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The 1-Page Marketing Plan- Interview with Allan Dib

Speaker, Bestselling Author

Bill Ringle and Allan Dib discuss…
Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
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Interview Insights

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Expert Bio

Allan Dib is a serial entrepreneur, rebellious marketer, and technology expert. He has started multiple businesses in industries including IT, telecommunications, and marketing.

Allan grew his business from startup to Business Review Weekly (BRW)’s “One of Australia’s Fastest Growing Companies” – earning a spot in the coveted BRW Fast 100 list in four years time. Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. As a highly sought after business coach, consultant and public speaker, he frequently shares his proven strategies and cutting-edge tactics with people all over the world.

For more about Allan Dib, visit his website.

Contact Info for Allan Dib

Web address: www.successwise.com

Travels from:  Mount Martha, Victoria, Australia

Contact:

LinkedInTwitter

Resources Mentioned or Authored by Allan Dib:

Hyperfocus – Interview with Chris Bailey

Speaker, Bestselling Author

Bill Ringle and Chris Bailey discuss…
Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
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Interview Insights

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Expert Bio

Chris Bailey is a productivity expert, and the internationally bestselling author of The Productivity Project, which has been published in eleven languages. His second book, Hyperfocus: How to Be More Productive in a World of Distraction, was published in seven languages. Chris writes about productivity at Alifeofproductivity.com, and speaks to organizations around the globe on how they can become more productive, without hating the process.

To date, Chris has written hundreds of articles on the subject of productivity, and has garnered coverage in media as diverse as The New York Times, The Wall Street Journal, New York magazine, The Huffington Post, Harvard Business Review, TED, Fortune, Fast Company, and Lifehacker. in a recent interview, the TED Talks organization said that he “might be the most productive man you’d ever hope to meet”. Recently, Fast Company called him a “productivity mastermind.”

For more about Chris Bailey, visit his website.

Contact Info for Chris Bailey

Web address: https://alifeofproductivity.com/

Travels from:  Kingston, Ontario

Contact:

LinkedInTwitter

Resources Mentioned or Authored by Chris Bailey:

When: The Scientific Secrets of Perfect Timing – Interview with Dan Pink

Bestselling Author

Bill Ringle and Dan Pink discuss…
Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
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Interview Insights

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Expert Bio

Daniel H. Pink is the author of six books — including his newest, When: The Scientific Secrets of Perfect Timing, which has spent four months on the New York Times bestseller list. His other books include the long-running New York Times bestseller A Whole New Mind and the #1 New York Times bestsellers Drive and To Sell is Human. His books have won multiple awards and have been translated into 39 languages. He lives in Washington, DC, with his wife and their three children.

For more about Dan Pink, visit his website.

Contact Info for Dan Pink

Web address: www.danpink.com

Travels from:  Washington, DC

Contact:

Twitter

Resources Mentioned or Authored by Dan Pink:

Capture Your Power in Sales and Business – Interview with Mark Mirkovich

Coach, Speaker, Consultant, and Bestselling Author

Bill Ringle and Mark Mirkovich discuss…
Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
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Interview Insights

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Expert Bio

Mark Mirkovich is an expert on creating the best mindset and routines for success in sales and business. As a former sales director for an international Fortune 500 company, he holds a unique first-hand experience in how to lead teams and individuals to recognize their power and capture their success. Mark left corporate America in late 2015 to pursue his passion of helping others find more fulfillment in their lives, both personally and professionally. He holds a certification in the Canfield Methodology for success and life coaching as well as a certification from the Barrett Values Center as a Cultural Transformation Tools practitioner. He owns and operates a number of businesses and also co-founded a non-profit organization which enables children to grow and find confidence through the arts. Today, he spends his time working with clients on finding new levels of success in whatever they do. Mark is a coach, speaker, consultant, best selling author, and recognized top performer. He resides in Los Angeles with his wife Julia and sons Jonah and Jett.

For more about Mark Mirkovich, visit his website.

