194: Consulting Success – Featured Interview with Michael Zipursky
Michael Zipursky, Co-founder of Consulting Success
Bill Ringle and Michael Zipursky discuss the mindset and methods that lead to consulting success.
>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
Top Take-Aways from this Interview
- How Michael and his partner Sam were able to see and solve a problem in their community by starting Consulting Success.
- The prerequisites for making the transition from part-time to full-time consultant.
- The traits of the most effective consultants.
- How having conversations can connect you to your ideal clients.
- Why technology is often a detriment to a consulting practice.
Tweet-Ready Insights from this Episode
Read the Show Notes from this Episode
2:01 Michael tells about his experiences in Japan under Moria-san, who opened up doors for him when he was creating a new branch of his business.
2:46 Michael recounts his time growing up with his cousin Sam, and how they eventually began to work together. - “We created a bond really quickly, and we’ve been like brothers ever since.”
3:55 “We wanted to create a way to really help others, but do it online.”
6:11 “I think anyone can be a consultant if they have a few things. The first and most important is the ability to provide value to the client you’re consulting.”
6:42 Why it’s important to see your consultancy business as an actual business.
7:26 “The best consultants are people who ask questions consistently.”
9:21 “Instead of focusing on the process or the methodology to gather data…he should shift it to focusing on what the buyer actually wants.”
11:40 “One of the prerequisites to reaching a higher level of success is the desire to continue learning.”
13:32 Why it’s so important for new consultants to put in place the right fundamentals when they’re starting out.
15:10 “What you really want to get focused on is #1 identifying who your ideal clients are.”
15:54 “If I were to encourage people to do one thing and one thing alone, it would be to have conversations.”
18:22 How one of Michael’s clients took the idea of having conversations to the next level.
19:57 “If [new consultants] don’t have the fundamentals into their business, it doesn’t matter what tools or technology they use, it doesn’t really make an impact.”
22:38 “There’s a lot of things we can do that might seem a little more uncomfortable, because it’s very easy to hide behind technology, but it’s infinitely more effective because it gets you in front of your ideal client in a more direct way.”
23:57 “If your goal is to bring in more business now, writing an article and putting it on your site rather then finding the time to get in front of your ideal clients, that’s not good prioritization.”
24:53 The Lightning Round
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Michael has consulted for organizations and advised leaders throughout North America, Europe, Asia, Africa, Australia and the Middle East in over 30 industries, from service providers to billion dollar multi-national corporations including Panasonic, Dow Jones, Financial Times, Royal Bank and many others. Michael is an in-demand speaker and gives keynotes and workshops for the Certified Management Consultants Association, Canadian Internet Marketing Conference, Social Media Camp and others.
Michael’s work has appeared in MarketingProfs, Huffington Post, Financial Times, FOX Business, Maclean's, HR Executive, Business Edge, Marketing Magazine and in several other media and publications. He is the author of 5 books including Profitable Relations: How to Dramatically Increase Your Profits By Giving Customers What They Really Want, the Consulting Success System: How to Become a Successful Consultant, and the Masters of Consulting Interviews. Michael speaks English and Japanese and loves traveling, jazz music, wines and foods of the world, and spending time with his family.
For more information, visit Michael Zipursky's website.