

[5:09] The essence of leadership is influence. – “[Leadership is the ability to inspire people to move in order to accomplish something that they may not even realize that they want to accomplish.”

[5:52] “Because leadership is influence, some people are born with more instinctual traits that give them influence.”

[6:30] “What are my behaviors today that are gaining me influence? And what am I doing that’s costing influence?”

[8:15] First of the four big behaviors to cultivate more influence.

[8:41] “The easiest way to lead yourself is to ask others exactly where you are…You can’t get to where you wanna be unless you know exactly where you are.”

[12:21] “There are things about yourself that everyone else knows, and that you probably know, but you have no clue that they are as aware as they actually are.”

[14:20] Why influence is a commodity.

[15:03] “Solicited feedback is always easier than unsolicited feedback.”

[19:02] “What we have to [ask] as leaders, as managers, whether we’re in charge or not…is what is the incentive that’s causing them to work, what is motivating them?”

[20:44] How to motivate people who are happy in their current position.

22:52  The big behaviors that cultivate influence.

[23:52] “Every one of us has to bring value to what we’re working on.”

[24:26] “The most dangerous enemy to not being in charge is passivity.”

[26:48] How Clay rewards leadership behavior.

[28:15] Why our greatest fear of taking leadership actions is fear of doing it wrong. – “The map will appear when the car is in motion.”

[29:32] “A part of our role when we’re not in charge is to manage the anxiety of our boss.”

[31:12] “Nothing so conclusively proves your ability to lead others as what you do on a day to day basis to lead yourself.”

[32:13] Clay describes the steps he took in order to not only start, but finish the book.

[33:11] Clay’s tips and tricks for staying productive and on task.

Expert Bio

Clay Scroggins is the lead pastor of North Point Community Church, providing visionary and directional leadership for all of the Alpharetta, Georgia church staff and congregation. As the original and largest campus of North Point Ministries, ranked numerous times by Outreach Magazine as the Largest Church in America, NPCC averages over 12,000 people in attendance. Working for Andy Stanley, Clay has worked his way through many organizational levels of North Point Ministries and knows all too well the difficulties of leading with influence and not authority. Clay holds a degree in Industrial Engineering from Georgia Tech as well as a Master’s degree and Doctorate with an emphasis in Online Church from Dallas Theological Seminary. He lives in Forsyth County, Georgia, with his wife, Jenny, and their five children.

For more information, visit Clay Scroggins’s Website.

Contact Info for Clay Scroggins

Web address: https://clayscroggins.com/

Travels from: Alpharetta, GA

Phone: (404) 751-7117

Contact:

LinkedIn  

Resources Mentioned by Clay Scroggins:

 

Episode 166: The Everyday Joy of ‘I Get To’ – Featured Interview with Ted Larkins

Owner of The Get To Principle, LLC

Ted Larkins talks with Bill Ringle on My Quest for the Best about how to adopt a “get to” mindset and become more peaceful, productive, and satisfied in your everyday life.
Key points that you’ll learn from this interview:
  • The significance of the Dalai Lama’s advice that the purpose of life is to find happiness.
  • What happens when you start thinking in terms of “I get to” instead of “I have to.”
  • What an Indian man who lived in a 10 x 10 home with his wife and four children taught Ted about happiness.
  • What happened when a successful Tampa real estate agent started applying the “Get To” principles.
  • What matters to celebrities like Jon Bon Jovi when it comes to happiness.
  • Ted’s 15 minute daily morning practice that strengthens his mindset and creates a blueprint for success.

 

Interview Insights

Click to Read the Show Notes

[1:49] How Ted’s parents passed onto him the ethic of “getting out and doing things.”

[2:58] [Paraphrasing the Dalai Lama] – “The purpose of life, I believe, is to find happiness.”

[3:28] “When you make the choice to be happy, it’s really powerful.”

[4:25] The benefits of smiling more often.

[5:30] The “30 second rule” of changing your mindset.