Contact Info for Mark Mirkovich

Web address: www.captureyourpower.com

Travels from:  Torrance, CA

Contact:

LinkedInTwitter

Resources Mentioned or Authored by Mark Mirkovich:

Writing to Be Understood – Interview with Anne Janzer

Author, Consultant

Bill Ringle and Anne Janzer discuss…
Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
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Interview Insights

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Expert Bio

As a writer and marketer, Anne Janzer has worked with more than 100 technology companies. In 2015, inspired by the changes she saw happening in the software industry around her and their potential ramifications for marketers, she wrote the book Subscription Marketing: Strategies for Nurturing Customers in a World of Churn. That book is now in its second edition and has been published in Japanese and Korean languages.

For more about Anne Janxer, visit her website.

Contact Info for Anne Janzer

Web address: www.annejanzer.com

Travels from: Mountain View, CA

Contact:

LinkedInTwitter

Resources Mentioned or Authored by Anne Janzer:

      

The Fabulous F Words of Business Ownership – Interview with Fabi Preslar

President of SPARK Publications

Bill Ringle and Fabi Preslar discuss…
Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
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Interview Insights

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Expert Bio

Fabi Preslar is the owner and president of SPARK Publications, a national, award-winning, custom design firm specializing in niche magazines and independently published books. Her firm’s publications enhance credibility and distinction – enabling individuals and organizations to thrive and excel.  Preslar was named 2017 Woman Business Owner of the Year by the National Association of Women Business Owners – Charlotte Chapter, and the firm was honored as the 2018 First-Generation Family Business of the Year by the Charlotte Business Journal.

For more about Fabi Preslar, go to her website.

Contact Info for Fabi Preslar

Web address: SPARKpublications.com

Travels from: Charlotte, NC

Contact:

LinkedInTwitter

Resources Mentioned by Fabi Preslar:

  

Essentialism: The Disciplined Pursuit of Less – Interview with Greg McKeown

New York Times Bestseller, Speaker

Bill Ringle and Greg McKeown discuss…
Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
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Interview Insights

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Expert Bio

Originally from London, England, Greg McKeown is the author of the New York Times bestseller, “Essentialism: The Disciplined Pursuit of Less” and the founder of McKeown, Inc, a company with a mission to teach Essentialism to people around the world. Their clients include Adobe, Apple, Airbnb, Cisco, Google, Facebook, Pixar, Salesforce.com, Symantec, Twitter, VMware and Yahoo!.

McKeown has spoken to hundreds of audiences around the world including in Australia, Bulgaria, Canada, China, England, Holland, India, Ireland, Italy, Japan, Norway, Singapore, South Africa, and the United States. His writing has appeared or been covered by Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine and Harvard Business Review. He has also been interviewed on television and radio shows including NPR and NBC.

In 2012 he was named a Young Global Leader by the World Economic Forum. McKeown now lives in Silicon Valley with his wife and their four children. He graduated with an MBA from Stanford University.

For more about Greg McKeown, go to his website at www.gregmckeown.com

Contact Info for Greg McKeown

Web address: www.gregmckeown.com

Travels from: Calabasas, CA

Contact:

LinkedIn Twitter 

Resources Mentioned by Greg McKeown:

   

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Discover the Road to Excellence with David Mattson

Today I want you to learn from David Mattson, who has worked out some of the crucial blind spots to building a successful business, some of which are more surprising than others. Some of these have a lot to do with how sales managers are failing to link their employees’ personal and corporate goals.

“People will work harder for themselves than they will for you.”

Click here to listen to this interview.

It’s incredible how often sales managers overlook this important element of employee motivation, linking their personal and corporate goals is essential if you want to see the growth you’ve been missing out on.

On this episode of My Quest for the Best, we’re sharing this great interview with David Mattson, who is showing us how we can get past our blind spots!

In addition to his expertise on overcoming blindspots, David also knows what it takes to perform at a high level. He goes into depth about the 6 phases of the Excellence Process: Planning, Positions, People, Processes, Performetrics, Passion.

Click here to listen to this interview on iTunes.

You can keep up with Dave Mattson and his work with Sandler by checking out their website or following him on twitter @Dave_Mattson. 

 

Bill Ringle, Host and executive producer of My Quest for the Best, a top 50 business podcast on iTunes.

