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250: Stu Heinecke, author of Get the Meeting!: An Illustrative Contact Marketing Playbook

Stu Heinecke, author of Get the Meeting!: An Illustrative Contact Marketing Playbook

Stu Heinecke and Bill Ringle discuss ideas and examples from “Get the Meeting!” for small business leaders.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Take-Aways from this Interview

  • Contact marketing is a way of connecting that gets attention, stands out by expressing care and interest in the prospect.
  • Cartoons double email open rates and “keep them opening.
  • We won’t go anywhere if we don’t believe we are worthy of going somewhere.

Tweet-Ready Insights from this Episode

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Interview Insights

Read the Show Notes from this Episode

  • Who’s someone who influenced or inspired you? [01:16]
  • How old are you when you reach out to them and how did you made contact with your mentors [02:27]
  • How can a cartoonist create funds? Cite examples. [05:03]
  • What’s one memorable auction that you participate in? [06:06]
  • Stu expands on single panel cartoons [08:05]
  • What is that something you want readers to take away after reading the book? [09:30]
  • What something you had to make prominent in your mindset in order to do business with the largest publication on earth? [10:20]
  • Talk about how you’ve taken the refrigerator clipping and turn it into more of a business process? [11:35]
  • He talks about using modern technology to support it with clever ideas and being someone who takes the time to really understand what will attract the attention of the person he’s trying to reach [26:29]
  • My Quest for the Best Lightning Round begins [29:10]

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Expert Bio

Dubbed by the American Marketing Association the “Father of Contact Marketing,”

STU HEINECKE is a Wall Street Journal cartoonist, hall of fame-nominated marketer and the bestselling author of How to Get a Meeting with Anyone (2016) and Get the Meeting! (10-2019).

Stu is also the founder of Cartoonists.org, a group of WSJ and New Yorker cartoonists who donate their art to help charities raise funds.

Contact Info for Stu Heinecke

Web address: http://www.stuheinecke.com/

Travels from: Freeland, WA

Social  Media Links:

​Books Authored by Stu Heinecke

Resources Mentioned During the Interview