[5:49] [The Get To Mantra] – “You say, ‘I get to do this,’ you smile, and then you do what you’re going to do.’”

[7:08] The essential difference in mindset between “I have to” and “I get to.”

[10:15] Why the kind of happiness Ted refers to isn’t a “Polyanna” kind of happiness.

[13:08] How Ted’s experiences traveling through India helped him shape his worldview.

[14:59] “When I’m deliberate about saying ‘I get to do this,’ the more in control I am of my life.”

[15:49] “We all have our level of frustration and things like that, but we do have the choice.”

[17:28] Ted recounts his work with Bon Jovi, and what it was like to get through the trust barrier.

[18:49] “We’re born and then we die, and in between we get to do this thing called life.”

[20:09] The point of the mindful movement.

[21:43] [Ted describes his 3 month executive coaching process.] – “It helps take people from this mundane [mindset] or just going through the motions and brings them up to really experiencing life.”

[22:30] Case study of a Florida business man who just wasn’t getting the most out of life.

[23:45] [On writing Get To Be Happy] – “I had the best time.”

[25:24] “I learned that just being focused and dedicated to something for 30 minutes a day, you can get a lot done.”

[28:15] Ted’s daily exercise for staying happy and productive.

Expert Bio

Ted Larkins is an author, speaker, accomplished business executive and coach on happiness. Through his book and keynote talks, he shares the powerful Get To Principle, the ability to say “I Get To” as opposed to “I have to”. Ted also co-developed a leading entertainment licensing company in Tokyo, representing major movie studios that included Paramount Pictures, Sony Pictures, and 20th Century Fox. He’s worked on projects with Jon Bon Jovi, Jack Nicklaus, Mariah Carey, and many other artists. He is former Senior Vice President of the North American division of CPLG, one of the world’s leading entertainment, sport and brand licensing agencies. He is on the board of directors of the Licensing Industry Merchandise Association (LIMA), co-chairing the charity committee and sitting on the executive committee. He is a guest lecturer for the UCLAx Entertainment Studies and Performing Arts program.
Over a year and a half period, during his daily 4 hour train commute to work in Hollywood, he wrote the book, “Get To Be Happy: Stories and Secrets On Loving the Sh*t Out of Life. Ted lives with his wife of 22 years and their two children in Southern California.

For more information, visit Ted Larkins’ Website

Contact Info for Ted Larkins

Web address: http://www.tedlarkins.com

Travels from: Costa Meza, CA

Phone: (818) 261-8262

Contact:

LinkedIn  Twitter 

Resources Mentioned by Ted Larkins:

 

Episode 165: Lessons Learned after hosting over 410 TEDx Talk Speakers – Featured Interview with Ajit George

TEDx Wilmington organizer and Certified Dream Builder™

Ajit Mathew George talks with Bill Ringle on My Quest for the Best about his experience with running TEDx Wilmington and how the 410+ TEDx presentations have shaped and improved his life.
Ajit George

Key points that you’ll learn from this interview:

  • How his family of engineers and doctors served as “reverse inspiration” on his entrepreneurial career path
  • The story behind becoming the TEDx Wilmington founder in 2011, which now has showcased over 627 speakers and received over 6 million YouTube views.
  • Keys to delivering a great talk in 12-18 minutes (hint: requires 50 hours of rehearsal!)
  • Background stories on two standout TEDx presentations: Actor Yvonne Orjii on why she has decided to stay a virgin, a direct contradiction to her choice in screen roles; and Yolanda Schlabach, whose 2016 talk raised the awareness of sexual trafficking along Route 95 between Washington DC and New York to the attention of the Governor of Delaware for legislative action.
  • How Ajit’s experience as a TEDx host has made him a better listener for his life coaching clients.
  • The legacy project of creating a hydroponic garden center run by former prison inmates to provide organic produce to restaurants within 200 miles of Wilmington.

Interview Insights

Click to Read the Show Notes

[1:51] Ajit tells about growing up in a family where all his cousins were either engineers or doctors and how it made him want to do the opposite. “I wanted to not take a safe route.”