My Quest for the Best (https://www.myQuestForTheBest.com) is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential. Check out the nearly 200 thought-provoking and business enriching interviews now available, and subscribe so that you get notified when new ones are posted. You can also recommend exciting business and thought leaders to be guests on the show!

Episode 190: The Membership Economy – Interview with Robbie Kellman Baxter

Author, Founder of Peninsula Strategies

Robbie Kellman Baxter and Bill Ringle discuss how small business leaders can take advantage of the membership economy to find their superusers, master the forever transaction, and build recurring revenue.
Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
Top 3 Highlights from this Interview 
  • How a college networking connection led to being hired to consult at Netflix
  • The key question to ask when designing a membership offer
  • How to position your membership offer to take advantage of the low-hanging fruit, modeled after how Tony Robbins built his thought leadership empire

Interview Insights

Click to Read the Show Notes

1:57 How Robbie’s dad inspired her when she was growing up. “After about 25 years at being at the law firm, he retired from the law firm and started a venture capital firm.”

5:01 How Robbie took the risk to start her own consulting company – “I said I’m going to just give this a try.”

6:46 Robbie recounts her experiences working with the Netflix acquisitions team.

7:39 “It was a very big driver in the direction of my business because I fell in love with [Netflix’s] business model and I fell in love with the very rigorous, analytical approach to what I call a membership economy.”

8:41 “I loved the way [Netflix] focused on solving one problem for their audience.”

9:00 “It’s so easy for business people to get distracted by shiny pennies.”

10:33 On the Membership Economy “If you depend on having relationships with your customers to be successful, then this is important to you.”

11:06 “If you care about the relationships you’re building with your customers, then the membership economy is something worth considering because it’s all about taking a long term focus on your members’ needs as a guide to building your business.”

12:13 “If you grab 3 people who all love LinkedIn, they probably all use it in very different ways, but all of us use it to advance our careers.”

14:09 Robbie describes the “palette for painting a new business model.”

16:42 The importance of going from transactional to relational, and how a subscription/membership model can help make that a possibility.

18:55 “What if the person I cared about most in the world were my customer, how would I structure the work for that person to give them the best value?”

22:16 “If you focus on knowing who your customers really are and serving them for the long term, your customers tell you what they want next.”

22:48 Weeding out bad prospects becomes easier when you know your customer base.

23:59 “You have to know who your best customer is, and be able to measure customer goodness.”

26:49 “Why are you successful when so many people fail?”

28:51 “Starting to create content and experiences for the people who want to know what you know is a really great way to extend your impact and also, in many cases, create passive income.”

30:15 Tips for gaining credibility as an expert in your niche. – “You want to start with the lowest hanging fruit.”

31:59 Steps toward making a contribution in the world and positioning yourself as a thought leader.

32:56 The Lightning Round

Expert Bio

Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, a strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Oracle, Electronic Arts and eBay.

A sought-after writer and keynote speaker, Robbie has presented to alumni organizations at Stanford, Harvard and Haas, associations including the AICPA, the American Society of Association Executives, and the National Restaurant Association and organizations including the Wall Street Journal, and Coursera. She has been quoted on business issues in the Wall Street Journal, The New York Times, and Consumer Reports, and has had pieces published in HBR.org, CNN.com, Associations Now and the Journal for Quality & Participation. Robbie has created and starred in eight video courses in collaboration with LinkedIn Learning on business topics ranging from innovation to customer success and membership. Robbie is also on the board of Amava, an organization dedicated to helping people stay active and engaged post-career.

As the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 5 Marketing Book of the Year by Inc.com, Robbie coined the popular business term “Membership Economy”, which is now being used by organizations and journalists around the country and beyond. Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS, media, consumer products and community organizations.

Prior to launching Peninsula Strategies, Robbie was a strategy consultant at Booz-Allen, a New York City Urban Fellow and a Silicon Valley product marketer. Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.

For more information, visit Robbie Kellman Baxter’s website.

