“There’s a lot of things we can do that might seem a little more uncomfortable, because it’s very easy to hide behind technology, but it’s infinitely more effective because it gets you in front of your ideal client in a more direct way.”
Today I want you to learn from Michael Zipursky, who’s sure that the secret to being a great consultant is getting out from behind technology and having real conversations with people. For consultants, technology should be used as a tool, not as the sole means of reaching your ideal clients.
Reaching ideal clients is the key to consulting success, and it starts with conversations!
“If I were to encourage people to do one thing and one thing alone, it would be to have conversations.”
On this episode of My Quest for the Best we’re sharing this interview with Michael Zipursky, who’s teaching us how to locate and connect with our ideal clients in a way that will build trust and engagement.
My Quest for the Best (https://www.myQuestForTheBest.com) is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential. Check out the nearly 200 thought-provoking and business enriching interviews now available, and subscribe so that you get notified when new ones are posted. You can also recommend exciting business and thought leaders to be guests on the show!