[2:50] Ajit recounts the four years he spent in India as a youth working in a children’s league, and how a key leader in the league helped develop his organizational skills.

[4:08] “It’s ok to fail…and recovering from failure is almost as important as failing.”

[5:33] How Ajit became involved with TED and TEDx

[7:00] Ajit gives tips on how to put together a TEDx talk.

[7:07] “People feel the need to put everything they know into a talk, which is a huge mistake.”

[7:31] “What is that one idea worth spreading?”

[9:15] [How to resist the urge to condense multiple ideas] – “Write down every idea [you] want to share in a TEDx talk, it doesn’t matter whether it’s one talk or multiple talks. Once [you] write it down on a sheet of paper, I then say, ‘What is the one idea of all those ideas on the sheet of paper you want to share with the world if you never got an opportunity to do a second TEDx talk?’”

[10:09] “[TEDx Wilmington] no longer let anyone come without a lot of rehearsal…It’s a very conscious, determined process that we have.”

[11:14] [Ajit explains why TEDx talks don’t allow notes] – “A good TEDx talk takes at least 50 hours of rehearsal.”

[13:26] Ajit describes the organizational challenges of running TEDx.

[15:02] What makes a fascinating TED talk.

[17:12] “Often what we try to do is give a global platform to people who have great messages, but who are not getting them across.”

[19:05] What it means to be a good life coach.

[19:15] “You can only show them how to walk and give them the directions.”

[20:33] “It’s much harder to get people to gracefully surrender something that they passionately believe in.” 

[21:00] Ajit tells about his upcoming project Second Chances Farm, an organic farm where individuals recently released from prison will have a place to get back on their feet, and the goals he has for its development.

[24:43] How Ajit became involved with doing work with Wilmington prisons through the organization Breaking Bread Behind Bars.

[25:52] [On hiring individuals recently released from prison] – “There’s a huge shortage of labor force in the United States right now.”

[27:50] [The importance of prioritization] – “The key is remembering that there’s no such thing as multi-tasking…so at the end of the day you have to decide if you make a list of 25 things, what’s the one thing that you must do today?”

Expert Bio

Ajit Mathew George is a TEDx organizer, certified Dream Builder™ Life Coach, creative marketer, serial entrepreneur, philanthropist, gastronaut, wine aficionado, and dream catcher who divides his time between Wilmington, Delaware and Virgin Gorda, British Virgin Islands. He has over 40 years of experience in creative marketing, strategic planning, and business development in many different areas ranging from broadcasting, non-profits, resorts, and real estate development.

Through Magic Dust, LLC, he helps organizations and individuals build their dreams, accelerate their results, and create richer, more fulfilling lives through Life Coaching, strategic marketing, and event planning. Over the years, Ajit has sprinkled his “magic dust” to create some magical events such as First Night Wilmington, Meals From the Masters Celebrity Chef’s Brunch, Evening With The Masters, Cellar Masters Wine Auction, Evening of Style, Black Tie Monopoly Tournament, Virgin Islands Winemakers Dinners, MidAtlantic Wine + Food Festival and TEDxWilmington.

As the organizer and executive producer of TEDxWilmington (www.tedxwilmington.com) Ajit organized six annual TEDxWilmington Conferences, the 2018 TEDxWilmingtonED Conference, the 2016 and 2017 TEDxWilmingtonWomen Conference, 2017 TEDxYouth@Wilmington and 18 TEDxWilmingtonSalons between 2014 and 2017 including a very special TEDx Salon inside a prison in July 2015. These 29 different TEDx events featuring 397 speakers from around the world who gave 375 TEDx talks. As of March 5, 2018, the TEDx talks given at TEDxWilmington had over 6.351.709 views on YouTube.

Ajit is the Chairman of the American Wine Society’s First State Wine Guild. He was also the founder of the MidAtlantic Wine+ Food Festival that in 2015 consisted of a series of 33 acclaimed food and wine events in 4 states over 4 days featuring 60 chefs + 23 winemakers from 6 continents. He organized this annual Wine + Food Festival for 4 years.