Contact Info for Robbie Kellman Baxter

Web address: https://peninsulastrategies.com/

Travels from: Menlo Park, Ca

Contact:

LinkedIn  Twitter

Resources Mentioned by Robbie Kellman Baxter:

The Go-Giver – Interview with Bob Burg

Speaker, Bestselling Author

Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
Top 5 Highlights from this Interview 
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Interview Insights

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Expert Bio

Bob Burg is a sought-after speaker at company leadership and sales conferences on topics at the core of the Go-Giver books. A former television personality and top-producing salesperson, Bob has shared the platform with some of today’s top business leaders, broadcast personalities, coaches, athletes, and political leaders, including a former U.S. president.

In addition to coauthoring the bestselling Go-Giver books with John David Mann, Bob has authored a number of popular books, including the critically acclaimed, Endless Referrals: Network Your Everyday Contacts Into Sales and Adversaries into Allies. His total book sales are well over a million copies.

The American Management Association named Bob one of the 30 Most Influential Leaders and he is one of Inc.’s 100 Great Leadership Speakers. Richtopia named him one of the Top 200 Most Influential Authors in the World.

Bob is an advocate, supporter, and defender of the free enterprise system and believes that the amount of money one makes is directly proportional to how many people one serves. He is also an unapologetic animal fanatic, and served on the board of directors of Furry Friends Adoption & Clinic in his hometown of Jupiter, Florida. For more information, articles and free resources, please visit www.burg.com.

Contact Info for Bob Burg

Web address: www.burg.com

Travels from: Jupiter, Florida

Contact:

LinkedIn  Twitter 

Resources Mentioned by Bob Burg:

    

Episode 189: Bottom Up – Interview with Rob Kall

Journalist, Host of the Bottom Up Radio Show

Rob Kall talks with Bill Ringle about social media, customer engagement, and what it means to think from the Bottom Up.

 

Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 5 tips from this interview:
  • How he runs his online news curation site opednews.com as a bottom-up project
  • The case study where he managed a New York Times web designer to boost a small business company’s valuation 5x by adding interactivity and engagement
  • How you can use social media to gain insights without having to build a large following

 

Interview Insights

Click to Read the Show Notes

2:09 How a Middle School teacher inspired Rob to write.

4:08 “Bottom Up is programmed deeply into our genes.”

5:15 “Bottom-up includes bringing the customer’s voice into the company, in fact, if you’re doing sales, you want to use the language of your customer.”

6:06 “The opposite of bottom up, in many ways, is top down.”

6:59 “People born after 1980, they’re brains work differently…if you’re taking a top-down approach, you’re going to miss people born after 1980.”

8:26 Case study of a company who was rigid and, after working with Rob, began to integrate a more bottom-up way of thinking, and was able to sell his company 2 years later for more than $1M.

11:41 The interaction levels of websites. “You want to let people ease into those different levels.”

12:44 “You need a platform. A platform includes information about you, whether you’re an author, a service provider, or a business selling products. You have to have a a platform that tells about who you are.”

14:07 “You want to build a mailing list.”

15:29 Two metrics that every small business owner should pay attention to.

16:04 Peter Drucker and the Japanese worker study. “They got their workers to think with the idea of ‘we,’ not ‘I.’”

16:49 “There are new models of management that are totally non-hierarchical.”

17:25 “You don’t have to do anything extreme. You can just start trusting your employees and making a systematic effort at getting their input.”

19:16 “If you’re looking at bringing out a new product, you want to look at the customer base.”

20:45 Lightning Round

Expert Bio

Rob Kall is an award-winning journalist, inventor, software architect, and connector. He is the author of the book, (SelectBooks October 2018.) His blog reaches 200-800,000 unique visitors a month and 20,000+ subscribe to his daily newsletter.
He’s given talks and workshops to Fortune 500 execs and national medical and psychological organizations. He is the host of the Bottom Up Radio Show and the founder and publisher of OpEdNews.com, one of the top Google-ranked progressive news and opinion sites, which has seen over 23 million visitors. Rob is a recipient of the Pillar award for supporting whistleblowers.
Rob’s articles are published in HuffPost, Omni Magazine, Success, Family Health Magazine, Writer’s Digest, Commondreams, Truthout, and CounterPunch.
For more information, visit Rob Kall’s website.

