2:26 Why Kristen was inspired by the work of Marshall McLuhan as a young undergrad.

3:06 “The medium is the message.”

4:16 “I define data visualization as a process for creating data graphics.”

5:04 “The process of becoming visual is something that takes time, and begins with what you really want to understand and communicate out to others with regard to your data.”

6:47 “Visualization is, in fact, an exploratory tool in addition to a presentation tool.”

7:22 “It’s been necessary for me to make data-driven arguments.”

8:31 “It becomes clear what we we should do by looking at the data, and knowing where things are successful and where things went awry.”

8:58 Examples of how data visualization is used to show change over time.

10:52 The story of Samantha Feldman at Gray Scalable

11:30 “We want to think about what the key message is. We want to think about where we are within the industry range and where we’re exceeding it.”

14:25 Things to consider when presenting information visually.

15:26 “What the presenter is saying should match what’s on the screen.”

16:32 Progressive Disclosure: how to walk your audience through what the data means.

17:52 “Whatever your metric of success is is what you want to look at.”

19:51 “A lot of things are interesting to look at it when you have data, but to make them persuasive, we need to be talking the same language as the stakeholders.

20:45 The significance of dashboards and how they interact with an audience

24:11 Scooter usage case study
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27:09 Lightning Round