Ajit is the founder of Second Chances Farm LLC, which is creating an organic vertical farm in Wilmington, Delaware that will exclusively hire people re-entering society after completing their prison sentence.

For more information, visit Ajit Mathew George’s website.

Contact Info for Ajit Mathew George

Web address: http://www.tedxwilmington.com/

Travels from: Wilmington, Delaware

Phone: (302) 521-9769

Contact:

LinkedIn  Twitter 

Resources Mentioned by Ajit Mathew George:

TEDx Wilmington

Second Chances

TEDx Videos Mentioned

Sex Trafficking in the U.S.: Young Lives, Insane Profit | Yolanda Schlabach | TEDxWilmington

The wait is sexy | Yvonne Orji | TEDxWilmingtonSalon

 

 

Episode 164: Discovering Your Signature Brand for Iconic Advantage with Soon Yu

Author, Consultant, Speaker, Professor

Soon Yu talks with Bill Ringle on My Quest for the Best about his new book, Iconic Advantage, and what it means to develop a signature brand.

Key points that you’ll learn from this interview:

  • Why the ability to collaborate is such an essential skill for entrepreneurs.

  • How Yu helped a small company simplify their strategy so they could break into a competitive American market.

  • The benefits of looking for the highest point of entry in marketing.

  • The question he asks Fortune 500 companies to help them focus.

  • The special approach that longstanding successful companies have

 

Interview Insights

Click to Read the Show Notes

[1:25] Yu tells about his early experience starting an Asian Funk Band.

[2:08] “Even when met with odds that seem insurmountable, it didn’t stop us, we went out and created an Asian Funk Band.”

[2:30] “I leaned on a lot of other folks and some of their skills and some of their ideas were basically how to figure out and make a shared vision work.”

[3:25] [On his mother as his role model] – My mom decided to do everything she could to contribute to our ability to move to a new country and to acclimate.”

[4:16] Yu tells about his move from Taiwan at 3 years old to Berkley, California.

[4:39] [On his ideal client] – “Folks who are very interested in learning and have a high degree of curiosity, who know they have a lot of unique skills, capabilities, and experiences, but also are sort of seeking leveraged guidance.”

[5:50] Yu tells about his recent work with a company who had a very interesting product and an even more interesting challenge – “Their key challenge was that they had a very distinctive product proposition, and a wonderful story because the products were all made based on empathy…their challenge was how do they come into a mature market and be the eighth competitor in that market?”

[8:09] Yu explains the ins and outs of breaking into a complicated market by not going for the lowest hanging fruit.

[8:39] “We help them focus on this idea of instead of going really broad, going really narrow.”

[10:06] “Do you know which of your brands or your product franchises are delivering most of your profit? And of those, do you know which of them are truly iconic?”

[11:47] “Take your cash cow, milk them, and butter them up.”

[12:37] [On his inspiration for writing Iconic Advantage] – “I always veer towards wanting to do new things – new product lines, new initiatives, new technology…but what I learned over those 30 years was that I had a hard time commercializing new ideas.”

[13:58] [On the approach that longstanding successful companies have] – “They took a lot of their shiny new ideas and applied it to franchises that had momentum.”

[14:46] Yu explains that most companies don’t know what makes them iconic.

[15:19] [Why it’s critical to keep people in love with your brand] – “Just like consumers fall in love with people, they also fall in love with brands. And just like people, when you fall in love with somebody, you don’t want to fall out of love with them. And if somebody’s in love with you, you’re not going to do things to hurt that relationship.”

[15:35] “It’s critical for those of us who are caretakers of brands to take care of that relationship as a love relationship.”

[15:59] Basics of the Iconic Brand Pyramid

[17:18] “That’s where it starts off – What do you care about?”

[17:39] “You want to be consistent about how you represent your personality.”

[19:37] “There’s a lot of ways to find these signature elements, and it’s critical that you find those.”

[20:09] Why it’s essential to reinforce and align.