Contact Info for Rob Kall

Web address: https://robkall.com/

Travels from: Bensalem, PA

Phone:(215) 917-1470

Contact:

LinkedIn Facebook Twitter

Resources Mentioned by Rob Kall:

www.opednews.com

Episode 188 – Shift Ahead – Interview with Allen Adamson

Co-Founder of Metaforce.co

Allen Adamson talks with Bill Ringle about how small business owners can shift ahead and outsmart the problems that might limit, restrict, or confine the growth of your business.

Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Key Insights from this Interview 
  • The 7 Red Flags that mean a company is becoming less relevant
  • Why it’s so essential to transform your brand into an experience 
  • The story of Central Park and how they divided tasks to assign accountability to the conservancy rangers.
  • The importance of zooming out when it comes to increasing social media engagement.
  • What Jerry Seinfeld can teach us about being more observant

Interview Insights

Click to Read the Show Notes

1:44 Allen recounts his experience interviewing with an ad agency immediately following graduation.

3:19 “Marketing is about making your products or service relevant in a rapidly changing world, and if you have no clue what’s going on in the world, you’re not going to be very good at marketing.”

4:11 What Allen reads and listens to in order to stay relevant. “Part of staying current is staying out of your desk.”

4:46 “I always look for clients that are facing challenges that don’t have any easy answer.”

6:39 “If you just really try to watch your customer and observe what’s going on, you’ll be a step ahead.”

7:10 Why you should be more like Jerry Seinfeld.

9:05 “If you just do what you did yesterday, [you’re] going to become less relevant.”

9:50 Why being myopic is the biggest red flag for your business.

10:58 The importance of paying attention to alternatives.

12:09 “A big problem for a business that has become irrelevant is pointing at the other guy.”

14:19 The story of Katz’s Deli and what they did to stay relevant.

15:32 “Sometimes luck matters.”

18:17 The story of the National Geographic Boats. “Instead of just taking a cruise to Alaska, you could take a cruise on National Geographic Boats…you’re living a National Geographic Experience.”

19:14 Why you should make your brand an experience.

20:22 “Everyone can provide a little extra to make their customers’ experience really unexpected. If it’s unexpected people will share it.”

21:11 The importance of zooming out when it comes to increasing social media engagement.

22:26 The story of Central Park and how they divided tasks to assign accountability to the conservancy rangers.

23:37 “If you can get your employees to own the problem or own the business totally with you…you’ll be far better off.”

23:59 “No one ever washes a rental car.”

24:21 The Lightning Round

Expert Bio

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm.

More information can be found on the Shift Ahead website: www.shiftaheadbook.com

For more information, visit Allen Adamson’s website.

Contact Info for Allen Adamson

Web address: https://www.metaforce.co/

Travels from: Scarsdale, NY

Phone: (914) 806-6647

Contact:

Twitter

Resources Mentioned by Allen Adamson:

     

Rising to Power – Interview with Ron Carucci

Co-Founder of Navalent

Ron Carucci talks with Bill Ringle about important things.
Key points that you’ll learn from this interview:
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Interview Insights

Click to Read the Show Notes

Expert Bio

Ron is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty year track record helping executives tackle challenges of strategy, organization and leadership. From start-ups to Fortune 10’s, non-profits to heads-of-state, turn-arounds to new markets and strategies, overhauling leadership and culture to re-designing for growth. He has helped organizations articulate strategies that lead to accelerated growth, and design organizations that can execute those strategies. He has worked with He has worked in more than 25 countries on 4 continents. He is the best-selling author of 8 books, including the recent Amazon #1 Rising to Power. He is a regular contributor to the Harvard Business Review, where Navalent’s work on leadership was named one of 2016’s management ideas that mattered most. He is also a regular contributor to Forbes, and a two-time TEDx speaker. His work’s been featured in Fortune, CEO Magazine, Inc., BusinessInsider, MSNBC, Business Week, Smart Business, and thoughtleaders.

For more information, visit Ron Carucci’s website.