[21:16] The story behind Nike Air and their path to distinctive design.

[22:28] Why it’s important for companies not to overlook the assets already inside of their organization.

[23:50] Why an hour of true productivity each day is a goal worth seeking out.

[24:42] “I have a very simple 3-5 year vision of what I want to accomplish.”

[22:29] “When you leave the room, what fragrance do you leave the room with? What do people remember you for?”

Expert Bio

Soon Yu is an international speaker and bestselling author of Iconic Advantage: Don’t Chase the New, Innovate the Old.

He regularly consults business leaders on developing meaningful Iconic Signature Elements, Signature Moments and Signature Communication.

Yu most recently served as Global VP of Innovation at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica, and Wrangler. While at VF, Yu created a two-billion-dollar innovation pipeline, established three global innovation centers and initiated industry-leading design best practices.

Prior to this, he worked at The Clorox Company and Chiquita Brands, where he won company-wide awards for best advertising, best promotion and best new product, and gained industry recognition from the Webby Award, Favorite Website Award and Dope Award. He was also founder and CEO for numerous venture-backed startups, including Gazoontite, Promeo Technologies, and TWRL, and was recognized as a Northern California finalist for the prestigious Ernst & Young Entrepreneur of the Year award.

Yu is an adjunct professor at Parsons School of Design and often guest lectures at Stanford University, where he received his MBA and is active with the GSB Asian Alumni Association.

For more information, visit Soon Yu’s Website.

Contact Info for Soon Yu

Web address: www.soonyu.com

Travels from: Austin, TX

Phone: (336) 740-4223

Contact:

LinkedIn Twitter 

Resources Mentioned by Soon Yu:

Episode 160: Thinking Right Side Up – Featured Interview with David Fields

Founder of Ascendant Consulting

David Fields talks with Bill Ringle on My Quest for the Best about how connecting with clients means recognizing that when it comes to consulting, it’s not about you.

Key points that you’ll learn from this interview:

  • Why Emotional Connection plays such an important role in client relationships
  • How Making mistakes can make you more valuable to your clients
  • What it means to think “right side up.”
  • Why being confident will get you more consulting clients
  • The reason clients have difficulty trusting new approaches

Interview Insights

Click to Read the Show Notes

[00:59] Fields discusses his fanatical love of both chocolate and hockey.

[1:28] “I happen to love what I do, like many of us who are entrepreneurs. I just thrive on the business.”

[2:36] Fields recalls a story from his childhood about a word class mathematician who taught him how to use unit blocks in kindergarten. “This amazing mathematician would ride his bike to teach kids in kindergarten.”

[3:00] “I just think that the idea of teaching other people and giving your knowledge, not at your level, but at their level…you meet people where they are and help them.”

[3:56] [On his first job(s)] “I’m a numbers person, and I went into marketing research and learned a lot of great skills there.”

[4:07] “My first boss once told me, ‘David our job isn’t to say that the glass is half empty or the glass is half full but to say there is 6oz of water in a 12 oz glass.”

[4:33] “Life is so much more than numbers, and in fact, numbers aren’t the answer.”

[5:13] Fields tells about his time working as an interviewer for a dating service.

[6:05] “If you go back 30 years, the idea of meeting someone through a service, there’s a lot of stigma attached.”

[6:30] “It wasn’t the matching that got people there, it was the emotional journey.”

[7:00] Fields recounts the time leading up to spinning off from his original company to start a new consulting company with his partner Jim.

[7:40] [On the fate of the early venture] – “That worked incredibly well for about 4 weeks.”

[8:05] “Jim was the business development guy. I was the backroom engine guy. I was coming up with models and smart solutions to client problems.”

[8:19] “I was left without a partner, without clients, and without the skill set to develop clients.”

[8:37] “My first year running Ascendant was a disaster.”

[8:59] “Once you have some success and you’re smart enough to get help, then it gets easier.”

[9:25] “Unless you have failed, you can’t show that you have the resilience and the ability to get up.”

[9:43] “I wouldn’t go out of my way to try to make mistakes, but if you try to avoid them, that’s where trouble sets in.”

[10:25] [On Org Design] – “No design is ever perfect out of the gate.”

[10:33] “We’re better off putting it in place, getting it darn close, and then refining it. I don’t worry about the mistakes, I worry about creating high quality.”

[11:15] [On thinking right side up] – “Consulting is not about you, it’s about them.”

[11:35] [On what his experiences working in a shoe store taught him] – “It doesn’t matter what it looked like to you…it mattered what it felt like to them. It wasn’t about my shoes it was about their feet.”

[11:56] “If there’s one thing to take away from our discussion, I would say take that away. It’s not about you, it’s about them.”

[12:26] “Most of the time we start something we think about ourselves, and we have to push ourselves to think about our clients.”

[12:50] “Take the first line of the e-mail and make it about the client, not about you.”

[13:08] “In everything you do: every e-mail you write, every presentation you give, think to yourself, ‘How do I make this about them, not me.”

[13:32] “Confidence is extremely important.”

[13:59] “One of the ironies is that people look inside for their confidence. They’ve been taught by self-help gurus that there is some inner core and they have to believe in themselves, and I think that’s absolutely nonsense.”

[14:16] “Stop looking at yourself. If your prospect or client believes you have value, then you have value.”

[14:38] “The lack of self-confidence comes from thinking too much about yourself.”

[16:20] [On teaching new consultants why they don’t need certifications] – “If a client came to you with this problem, could you give them a solution that will solve the problem? If the answer is yes, then why do you need a certification?”

[17:20] “A lot of consultants want to start with: ‘Here’s what I’m good at. Here’s what I know. Let me try to sell what I know.” 

[17:30] It doesn’t matter what you know or what you’re good at, all that matters is what the market wants.

[17:38] “Learn something different. Learn what the market wants.”

[18:14] “It’s not that we shouldn’t study and learn. We absolutely should, we should go where the market is and pick up skills.”

[18:42] [What Field learned from consumer products] – “You need a breakthrough product and you need to be differentiated.”

[19:05] “Clients aren’t looking for different. Clients aren’t looking for breakthrough. Clients are looking for solved. They’re looking for a solution that’s reliable and credible.”

[19:25] “Every single client, every single executive, has had at least one experience, and probably multiple experiences, with having hired a third party and that third party didn’t deliver.”

[19:59] [On client trust] – “They want the thing that’s worked 30 times.”

[20:03] “Don’t worry about what makes you different, worry about what makes you credible and reliable.”

[20:25] How Fields met Keith Ferrazzi

[22:00] “If we’re trying to appear reliable and we’re trying to appear credible, the clients need some proof.”

[22:21] “There’s social proof like crazy these days.”

[22:41] Clients are looking for how you interact with them, and they’re also looking for other kinds of social proof.

[23:15] “The advantage of having a marquee client is that you can put them on the marquee and people will say ‘Wow!’”

[24:15] “Whether you’re a sole [consultant] or boutique, you’re always trying to balance command.”

[24:25] “I would never advise building capacity ahead of demand.”

[24:50] Not everyone is cut out to be a rainmaker.

[25:53] “Impact is step 2, before you get visibility.”

[26:55] “People who are going to take your ideas and not call you, were never going to call you anyway.”

[27:26] “What you do is gain the people who were smart enough to realize that there’s one level, which is understanding a concept, there’s another level which is implementing it without making as many mistakes. And then there’s another level, which is implementing it with feedback and coaching and guidance along the way, and that’s going to make the entire process faster.”

[29:06] “I think most people know that coaching is a good thing.”

[29:25] “You have to make a decision that you’re willing to invest in your business.”

[29:45] “Are you willing to learn and change?”

[29:55] Good coaches will often make you do something different, something uncomfortable.

[30:00] “And if you want to achieve something different, you’re going to have to change something and probably something that feels uncomfortable.”