Contact Info for Ron Carucci Name

Web address: http://www.navalent.com

Travels from:Woodinville, WA

Phone: (610)-566-5656

Contact:

LinkedIn Twitter

Resources Mentioned by Ron Carucci Name:

    

New Title – Interview with Caroline Miller, MAPP

Owner of Caroline Miller Coaching

Bill Ringle and Caroline Adams Miller discuss

Key points that you’ll learn from this interview:

 

Interview Insights

Click to Read the Show Notes

Expert Bio

Caroline is one of the world’s leading positive psychology experts on Goals & Grit ™. She’s spent more than 30 years helping individuals, leaders, and companies to cultivate grit, one of the top indicators of success. Caroline is the author of six books including Getting Grit (Sounds True 2017), Creating Your Best Life (Sterling 2009), Positively Caroline (Cogent 2013), and My Name is Caroline (Doubleday 1988). Live Happy Magazine named Creating Your Best Life one of the top 10 goal setting books ever published and Getting Grit one of the 10 books that would change your life in 2017. Caroline’s work has been featured in media around the world including BBC World News, The New York Times, The Washington Post, NBC, NPR, and CNN.
Angela Duckworth, the winner of the 2013 MacArthur Genius grant for her research on grit, said of Caroline: “I don’t know anybody who has thought more than [Caroline] about how to apply the scientific research on grit and achievement to our own lives!”
Caroline’s TEDx Talk “The Moments That Make Champions” explores the three things that we can choose to do differently to improve our chances of developing grit. Caroline has worked with clients around the world, including Morgan Stanley, Lululemon, The Wharton School/UPENN, RE/MAX, Booz Allen, Young Presidents’ Organization, Harvard Law School, and Swisse Wellness.
Caroline has a Masters of Applied Positive Psychology from the University of Pennsylvania and graduated magna cum laude from Harvard. She is a top-ranked Masters Swimmer in multiple events, has a black belt in Hapkido and has more than three decades of unbroken recovery from bulimia.

For more information, visit Caroline Miller’s website.

Contact Info for Caroline Miller

Web address: http://www.carolinemiller.com/

Travels from: Washington, DC

Phone: (214) 543-0844

Social Media links:

LinkedIn Facebook YouTube

Resources Mentioned by Caroline Miller:

 

The moments that make champions | Caroline Adams Miller | TEDxGramercy

Episode 187: How Women Rise – Interview with Sally Helgesen

Internationally Acclaimed Speaker, Leadership Consultant, and Bestselling Author

Bill Ringle and Sally Helgesen discuss how women rise in business settings by finding their voice and engaging their power.

Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top takeaways from this interview:

  • Habits are behaviors you can control, so focus on making concrete changes that make a difference in how people treat you.
  • The 4-part change process explained so that it is no longer a mystery or secret. Women and men who lead at work benefit from knowing these steps.
  • By enlisting the help of your colleagues and friends, you benefit from their support, feedback, and upgraded perception of you.

 

Interview Insights

Click to Read the Show Notes

2:25 “I was inspired by the nuns of the school I went to.”

3:29 How one particular nun, sister Mary Lawrence

4:52 “These days my work is inspired by the women and increasingly the men in the audiences that I speak to.”

5:59 Why people hire Sally to speak. “Number 1 they’re struggling to develop their women leaders so they can move into much more senior positions…”

7:10 “I think there’s ever more recognition that engagement is key.”

7:39 On the global employee engagement survey. “What they discovered was that not just did people feel engaged or disengaged, they based on whether or not their voice was heard or actively heard by their immediate supervisor.”

8:15 “Engagement is correlated to safety. “

8:31 “What they needed to adopt into their culture was the ability to translate the message that employee engagement and inclusion were important down from the most senior level, where there was big buy-in about it, to the level of supervisory or on-site.”

9:52 “The most powerful way to create a career path that is satisfying, engaging, and rewarding and sustainable over time is to look at what you can control, what lies within your control. What lies within your control is going to be your own habits and behavior.”

10:40 “It’s very common that behaviors that serve you well early in your career can restrict you later on.”

12:50 “Women are often, for very good reasons, reluctant to use the “I” voice when claiming their achievements. Women can be proactively trying to ward off the charge of being ambitious, aggressive, or ‘all about myself’ for things that men would never be tagged as overambitious for saying.”