[31:17] [On the early years of Ascendant] – “It never occurred to me to do hourly work, that’s not how I grew up.”

[32:25] Fields tips for staying on track and focused.

[32:42] “I’m not naturally on track. I’m intellectually spastic.”

[32:54] “If something’s not your skill set, you get rid of it and you have somebody whose skill set it is take care of it.”

[35:00] “I am here to help consultants succeed.”

[36:35] “We can always learn and we can always improve.”

David Field’s Bio

David A. Fields works with boutique consulting firms and individual consultants across the globe that are eager to accelerate growth, increase profit and create lucrative, lifestyle-friendly practices. He has guided consultancies ranging from one-person startups to the consulting divisions of some of the world’s largest companies.

David still advises corporate clients too. After climbing the ranks to become a partner at a prestigious consulting firm in Connecticut, David co-founded Ascendant Consulting, where he has attracted clients such as Abbott Laboratories, Church & Dwight, FMC, Warner Home Video, and many others.

David’s books include Amazon’s highest-rated book on the business of consulting released in the past 20 years: The Irresistible Consultant’s Guide to Winning Clients.

He also leads the Ascendant Consortium, a unique, “general contractor” model in which David acts as both a client and consultant on the same project. The consortium now includes more than 150 consultants whose clients are a Who’s Who of the global business world. The Ascendant Consortium was a breakthrough for David professionally, and in this model high-dollar, high-margin projects are the norm.

David received his Bachelor’s and Master’s degrees from Carnegie Mellon. (Go plaid!) He is a hockey fanatic and eats egregious amounts of chocolate.

For more information, visit David Field’s website.

Contact Info for David Fields

Web address: http://davidafields.com

Travels from: Ridgefield, CT

Phone: (203) 438-7236

Contact:

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Resources Mentioned by David Fields:

   

sally helgesen

Episode 70: The Female Vision – Interview with Sally Helgesen

Sally Helgesen, Internationally Acclaimed Speaker, Leadership Consultant, and Bestselling Author

 

Listen to this interview to learn:

  • How senior leaders are looking to use women’s leadership more strategically.
  • How technology allows customers and prospective employees to evaluate the opportunities for doing business with your organization.
  • What a leading Scandinavian law firm changed in their business to allow people to make a greater contribution.
  • The connection between diversity, openness to change, extraordinary customer experience, and the future of business.

Expert Bio

Sally Helgesen is an internationally acclaimed author, speaker, and consultant, and one of the world’s brand-name experts on women’s leadership.  Her most recent book, The Female Vision: Women’s Real Power at Work, explores how women’s insights can transform organizations. She is also the author of the best-selling The Female Advantage: Women’s Ways of Leadership, hailed as “the classic work” on women’s leadership style, translated into 11 languages, and continually in print for over twenty years. An earlier book, The Web of Inclusion: A New Architecture for Building Great Organizations, was cited in The Wall Street Journal as one of the best books on leadership of all time.

Sally develops and delivers leadership programs for corporations, partnership firms, universities and non-profits around the globe. Clients have included Microsoft, IBM, Johnson & Johnson, Prudential, KPMG, The World Bank, The United Way, the Council of Independent Colleges, West Point USMA, The Office of Public Management UK; The Global Forum on Women, Society and the Economy, Paris; The Center for Distributed Education, Oslo; and ING Amsterdam.

Sally has consulted with the United Nations Development Program on building more inclusive country offices and on strengthening women’s programs in Africa and Asia. She has led seminars at the Harvard Graduate School of Education and Smith College, and been visiting scholar at Northwestern University and the Lauriston Institute in Melbourne Australia. She is a contributing editor to the magazine strategy+business, and a member of the International Women’s Forum and Executive Networks. Articles about her work have been featured in Fortune, The New York Times, Fast Company, and Business Week. She contributes a weekly blog at Forbes.com.

For more information, visit Sally’s website.

Contact Info for Sally Helgesen

Web address: SallyHelgesen.com

Travels From: New York, NY

Follow Sally: Twitter

Books by Sally Helgesen