15:35 How to articulate the exact skills of what you brought to the table, rather than deflecting the credit to avoid looking overambitious.

17:26 The change template – “The change template is very clear in 4 steps.”

17:46 The change template 1 – “Start with one behavior that you can clearly begin to address.”

17:49 The change template 2 – “Enlist other people as allies.”

18:41 The change template 3 – “Let go of self-judgment.”

20:13 “I’ve been doing this for 30 years and I’ve never heard anyone say ‘I work for a perfectionistic boss and I love it.’”

21:40 “Leading your organization and leading it well gives you a platform for being a leader in your industry or sector or in your community as well.”

22:33 “Putting yourself out there and testing your own ultimate capacity for exerting leadership in a variety of venues is always going to be a benefit to you as a leader.”

23:46 Why you shouldn’t expect people to spontaneously acknowledge and reward your contributions, and how this applies to STEM fields.

27:39 How men can become more aware of some of the habits that do get in women’s ways.

29:13 The importance of honest and solicited feedback in an organization.

31:31 The Lightning Round

 

Expert Bio

Sally Helgesen has been named by Forbes as the world’s premier expert on women’s leadership and by Leadership Excellence magazine as one of the top 50 authorities on leadership in organizations. For the last thirty years, she has helped women leaders around the world to recognize, articulate and act on their greatest strengths and worked with organizations seeking to build more inclusive cultures.

Sally discusses topics from her most recent book, How Women Rise: Break the 12 Habits Holding You Back from Your Next Raise, Promotion, or Job, co-authored with #1 ranked executive coach Marshall Goldsmith, examines the behaviors most likely to get in the way of successful women. It became the top-selling title in its field within a week of publication.

Sally brings a global perspective, having delivered leadership programs for clients around the world including Chevron, Google, IBM, BHP Billiton Melbourne, Mellon Bank, Microsoft, Morgan Stanley, The World Bank, The West Point Military Academy, Roschier LLP Helsinki, ING Amsterdam, HP Asia Pacific, The Distributed Education Network Oslo, and the Women’s Leadership Forum of Kuala Lumpur. She has consulted with the United Nations Development Program on building more inclusive country offices in Africa and Asia, led seminars at the Harvard Graduate School of Education and been visiting scholar at Northwestern University, U-Nordic Stockholm, and the Lauriston Institute AU. A contributing editor to Strategy+Business magazine and a member of the International Women’s Forum, Sally Helgesen lives in Chatham NY.

For more information, visit Sally’s website.

Contact Info for Sally Helgesen

Web address: SallyHelgesen.com

Travels From: New York, NY

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Books by Sally Helgesen

  

Unleashing Your Superpower – Interview with Jeff Tippett

Speaker, Author, Entrepreneur

Jeff Tippett talks with Bill Ringle about important things.
Key points that you’ll learn from this interview:
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Interview Insights

Click to Read the Show Notes

Expert Bio

Jeff Tippett is a speaker, author, and entrepreneur.

Jeff has worked with renowned clients like Airbnb, The National Restaurant Association, The League of Conservation Voters, The League of Women Voters, as well as others.

Jeff’s second book, slated for late Fall 2018, is tentatively titled: Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need. His bold statement is that we all live or die based on our ability to persuade.

In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs + communications firm, and has worked with renowned brands like Airbnb, The National Restaurant Association, The League of Women Voters, The League of Conservation Voters, plus others.

The heart and soul of Jeff’s presentations is the emotional story he tells of adopting his youngest daughter from Haiti while the country’s government was collapsing. Through this near-death experience of navigating civil unrest and institutional bureaucracy in a third world nation, Jeff learned valuable lessons on how to persuade others without ever manipulating. Jeff unpacks these secrets of the superpower of persuasion in every presentation.

For more information, visit Author’s website.

Contact Info forJeff Tippett

Web address: http://jefftippett.com/

Travels from: Raleigh, NC

Phone: (919) 819-2138

Contact:

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Resources Mentioned by Jeff Tippett: