Business Growth Archives • My Quest for the Best

Category Archives for "Business Growth"

229: Michal Stawicki, author of Driven by Purpose

Michal Stawicki, author of Directed by Purpose

Michal Stawicki  and Bill Ringle discuss Directed by Purpose

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Take-Aways from this Interview

  • A personal mission statement is a compass to guide your life. Though the terrain of your life can change rapidly, using this compass will ensure you always find happiness and success.
  • Creating a personal mission statement seems to be a good starting point to avoid common regrets at the end of your life.
  • Always have the end goal in your mind. You are looking for your destiny. That's your ultimate focus.

Tweet-Ready Insights from this Episode

A personal mission statement focuses on what you want to be (character) and to do (contributions and achievements) and on the values or principles upon which being and doing are based.>> #MQ4B Ep229 with Michal Stawicki… Click To TweetI identified my factors: importance, troubleshooting, responsibility and the sense of growth.>> #MQ4B Ep229 with Michal Stawicki (@StawickiMichal), author of A Personal Mission Statement: Your Road Map to Happiness Click To TweetAssimilate your personal mission statement into your life. To soak your mind in it.>> #MQ4B Ep229 with Michal Stawicki (@StawickiMichal), author of A Personal Mission Statement: Your Road Map to Happiness Click To TweetChoose and build your own strategy in accordance with your occupation, circumstances, and temperament.>> #MQ4B Ep229 with Michal Stawicki (@StawickiMichal), author of A Personal Mission Statement: Your Road Map to Happiness Click To TweetVisualize how to avoid the temptation to distract yourself. Imagine yourself committing to 100% effort.>> #MQ4B Ep229 with Michal Stawicki (@StawickiMichal), author of A Personal Mission Statement: Your Road Map to Happiness Click To TweetAs I said, I had been struggling with my personal mission creation for over one month. And I'm glad I did. Take your time. It is personal. >> #MQ4B Ep229 with Michal Stawicki (@StawickiMichal), author of A Personal Mission… Click To TweetSelf-analysis: People of success know themselves. >> #MQ4B Ep229 with Michal Stawicki (@StawickiMichal), author of A Personal Mission Statement: Your Road Map to Happiness Click To TweetHabits mastery. It is extremely hard to find a successful person who doesn’t use consistent habits to achieve more than they would without the habits.>> #MQ4B Ep229 with Michal Stawicki (@StawickiMichal), author of A Personal… Click To Tweet

Interview Insights

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Expert Bio 

Michal Stawicki is on a mission to support individuals who feel helpless to expand beyond their limits so that they can regain the control over their lives.

In 2012, Michal read the book titled “The Slight Edge” by Jeff Olson, and he started to turn his life around.
In the next seven years, he lost weight, broke over 200 personal fitness records, developed dozens of daily habits, doubled his income, started a book advertising business, liberated his wife from a day job and published sixteen books sharing how he achieved all of the above. He regularly blogs at ExpandBeyondYourself.com, and the story of his life’s transformation was featured in the re-release of “The Slight Edge” in 2013.

Contact Info for Michal Stawicki

Web address: http://www.expandbeyondyourself.com/

Travels from: Mazowieckie Province, Poland

 Social  Media Links:

​Books Authored by the Guest

Resources Mentioned During the Interview

227: John DiJulius, author of The Relationship Economy

John DiJulius, author of The Relationship Economy

John DiJulius  and Bill Ringle discuss The Relationship Economy.

>>> Visit MyQuestforTheBest.com for complete show notes with more expert advice and inspiring stories to propel your small business growth.

Top 3 Takeaways from this Interview

  • Use technology to form basic tasks enabling their employees to focus on what's more important.
  • Build a culture internally that creates emotional connection with your employees with each other.
  • Create relationship built in training for new and existing employees because they don't just have it and it can be taught, and if you don't teach it, it can be translated into actions, and it's gonna be cold transactions instead of warm interactions that build loyalty.
  • The art of building relationship has five keys to it: authenticity, insatiable curiosity, incredible empathy, one must love people and must be a great listener.
  • We create certain nevers and always that we would never do or always do if the opportunity presents itself.

Tweet-Ready Insights from this Episode

When someone's failing: let's look in the mirror first. No one came here to fail. No one wants to be making mistakes, we give them all the support and encouragement, confidence that we can..>> #MQ4B Ep227 with John DiJulius… Click To Tweet

En-courage: the new perspective here is to put courage in someone else.>> #MQ4B Ep227 with John DiJulius (@JohnDiJulius), author of The Relationship Economy Click To Tweet

Technology is not the enemy, we weren't using it to eliminate customer experience.>> #MQ4B Ep227 with John DiJulius (@JohnDiJulius), author of The Relationship Economy Click To Tweet
Today's illiterate are those who have the inability to truly make a deep connection with others.>> #MQ4B Ep227 with John DiJulius (@JohnDiJulius), author of The Relationship Economy Click To Tweet
The lack of people skills that is happening in our society is the responsibility of the business leaders to fix. >> #MQ4B Ep227 with John DiJulius (@JohnDiJulius), author of The Relationship Economy Click To Tweet
The best companies are leading the relationship economy by building, marrying digital and human experience to the best outcome. >> #MQ4B Ep227 with John DiJulius (@JohnDiJulius), author of The Relationship Economy Click To Tweet
There's no greater skill that can be taught or worked on than the ability to build an instant rapport with others, whether that be an acquaintance, customer, coworker, friend or total stranger. >> #MQ4B Ep227 with John DiJulius… Click To Tweet
It is not the employees' responsibility to have high service aptitude, it is the company's to train it to them, and that's the soft skills, when most of the company's train them for technical skills. >> #MQ4B Ep227 with John… Click To Tweet
The five E's of enegament are eye contact, enthusiastic greet, ear to your smile, engage and educate. >> #MQ4B Ep227 with John DiJulius (@JohnDiJulius), author of The Relationship Economy Click To Tweet
We create certain nevers and always that we would never do or always do if the opportunity presents itself. >> #MQ4B Ep227 with John DiJulius (@JohnDiJulius), author of The Relationship Economy Click To Tweet

Interview Insights

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Expert Bio 

Known as the Authority on world class Customer Service, John is an international consultant, keynote speaker, and best-selling author of three Customer service books. His newest book, The Relationship Economy (Greenleaf Books) will launch fall 2019. John utilizes his proven methodology with world class companies like The Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestlé, Marriott Hotels, PwC, Celebrity Cruises, Anytime Fitness, Progressive Insurance, Harley Davidson, Chick-fil-A, and many more.

John isn’t just talking about it, he lives it, as a very successful entrepreneur of three businesses. John Robert’s Spa, started in 1993, has grown into a chain of upscale salons throughout Northeast Ohio and repeatedly named one of the top 20 salons in America. John’s primary business, The DiJulius Group, is an international consulting firm focused on changing the world by creating a Customer Service Revolution. His third business, Believe in Dreams, is a non profit that helps make dreams come true for deserving children. John will demonstrate how you can make Customer Service your single biggest competitive advantage, become the brand Customers cannot live without and make price irrelevant!

Contact Info for John DiJulius

Web address: https://thedijuliusgroup.com/

Travels from: OH Westerville  

 Social  Media Links:

​Books Authored by the Guest

Resources Mentioned During the Interview

Steve Coughran headshot

226: Steve Cochran, author of Outsizing: Strategies to Grow Your Business, Profits, and Potential

Steve Coughran, author of Outsizing: Strategies to Grow Your Business, Profits, and Potential

Steve Coughran  and Bill Ringle discuss Outsizing: Strategies to Grow Your Business, Profits, and Potential for small business leaders. 

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Value Bombs from this Interview

  • Do not let  metrics dictate the strategy – metrics are meant to measure the strategy.
  • Building a robust, efficacious strategy isn’t easy to do:  it requires organizations to ingrain it as a habit.
  • Talking with other people is essential to new leaders. Doing so creates buy-in because everyone likes to  feel like they have a voice and that they're going to be engaged in a strategic process.

Tweet-Ready Insights from this Episode

My biggest mantra is 'simplification.'>> #MQ4B Ep226 with Steve Coughran (@SteveCoughran), author of Outsizing: Strategies to Grow Your Business, Profits, and Potential Click To TweetOutsizing a strategy requires time, patience, and practice.>> #MQ4B Ep226 with Steve Coughran (@SteveCoughran), author of Outsizing: Strategies to Grow Your Business, Profits, and Potential Click To TweetSuccessful strategists dream then plan, measure progress, and adjust.>> #MQ4B Ep226 with Steve Coughran (@SteveCoughran), author of Outsizing: Strategies to Grow Your Business, Profits, and Potential Click To TweetA company’s deep understanding of customer values manifests into an overarching excellent experience.>> #MQ4B Ep226 with Steve Coughran (@SteveCoughran), author of Outsizing: Strategies to Grow Your Business, Profits, and Potential Click To TweetFailing to focus on the customer often results in companies selling a product or service that their customers don’t need.>> #MQ4B Ep226 with Steve Coughran (@SteveCoughran), author of Outsizing: Strategies to Grow Your Business,… Click To TweetWhere company fails is on the execution side so a lot of companies really struggle to implement plans.>> #MQ4B Ep226 with Steve Coughran (@SteveCoughran), author of Outsizing: Strategies to Grow Your Business, Profits, and… Click To TweetIts a shame that people are being let go because of a lack of a good strategy. So that's really the drive behind how do we improve lives, how do we improve business through better strategy.>> #MQ4B Ep226 with Steve Coughran… Click To TweetIf you don't have that engagement or that buy in throughout the organization it'll be very very difficult, the strategy will be very difficult to execute, to implement.>> #MQ4B Ep226 with Steve Coughran (@SteveCoughran), author of… Click To TweetIn business, simplifying something is actually more difficult than complexity. >> #MQ4B Ep226 with Steve Coughran (@SteveCoughran), author of Outsizing: Strategies to Grow Your Business, Profits, and Potential Click To TweetOnce you establish that pattern, you build that base, now its easy to repeat that pattern and scale up from there. >> #MQ4B Ep226 with Steve Coughran (@SteveCoughran), author of Outsizing: Strategies to Grow Your Business,… Click To Tweet

Interview Insights

Read the Show Notes from this Episode

Subscribe to My Quest for the Best on Your Favorite App

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Expert Bio 

Author, CFO of an international billion-dollar company, and management consultant, Steve Coughran has over two decades of experience driving business excellence. Known for his extensive research and writing on strategic growth and corporate financial management, Steve challenges conventional wisdom, earning the reputation of an “energetic trailblazer.” He is an expert on strategy and an acclaimed keynote speaker with over twenty years of experience driving corporate excellence.
Steve has launched and managed three cross-industry companies, gaining a deep understanding of the competitive business environment. He is passionate about spreading his knowledge of strategy and finance with others, developing and leading programs such as the Strategic Financial Leadership Academy and Growth-Driven Leadership and teaching a Strategic Financial Leadership course at the University of Denver.
Steve is a CPA, earned his MBA from the Fuqua School of Business at Duke University, and studied international business across four continents. He advanced his specialization in strategy through study at the Executive Education Program at the Tuck School of Business at Dartmouth College. Steve is married to his wife, Lalana, and has two children. When he’s not working, he enjoys running and has completed five marathons.

Steve Coughran

Steve Coughran

Contact Info for Steve Cochran

Web address: https://www.stevecoughran.com/

Travels from: New York, New York  

 Social  Media Links:

​Books Authored by the Guest






Resources Mentioned During the Interview

Amy Franko Headshot

223: Adopt a Modern Seller Paradigm to Excel, an interview with Amy Franko

Amy Franko -  author of The Modern Seller: Sell More and Increase Your Impact in the New Sales Economy

Amy Franko and Bill Ringle discuss the ideas of the five modern selling skill sets that help small business leaders and others responsible for top-line growth rise above the competition. 

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Take Aways from this Interview

  • Five roles to adopt for success in today's competitive marketplace: Entrepreneurial, Holistic, Social, Ambassador, and Agile.
  • How to find the right prospects for clients, when buyer titles and responsibilities are often opaque.
  • What it means to serve ambassador responsibilities in business growth positions.

5 Roles of the Modern Seller by Amy Franko

Tweet-Ready Insights from this Episode

Interview Insights

Read the Show Notes from this Episode

Subscribe to My Quest for the Best on Your Favorite App

Click to listen and subscribe on your favorite place to enjoy podcasts below so you are the first to know when a new episode is released. My Quest for the Best is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential.

Give us a 5-star rating and positive review to make it easier for other small business owners to find and benefit from our work!

Expert Bio 

Amy Franko is a strategic sales expert working with professional services, insurance, and technology organizations to accelerate sales results. She’s a keynote speaker, sales strategist, and author specializing in B2B sales and sales leadership development.

With over 20 years of client-facing sales experience, Amy began her career with global companies IBM and Lenovo before pivoting into entrepreneurship. 

Her book of business includes some of the world’s most recognizable brands. Amy’s book, Amazon , is an Amazon best seller and was also named a 2018 top sales book by Top Sales World. Learn more and download a free chapter at www.amyfranko.com.

Contact Info


Web address: amyfranko.com

Travels from: Delaware, Ohio

Social Media Links

Books Authored by the Guest

Resources Mentioned During the Interview

222: Ryder Carroll, author of The Bullet Journal Method

Ryder Carroll, author of The Bullet Journal Method

Ryder Carroll  and Bill Ringle discuss the Bullet Journal Method – a technique used by millions worldwide – for small business leaders. 

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Take-Aways from this Interview

  • Transform your vague ideations into meaningful goals, and then break those goals into manageable action steps.
  • Track the past, organize the present, and prepare for the future.
  • Spend time with things that are important and be mindful of how you spend your time.

Tweet-Ready Insights from this Episode

The goal of the Bullet Journal is to help its practitioners live intentional lives, ones that are productive and meaningful.>> #MQ4B Ep222 with Ryder Carroll @rydercarroll, author of The Bullet Journal Method Click To TweetBullet Journalling is especially good for people who are visual learners. Everything is always within sight – something that you can’t get with a digital planning method.>> #MQ4B Ep222 with Ryder Carroll @rydercarroll, author of… Click To TweetWritten goals are more likely to be completed.>> #MQ4B Ep222 with Ryder Carroll @rydercarroll, author of The Bullet Journal Method Click To TweetKeep your focus on what is important and reduce decision fatigue.>> #MQ4B Ep222 with Ryder Carroll @rydercarroll, author of The Bullet Journal Method Click To TweetThe idea of rapid logging is that you quickly enter information with short sentences and use “bullets” to convey what kind of information it is.>> #MQ4B Ep222 with Ryder Carroll @rydercarroll, author of The Bullet Journal Method Click To TweetEncourage small steps toward progress, and keep record of accomplishments.>> #MQ4B Ep222 with Ryder Carroll @rydercarroll, author of The Bullet Journal Method Click To TweetReflect on what you can do better tomorrow through your journal.>> #MQ4B Ep222 with Ryder Carroll @rydercarroll, author of The Bullet Journal Method Click To TweetClarify goals and steps needed to achieve them.>> #MQ4B Ep222 with Ryder Carroll @rydercarroll, author of The Bullet Journal Method Click To TweetWith the Bullet Journal you can ensure actions support values and goals. >> #MQ4B Ep222 with Ryder Carroll @rydercarroll, author of The Bullet Journal Method Click To TweetIn writing your ideas you basically have a map of the evolution of your thought.>> #MQ4B Ep222 with Ryder Carroll @rydercarroll, author of The Bullet Journal Method Click To Tweet

Interview Insights

Read the Show Notes from this Episode

Subscribe to My Quest for the Best on Your Favorite App

Click to listen and subscribe on your favorite place to enjoy podcasts below so you are the first to know when a new episode is released. My Quest for the Best is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential.

Give us a 5-star rating and positive review to make it easier for other small business owners to find and benefit from our work!

Expert Bio 

Ryder Carroll, an digital product designer and author living in Brooklyn, NY. Diagnosed with learning disabilities early in life, he was forced to figure out alternate ways to be focused and productive. Through years of trial and error, he developed a methodology that went far beyond simple organization. Now he focuses on helping others learn what the Bullet Journal method is truly about: the art of intentional living.

Contact Info for Ryder Carroll

Web address: https://bulletjournal.com/

Travels from: Brooklyn, NY 

 Social  Media Links:

​Books Authored by the Guest

Resources Mentioned During the Interview

221: John Rossman, author of Think Like Amazon

John Rossman, author of Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

John Rossman  and Bill Ringle discuss Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader for small business leaders. 

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Take-Aways from this Interview

  • Create customer obsession—and grant your customers superpowers.
  •  Use metrics to create a culture of accountability and innovation.
  • Master the magic of small autonomous teams.

Tweet-Ready Insights from this Episode

Interview Insights

Read the Show Notes from this Episode

Subscribe to My Quest for the Best on Your Favorite App

Click to listen and subscribe on your favorite place to enjoy podcasts below so you are the first to know when a new episode is released. My Quest for the Best is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential.

Give us a 5-star rating and positive review to make it easier for other small business owners to find and benefit from our work!

Expert Bio 

John is the author of Think Like Amazon: 50 ½ Ideas to Become a Digital Leader.

He was an executive at Amazon, where he launched and scaled the Marketplace business, which now accounts for more than 50 percent of all units sold at Amazon.com. He also led the enterprise services business, with responsibilities for Target.com, NBA.com, Toys R Us, and other top brands.

He now heads Rossman Partners, a niche business advisory firm that helps clients succeed and thrive in the digital era. Rossman has worked with The Gates Foundation, Microsoft, Nordstrom, Target, Walmart, and many others. He is highly sought after for expert commentary regarding Amazon by global news media, such as the New York Times, CNBC, and Bloomberg, among others.

Contact Info for John Rossman

Web address: http://the-amazon-way.com/

Travels from:  Austin, Texas

 Social  Media Links:

​Books Authored by the Guest

Resources Mentioned During the Interview

220: Gay Hendricks, author of The Big Leap

Gay Hendricks, author of The Big Leap

Gay Hendricks and Bill Ringle discuss making the big leap into your zone of genius for small business leaders.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Take-Aways from this Interview

  • The challenge as you commit to the journey of bringing it forth, though, is that you have a lifetime of beliefs, fears and habits that have held you back – often subconsciously and in subtle ways.
  • Improve your relationships by eliminating unproductive arguing and removing the Upper Limit Problems that lead to fights.
  • When we realize how much power we have in our consciousness, you start to realize that you are after all focusing on the wrong kinds of questions in life.

Tweet-Ready Insights from this Episode

You CAN reprogram yourself, let go of the old fears and shift the focus of your creativity and your drive to what you are uniquely gifted at.>> #MQ4B Ep220 with Gay Hendricks (@GayHendricks), author of The Big Leap Click To TweetIf you’re like 99% of humanity, you are not spending nearly enough time in your Zone of Genius to feel truly happy and fulfilled.>> #MQ4B Ep220 with Gay Hendricks (@GayHendricks), author of The Big Leap Click To TweetAs you understand the key fears and issues that hold you back – as well as how to address them in an effective and grounded way – you will also build daily and weekly practices that put you on a new exciting path.>> #MQ4B Ep220… Click To TweetSurface and transform the belief there is something fundamentally wrong about you.>> #MQ4B Ep220 with Gay Hendricks (@GayHendricks), author of The Big Leap Click To TweetImplement work habits that allow you to minimize distractions and focus more and more of your time on your Zone of Genius.>> #MQ4B Ep220 with Gay Hendricks (@GayHendricks), author of The Big Leap Click To TweetMaster time rather than be driven by it: Have time become your best friend rather than your enemy.>> #MQ4B Ep220 with Gay Hendricks (@GayHendricks), author of The Big Leap Click To TweetDo more of what you most love to do, recognizing that you don’t have to do a lot of it to produce huge results.>> #MQ4B Ep220 with Gay Hendricks (@GayHendricks), author of The Big Leap Click To TweetReboot your energy and vitality by connecting with your core life force.>> #MQ4B Ep220 with Gay Hendricks (@GayHendricks), author of The Big Leap Click To TweetImprove your relationships by eliminating unproductive arguing and removing the Upper Limit Problems that lead to fights.>> #MQ4B Ep220 with Gay Hendricks (@GayHendricks), author of The Big Leap Click To TweetThe best way to be successful in business is to find something you absolutely love to do that you don't mind focusing on all the time, that you really enjoy focusing on all the time.>> #MQ4B Ep220 with Gay Hendricks… Click To Tweet

Interview Insights

Read the Show Notes from this Episode

Subscribe to My Quest for the Best on Your Favorite App

Click to listen and subscribe on your favorite place to enjoy podcasts below so you are the first to know when a new episode is released. My Quest for the Best is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential.

Give us a 5-star rating and positive review to make it easier for other small business owners to find and benefit from our work!

Expert Bio 

Gay Hendricks has been a leader in the fields of relationship transformation and body-mind transformation for more than 45 years.

After earning his Ph.D. from Stanford in 1974, Gay served as Professor of Counseling Psychology at the University of Colorado for 21 years. He has written more than 40 books, including bestsellers such as Five Wishes, The Big Leap, Conscious Loving and Conscious Loving Ever After, (the last two co-authored with his co-author and mate for more than 35 years, Dr. Kathlyn Hendricks). 

He is also a mystery novelist, with a series of five books featuring the Tibetan-Buddhist private detective, Tenzing Norbu, as well as a new mystery series featuring a Victorian-era London detective, Sir Errol Hyde. His latest book, The Joy of Genius, shows how to eliminate negative thinking and bring forth true creativity. Gay has appeared on more than 500 radio and television shows, including Oprah, CNN, CNBC, 48 HOURS and others.

Contact Info for Gay Hendricks

Web address: https://hendricks.com/

Travels from: Ojai, California  

 Social  Media Links:

​Books Authored by the Guest

Resources Mentioned During the Interview

Allan-Dib

219: Allan Dib, author of The 1-Page Marketing Plan

Allan Dib, author of The 1-Page Marketing Plan

Allan Dib and Bill Ringle discuss insights and applications of The 1-Page Marketing Plan for small business leaders.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Take-Aways from this Interview

  • The difference between a good offer and a bad offer is critical to understand because if you make bad offers, your business is in trouble.
  • Always be thinking of your endgame. It will help you make better decisions. 
  • The difference between being seen by your prospects as a pest vs. a welcome guest depends on whether you are focused on their needs or your needs. 

Tweet-Ready Insights from this Episode

Better is not something that you wish for or something that happens to you. The only way things get better to you is when you get better.>> #MQ4B Ep219 with Allan Dib(@allandib), author of The 1-Page Marketing Plan Click To TweetKnow the difference between major and minor things in life. We should not spend major time on minor things and vice versa.>> #MQ4B Ep219 with Allan Dib(@allandib), author of The 1-Page Marketing Plan Click To TweetBefore people buy a product from you, they will only know how good your marketing is.>> #MQ4B Ep219 with Allan Dib(@allandib), author of The 1-Page Marketing Plan Click To TweetMarketing is the customer acquisition part and you product and service is your customer retention part.>> #MQ4B Ep219 with Allan Dib(@allandib), author of The 1-Page Marketing Plan Click To TweetIt's great when you read a book and you get a few pearls of wisdom.>> #MQ4B Ep219 with Allan Dib(@allandib), author of The 1-Page Marketing Plan Click To TweetWhen you say your target market is everyone, your target market is really no one.>> #MQ4B Ep219 with Allan Dib(@allandib), author of The 1-Page Marketing Plan Click To TweetYour idea of success needs to match with what you are doing on a daily basis.>> #MQ4B Ep219 with Allan Dib(@allandib), author of The 1-Page Marketing Plan Click To TweetProfessionals should have tactical plans, as what to do daily, monthly and yearly.>> #MQ4B Ep219 with Allan Dib(@allandib), author of The 1-Page Marketing Plan Click To TweetNine out of ten business crash because they fly blind without any plans or foresight.>> #MQ4B Ep219 with Allan Dib(@allandib), author of The 1-Page Marketing Plan Click To Tweet

Interview Insights

Read the Show Notes from this Episode

Subscribe to My Quest for the Best on Your Favorite App

Click to listen and subscribe on your favorite place to enjoy podcasts below so you are the first to know when a new episode is released. My Quest for the Best is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential.

Give us a 5-star rating and positive review to make it easier for other small business owners to find and benefit from our work!

Expert Bio 

Allan Dib  has started, grown multiple business in various industries including IT, telecommunications and marketing. One of his previous businesses was in the telecommunications industry where he faced heated competition from multibillion dollar, multinational competitors. 

Allan grew his business from startup to four years later being named by Business Review Weekly (BRW) as one of Australia’s fastest growing companies – earning a spot in the coveted BRW Fast 100 list.

Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. As a business coach, consultant and public speaker, he frequently shares his best strategies and cutting edge tactics with people all over the world.

MQ4B-Allan Dib,  Author of The 1-Page Marketing Plan

Contact Info for Allan Dib

Web address: www.successwise.com

Travels from: VIC Mount Martha, Australia

 Social  Media Links:

​Books Authored by the Guest

Resources Mentioned During the Interview

210: Real Estate On Your Terms: Create Continuous Cash Flow Now, Without Using Your Cash Or Credit – Interview with Chris Prefontaine

@webadmin says:
Hi

Chris Prefontaine, author of Real Estate on Your Terms

Chris Prefontaine and Bill Ringle discuss options business owners have to invest in real estate without using cash or credit to create win-win-win outcomes.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Take-Aways from this Interview

  1. The power of a daily chat helps you manage teams to stay on track. 
  2. Start your business with a baby step so success builds right from the start of the day.
  3. How your tribe can help you to scale your business through their feedback and support.

Tweet-Ready Insights from this Episode

Interview Insights

Read the Show Notes from this Episode

Subscribe to My Quest for the Best on Your Favorite App

Click to listen and subscribe on your favorite place to enjoy podcasts below so you are the first to know when a new episode is released. My Quest for the Best is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential.

Give us a 5-star rating and positive review to make it easier for other small business owners to find and benefit from our work!

Expert Bio 

Chris Prefontaine has been in the trenches of the real estate industry for over 25 years. His company has done over $80 million in real estate transactions. He is a practitioner at heart — which is why his company still buys between 4 to 10 properties each month where Chris and his family practices what he preaches. He is the author of the best selling book, "Real Estate on Your Terms."

Chris is an expert at addressing the fundamental problem most business owners struggle with: how to get their wealth out of their business and into other assets just in case they don't have an opportunity to sell the business (or even if they do sell the business). The diversification of assets can provide a very balanced portfolio and real estate may be one of those investment strategies to consider while building out a balanced financial plan.

Chris is also the host of the annual event, "QLS Live" where real estate investors across the country come together for 2-1/2 days to mastermind, share experiences, and learn from experts teaching strategies for building and scaling their real estate businesses.

MQ4B-featured-Chris-Prefontaine

Contact Info for Chris Prefontaine

Web address: Smart Real Estate Coach

Travels from: Middletown, Rhode Island

 Social  Media Links:  

Books Authored by the Guest

Resources Mentioned During the Interview

209: How To Coach Yourself And Others To Get Business Results – Interview with Elizabeth Dickinson

Elizabeth Dickinson -  Author and Coach

Elizabeth and Bill Ringle discuss how to coach yourself and others to get business results. 

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top Take-Aways from this Interview

  • Active listening creates the space for managers and staff to work better.
  • Accountability has been used too often to shift blame rather than create positive business results and it is time that we reclaimed that tool and message in our businesses.
  • If you don't expect resistance to change, such as in a feedback 1:1, you are less likely to create that resistance in your interaction. Too often, we create what we are hoping to avoid by putting attention on an undesirable aspect of our communications.  

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Expert Bio 

Elizabeth Dickinson is a life coach, speaker/presenter, and writer who has coached/presented in over 40 for-profit and nonprofit organizations, including Land O’Lakes and Performance Excellence Network.

She is the author of “The Concise Coaching Handbook: How To Coach Yourself and Others To Get Business Results.”

She earned her B.Ed. Honours degree from Cambridge University and her M.A. in Psychology from Lesley University. Her life coaching certification is from the Adler Graduate School. As a former board member of the Minnesota Chapter of the International Coach Federation, she initiated the Prism award recognizing organizational coaching excellence at Barr Engineering, Cargill, Pepsi and nonprofits including Better Futures Minnesota and Pregnancy Choices.

She lives in St. Paul with her husband  in a 1911 home with solar panels.

Visit her website to find out more.


Contact Info


Web address: www.pursueyourpath.com

Travels from: Saint Paul, MN

Social Media Links

Books Authored by the Guest


Resources Mentioned During the Interview

208: The Flow State – Interview with Dashama

Dashama - Speaker, Author, and Yoga Teacher

Dashama and Bill Ringle discuss how she was able to create a global following by making well crafted videos to build a worldwide community. 

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top Take-Aways from this Interview

  • How Dashama’s humanitarian nature and difficult upbringing led her to create a worldwide community.
  • Dashama was one of the early YouTube channels and used good timing and content to build a wide viewership of over a million followers.
  • The benefits of using yoga to improve mind, body, and soul. 
  • How using video can be such a critical tool for your brand because of how it can add value to your client’s lives. 

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Expert Bio 

Dashama is an award winning international happiness expert, author, speaker, life and business strategist with a thriving global community of over 300,000 health conscious spiritual entrepreneurs, change makers and seekers on the path.

She has spoken at the United Nations, Sony Motion Picture Studios, University of Virginia, Warwick Business School in UK and collaborated with Harvard Medical Professor Dr Sat Bir Khalsa.

An international media favorite, she has been featured in such diverse places as the Wall Street Journal, Times of India, Vogue Arabia, Cosmopolitan Germany, Teen Vogue, Men's Journal, Oprah Winfrey Network, ABC news, and the Discovery Channel Seeker Stories. She has worked with and/or been sponsored by Fortune 500 brands such as Nike, GoPro, Cadillac and Banyan Tree Resorts. 

Dashama written 5 books and has starred in and produced 32 yoga, mediation and health related instructional DVDs, numerous online and offline training courses, certification programs.

Dashama travels the world spreading the message that anyone can transform their life and create the life of their dreams. In her free webinar she reveals her personal business success blueprint including how she built her international brands to over $2 million in revenues and she shows you how you can too.

Learn more about the Oneness Movement #Om4Oceans campaign to solve the United Nations Global Goals at om4oceans.org

For more about Dashama, visit her website.

Special course available for free for My Quest for the Best subscribers:  dashama.com/mba.

Contact Info for Dashama


Web address: www.dashama.com

Travels from: Hawaii

Social Media Links

Books Authored by the Guest


Resources Mentioned During the Interview

204: Generating Business Referrals Without Asking – Interview with Stacey Brown Randall

Stacey Brown Randall, host of the Roadmap to Grow your Business podcast

Stacey Brown Randall and Bill Ringle discuss how to solve the paradox of generating business referrals without asking.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Take-Aways from this Interview

  • Stacey solves the referral paradox that we are taught: you won't get referrals unless you ask and asking directly hardly ever works.
  • The best way to refer someone is actually via email for a very important reason
  • Referrals differ from introductions and leads in 2 critical ways

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Expert Bio 

Stacey Brown Randall a three-time entrepreneur, author of Generating Business Referrals…Without Asking, and host of the Roadmap to Grow your Business podcast. Through her programs, like Growth By Referrals and Sticky Client Experiences, she provides a roadmap to take control of your business growth.

Stacey’s quest to crack the code on how to generate referrals without asking began after her first business failed. When she started her second business – a business and productivity coaching practice – she knew keeping her pipeline full of new clients would be one of the biggest differentiators from her business failure. She honed-in on referrals as the main source of prospects for her second business but wasn’t satisfied with the conventional advice which is to receive referrals you must ask. Now she teaches others how to generate referrals without asking and unleash a referral explosion.

Stacey received her Master’s in Organizational Communication and is married with three kids, a 10-year-old son, 8-year-old daughter and she and her husband are raising their 11-year-old nephew.

Contact Info for Stacey Brown Randall

Web address:  staceybrownrandall.com

Travels from: Charlotte, NC

Social Links

Authored by this Guest

Resources Mentioned During the Interview

202: 80/20 Sales and Marketing – Featured Interview with Perry Marshall

Perry Marshall, Founder of Perry S. Marshall & Associates

Bill Ringle and Perry Marshall discuss the Pareto Principle – commonly known as the 80/20 Principle – and how small business leaders can use it to fill in the gaps for greater growth.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top Take-Aways from this Interview

  • How the 80/20 principle can help companies weed out financial gaps in their business.
  • Using the Pareto principle as an Invisible Money Finder

  • Why it is that everyone pays attention to averages, even though they are ultimately irrelevant statistics.

  • When 20% of your sales people are outselling the other 80%, it’s time to get rid of the 80% and focus time and resources on the top sellers.

  • What it means to rack the shotgun.

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Expert Bio 

Endorsed by Forbes and INC Magazine, Perry Marshall helps his clients by integrating technology, sales, art and psychology. He founded the $5 million Evolution 2.0 Prize, which aims to solve the biggest mystery in biology.

His reinvention of the Pareto Principle is published in Harvard Business Review. NASA’s Jet Propulsion Labs at the California Institute of Technology use his 80/20 Curve as a productivity tool. His Google AdWords book, Ultimate Guide to Google AdWords, is the world’s best selling book on internet advertising.

 He’s consulted in over 300 industries and served as a witness for marketing and Google AdWords litigation. Perry has a degree in Electrical Engineering and lives in Chicago.

For more about Perry Marshall, visit his website.

Contact Info for Perry Marshall


Web address: www.perrymarshall.com

Travels from: Oak Park, IL

Social Media Links

Books Authored by the Guest

200: Hyperfocus – Featured Interview with Chris Bailey

Chris Bailey, New York Times Bestselling Author

Chris Bailey and Bill Ringle discuss how hyperfocus can help you stay on track, grow your business faster, and get more done in a shorter workday.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top Take-Aways from this Interview

  • Multitasking isn't always undesirable or ineffective, once you hack the myth.
  • Being less stimulated allows time to rest, wonder, and think more strategically about what you want to create.
  • Your ability to control your attention is directly related to the quality of your life (and accomplishments...)
  • When you expect your colleagues to be focused 100% of the time, you can expect new ideas 0% of the time.
  • Email isn't evil in itself, you just have to regain control of it. #emailsprints

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Expert Bio 

Chris Bailey is a productivity expert, and the internationally bestselling author of The Productivity Project, which has been published in eleven languages. His second book, Hyperfocus: How to Be More Productive in a World of Distraction, was published in seven languages. Chris writes about productivity at Alifeofproductivity.com, and speaks to organizations around the globe on how they can become more productive, without hating the process.

To date, Chris has written hundreds of articles on the subject of productivity, and has garnered coverage in media as diverse as The New York Times, The Wall Street Journal, New York magazine, The Huffington Post, Harvard Business Review, TED, Fortune, Fast Company, and Lifehacker. in a recent interview, the TED Talks organization said that he “might be the most productive man you’d ever hope to meet". Recently, Fast Company called him a "productivity mastermind."

For more about Chris Bailey, visit his website.

Contact Info for Chris Bailey

Web address: https://alifeofproductivity.com/

Travels from: Kingston, Ontario

Books Written by Chris Bailey

  

Resources Mentioned During the Interview

199: Highly Sensitive Entrepreneurs – Featured Interview with Heather Dominick

Founder of A Course In Business Miracles®

Bill Ringle and Heather Dominick discuss the nuances of being a highly sensitive entrepreneur and how to use your abilities to thrive in business as other relationships.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top Take-Aways from this Interview

  • How to identify highly sensitive entrepreneurs
  • What to do when struggling with emotional overwhelm as a highly sensitive person
  • The roles of Royal Advisors and what they do for the world
  • The 3 HSE Coping Mechanisms
  • How a Highly Sensitive Dentist was able to overcome her tendency towards combo plattering and unify the office

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Expert Bio 

Can you be highly successful in business and highly spiritual at the same time. Let’s take this question a step further. Is there a direct relationship between your spirituality and great success?

Heather Dominick is a woman who is impressively successful, and highly spiritual. A former high school drama teacher who collaborated with none other than Bette Midler. A graduate of NYU where she received her first coach training. Heather is the winner of the 2015 Best of Manhattan Coaching Award and creator of the 2014 Stevie award winning virtual event A Course In Business Miracles®: 21-Day Discovery Series that attracted close to 6,000 official registrants from all around the world including: Iceland, Nigeria, Russia, Asia, South America, Australia, Europe and the U.S.

She has appeared on Lifetime Television and has been published in numerous books including Stepping Stones to Success alongside Deepak Chopra

An exceptional facilitator and teacher Heather is known for creating a safe, sacred community for true transformation whether she is teaching a Business Miracles® Class, delivering training online or in-person or mentoring members of her Business Miracles Community in her various Mentoring Programs. She has helped thousands of HSE®s release life-long limiting beliefs, overcome fears and learn how to build their business in a way that actually feels so good that they can’t help but create solid, sustainable, high level financial success.

Heather is also the founder and leader of the Highly Sensitive Entrepreneur® movement.

For more about Heather Dominick visit her website.

Contact Info for Heather Dominick

Web address: www.businessmiracles.com

Travels from: New York, NY

Social Media Links:

Resources Mentioned During the Interview

[yuzo_related]

198: Creating Your Best Life – Featured Interview with Caroline Miller, MAPP

Author, Speaker, and Owner of Caroline Miller Coaching

Caroline Adams Miller and Bill Ringle discuss goal setting and achievement in depth for the benefit of small business leaders.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top Take-Aways from this Interview

  • What it means to be a goal setter.
  • The importance of environment when it comes to unlocking abilities.

  • The formula for developing grit, and why some people never do.

  • How to train Millennial employees in the workplace to learn course correction.

  • Understanding the Losada line and why teams benefit from psychological safety.

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Expert Bio 

Caroline is one of the world’s leading positive psychology experts on Goals & Grit ™. She’s spent more than 30 years helping individuals, leaders, and companies to cultivate grit, one of the top indicators of success. Caroline is the author of six books including Getting Grit (Sounds True 2017), Creating Your Best Life (Sterling 2009), Positively Caroline (Cogent 2013), and My Name is Caroline (Doubleday 1988). Live Happy Magazine named Creating Your Best Life one of the top 10 goal setting books ever published and Getting Grit one of the 10 books that would change your life in 2017. Caroline’s work has been featured in media around the world including BBC World News, The New York Times, The Washington Post, NBC, NPR, and CNN.

Angela Duckworth, the winner of the 2013 MacArthur Genius grant for her research on grit, said of Caroline: “I don't know anybody who has thought more than [Caroline] about how to apply the scientific research on grit and achievement to our own lives!"

Caroline’s TEDx Talk “The Moments That Make Champions” explores the three things that we can choose to do differently to improve our chances of developing grit. Caroline has worked with clients around the world, including Morgan Stanley, Lululemon, The Wharton School/UPENN, RE/MAX, Booz Allen, Young Presidents’ Organization, Harvard Law School, and Swisse Wellness.

Caroline has a Masters of Applied Positive Psychology from the University of Pennsylvania and graduated magna cum laude from Harvard. She is a top-ranked Masters Swimmer in multiple events, has a black belt in Hapkido and has more than three decades of unbroken recovery from bulimia.

For more information, visit Caroline Miller's website.

Contact Info for Caroline Miller


Web address: http://www.carolinemiller.com/

Travels from: Washington, DC

Phone: (214) 543-0844

Social Media Links



Books Authored by the Guest

 


Resources Mentioned During the Interview

197: Essentialism: The Disciplined Pursuit of Less. Featured Interview with Greg McKeown

Greg McKeown, New York Times Bestseller, Speaker

Greg McKeown and Bill Ringle discuss the philosophy and practice of essentialism as it applies to leadership and life outside the office.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Take-Aways from this Interview

  • How Gandhi’s essentialist mindset allowed him to be so present with his grandson despite massive pressure and social responsibilities.
  • The essentialist approach in three stages: 1) Explore and Evaluate. 2) Eliminate. 3) Execute.
  • Why the reality of entrepreneurship is often different from the goal of it, and what entrepreneurs can do to avoid being stretched too thin by applying these principles.

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Expert Bio 

Originally from London, England, Greg McKeown is the author of the New York  bestseller, “Essentialism: The Disciplined Pursuit of Less” and the founder of McKeown, Inc, a company with a mission to teach Essentialism to people around the world. Their clients include Adobe, Apple, Airbnb, Cisco, Google, Facebook, Pixar, Salesforce.com, Symantec, Twitter, VMware, and Yahoo!.

McKeown has spoken to hundreds of audiences around the world including in Australia, Bulgaria, Canada, China, England, Holland, India, Ireland, Italy, Japan, Norway, Singapore, South Africa, and the United States. His writing has appeared or been covered by Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine and Harvard Business Review. He has also been interviewed on television and radio shows including NPR, NBC, and the Steve Harvey Show.

In 2012 he was named a Young Global Leader by the World Economic Forum. McKeown now lives in Silicon Valley with his wife and their four children. He earned an MBA from Stanford University.

For more about Greg McKeown and his work, please visit his website at www.gregmckeown.com

Contact Info for Greg McKeown

Web address: www.gregmckeown.com

Travels from: San Francisco, CA

Social  Media Links

Books by Greg McKeown

Resources Mentioned During the Interview

196: The Prosperous Leader – Interview with Jacob M Engel

Jacob Engel, Founder of Yeda LLC

Bill Ringle and Jacob M Engel discuss key skills and traits for the Prosperous Leader.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top Take-Aways from this Interview

  • Jacob backed into the realization that business owners needed coaching and support after he was asked by his community to offer them some guidance during the financial crisis.
  • Jacob’s father’s 10 Commandments of good business
  • Smartphones are often used to isolate and distract ourselves, rather than connecting and communicating.
  • Why it’s important to be proactive, rather than reactive, about your business
  • How to set more ambitious goals

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Expert Bio 

Jacob’s leadership and training organization, Yeda LLC (Yeda” in Hebrew means knowledge), founded in 2010, gives seminars and courses to entrepreneurs and business owners. He is passionate about helping entrepreneurs and business owners succeed in their businesses. His mission is to empower leaders and managers by giving them the knowledge to change and helping them implement those changes in their organizations.

Jacob is a Certified Myers Briggs evaluator, Certified 7 Habits for highly effective people facilitator, Certified Positive Psychology coach. He has trained with Roy Cammarano, author and consultant, on his Entrepreneurial Transitions theory.

Previously Jacob was the COO of a 200MM family food and real estate enterprise. Jacob is the author of The Prosperous Leader – How Smart People Achieve Success. 

For more about Jacob M Engel, visit his website.

Contact Info for Jacob Engel


Web address: www.theprosperousleader.com

Travels from: Monsey, NY

Social Media Links

Books Authored by the Guest

Resources Mentioned During the Interview

194: Consulting Success – Featured Interview with Michael Zipursky

Michael Zipursky, Co-founder of Consulting Success

Bill Ringle and Michael Zipursky discuss the mindset and methods that lead to consulting success.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top Take-Aways from this Interview

  • How Michael and his partner Sam were able to see and solve a problem in their community by starting Consulting Success.
  • The prerequisites for making the transition from part-time to full-time consultant.
  • The traits of the most effective consultants.
  • How having conversations can connect you to your ideal clients.
  • Why technology is often a detriment to a consulting practice. 

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Expert Bio 

Michael has consulted for organizations and advised leaders throughout North America, Europe, Asia, Africa, Australia and the Middle East in over 30 industries, from service providers to billion dollar multi-national corporations including Panasonic, Dow Jones, Financial Times, Royal Bank and many others. Michael is an in-demand speaker and gives keynotes and workshops for the Certified Management Consultants Association, Canadian Internet Marketing Conference, Social Media Camp and others.

Michael’s work has appeared in MarketingProfsHuffington Post, Financial Times, FOX Business, Maclean's, HR Executive, Business Edge, Marketing Magazine and in several other media and publications. He is the author of 5 books including Profitable Relations: How to Dramatically Increase Your Profits By Giving Customers What They Really Want, the Consulting Success System: How to Become a Successful Consultant, and the Masters of Consulting Interviews. Michael speaks English and Japanese and loves traveling, jazz music, wines and foods of the world, and spending time with his family. 

For more information, visit Michael Zipursky's website.

Contact Info for Michael Zipursky


Web address: https://www.consultingsuccess.com

Travels from: Vancouver, Canada

Social Media Links

Books Authored by the Guest

192: Subscription Marketing – Featured Interview with Anne Janzer

Anne Janzer, Author, Consultant

Bill Ringle and Anne Janzer discuss subscription marketing strategies for nurturing customers in a world of churn.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top Take-Aways from this Interview

  • Subscription models fundamentally shape the way customers see companies and brands.
  • Why subscription models are more than just transactions, they’re relationships.
  • The phenomenon of Super-Users and why every company should seek them out and cultivate them.
  • How Adobe changed the game by being among the first to adopt a successful subscription model, despite financial media criticism.
  • What companies with a subscription model can do to sustain a customer’s trust long term. 

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Expert Bio 

As a writer and marketer, Anne Janzer has worked with more than 100 technology companies. In 2015, inspired by the changes she saw happening in the software industry around her and their potential ramifications for marketers, she wrote the book Subscription Marketing: Strategies for Nurturing Customers in a World of Churn. That book is now in its second edition and has been published in Japanese and Korean languages.

For more about Anne Janzer, visit her website.

Contact Info for Anne Janzer

Web address: www.annejanzer.com 

Travels from: Mountain View, CA

Social Media Links

Books Authored by the Guest

191: Rising to Power – Featured Interview with Ron Carucci

Ron Carucci, Co-Founder of Navalent

Bill Ringle and Ron Carucci discuss how to recognize the dangers and reap the rewards of rising to power in a business.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top Take-Aways from this Interview

  • Why it is that most leaders fail within their first 18 months of being appointed to leadership
  • What hiring teams need to do to set up new leaders for success
  • The significance of Leading out Loud, and becoming an intentional leader
  • Overview of the Rise to Power Diagram and what it can do for leaders
  • Some of the factors that isolate leaders. 

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Expert Bio 

Ron is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty year track record helping executives tackle challenges of strategy, organization and leadership. From start-ups to Fortune 10’s, non-profits to heads-of-state, turn-arounds to new markets and strategies, overhauling leadership and culture to re-designing for growth. He has helped organizations articulate strategies that lead to accelerated growth, and design organizations that can execute those strategies. He has worked with He has worked in more than 25 countries on 4 continents. He is the best-selling author of 8 books, including the recent Amazon #1 Rising to Power. He is a regular contributor to the Harvard Business Review, where Navalent’s work on leadership was named one of 2016’s management ideas that mattered most. He is also a regular contributor to Forbes, and a two-time TEDx speaker. His work’s been featured in Fortune, CEO Magazine, Inc., BusinessInsider, MSNBC, Business Week, Smart Business, and thoughtleaders.

For more information, visit Ron Carucci's website.

Contact Info for Ron Carucci

Web address: http://www.navalent.com 

Travels from: Woodinville, WA

Social Media Links

Guest Books

    

190: The Membership Economy – Interview with Robbie Kellman Baxter

Robbie Kellman Baxter, Author, Founder of Peninsula Strategies

Robbie Kellman Baxter and Bill Ringle discuss how small business leaders can take advantage of the membership economy to find their superusers, master the forever transaction, and build recurring revenue.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top Take-Aways from this Interview

  • How a college networking connection led to being hired to consult at Netflix
  • The key question to ask when designing a membership offer
  • How to position your membership offer to take advantage of the low-hanging fruit, modeled after how Tony Robbins built his thought leadership empire

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Expert Bio 

Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, a strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Oracle, Electronic Arts and eBay.

A sought-after writer and keynote speaker, Robbie has presented to alumni organizations at Stanford, Harvard and Haas, associations including the AICPA, the American Society of Association Executives, and the National Restaurant Association and organizations including the Wall Street Journal, and Coursera. She has been quoted on business issues in the Wall Street Journal, The New York Times, and Consumer Reports, and has had pieces published in HBR.org, CNN.com, Associations Now and the Journal for Quality & Participation. Robbie has created and starred in eight video courses in collaboration with LinkedIn Learning on business topics ranging from innovation to customer success and membership. Robbie is also on the board of Amava, an organization dedicated to helping people stay active and engaged post-career.

As the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 5 Marketing Book of the Year by Inc.com, Robbie coined the popular business term “Membership Economy”, which is now being used by organizations and journalists around the country and beyond. Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS, media, consumer products and community organizations.

Prior to launching Peninsula Strategies, Robbie was a strategy consultant at Booz-Allen, a New York City Urban Fellow and a Silicon Valley product marketer. Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.

 For more information, visit Robbie Kellman Baxter's website.

Contact Info for Robbie Kellman Baxter


Web address: https://peninsulastrategies.com/

Travels from: Menlo Park, Ca

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Books Authored by the Guest

183: The Road to Excellence: Featured Interview with David Mattson

President and CEO of the Sandler Organization

Bill Ringle and Dave Mattson discuss some of the crucial blind spots to building a successful business, as well as the 6 phases of the Excellence Process: Planning, Positions, People, Processes, Performetrics, Passion.
Key points that you’ll learn from this interview:
  • Growth is continuous, so training to succeed should also be continuous
  • You have to become comfortable talking about money to reach higher levels of success as a small business owner
  • Surprising how many companies fail to take advantage of creating an onboarding playbook for success and the many forms it can take
  • How a sales manager can successfully link an employee’s personal and corporate goals
  • The 6 P’s in the Excellence Process

Interview Insights

Click to Read the Show Notes

2:14 How his grandfather inspired Dave to have a strong work ethic.

3:55 “I came from a family of non-sales people.”

5:26 The importance of putting your own personality into sales.

5:39 How Dave started working with David Sandler.

7:09 Characteristics of entrepreneurs who need outside help

8:04 Why it’s essential for a team of sales people to use the same sales language.

9:54 How to recognize when you have a blind spot and what to do about it.

10:30 “Being an entrepreneur, it’s a lonely business.”

11:10 “People will work harder for themselves than they will for you.”

12:06 “In order to link the corporate goal to the personal goal, you should sit down and have a conversation that would look something like this.”

14:09 “Do you know the top 2 or 3 goals for the people who work for you? If not, you have a blind spot.”

15:21 “If you’re working on the business it’s really tough to work on the business.”

15:45 How having best practices allows your employees to mimic success.

17:06 “If someone’s stepping into that role, i want them to produce at the same level as the person who’s leaving that role.”

17:17 The 6 “P’s” in the excellence process.

18:19 “Where I want to be then affects where the company will be.”

22:12 How to set up your company’s practices so that if the leader or a pivotal employee leaves, the company isn’t paralyzed.

24:31 The Lightning Round

Expert Bio

David Mattson is the CEO and President of Sandler Training, an international training and consulting organization headquartered in North America. Since 1986, he has been a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning throughout the United States and Europe. A Wall Street Journal bestselling author, his new book is The Road To Excellence: 6 Leadership Strategies To Build a Bulletproof Business.

For more information, visit David Mattson’s website.

Contact Info for David Mattson

Web address: https://www.sandler.com/about/our-story/dave-mattson

Travels from: Owning Mills, MD (Baltimore area)

Phone: 410-653-1993

Contact:

LinkedIn Twitter

Resources Mentioned by David Mattson:

Redeem Your Sandler Class Crash Offer: 

Click here to redeem your complimentary sales class with the Sandler Corporation!

Just message a nearby Sandler Training Center and say “I listened to Dave and Bill on the My Quest for the Best podcast, and I want to crash a class!”

Thanks so much for this generous offer, Dave!

  

181: Guide to Winning Clients – Interview with David A. Fields

Founder of Ascendant Consulting

David Fields and Bill Ringle discuss proven methods to winning clients for consultants.

Key points that you’ll learn from this interview:

  • Tried and tested ways of getting more prospects
  • What it means to have “learning conversations”
  • The number one attribute of a right prospect
  • How to know it’s time to upgrade your network
  • The 5 marketing musts in consulting.
  • How to set a basic dashboard to measure outreach
  • A better way to ask for referrals
  • The significance of putting your client first

Interview Insights

Click to Read the Show Notes

1:52 What David is excited about in his life and business right now.

2:10 “One of the benefits of running a small business is that the practice serves you if you do it right.”

3:28 How having a book in accessible spaces leads to an influx of inquiries.

4:15 What it means to have a learning conversation

5:21 “In order for me to remain a thought leader in consulting I have to talk to people and understand what they’re doing.”

5:58 Why David is interested in how people have failed.

6:51”You have to be willing to admit you don’t know, and you need to have a genuine desire to learn.”

7:44 “The obstacles are all internal.”

8:54 Why if you’re targeting smaller company prospects, you need to make sure they have big issues.

11:14 “The place to start is not by defining your target.”

11:20 “The number one attribute of a right prospect is that you can reach them.”

12:32 Why you need to reach the influencer and the decision maker and make A1 relationships.

13:47 Trade associations and the 5 marketing musts in consulting.

14:40 How David helped a small firm explode their business through trade associations.

16:14 Why trade media is still relevant.

17:18 Ways to measure the success of your outreach.”

18:08 “There’s a difference between goals and behaviors.”

20:10 “Most people absolutely suck at asking for referrals.”

21:53 “People who are interesting are people who are doing things.”

22:53 “Consulting is not about you.”

24:29 How you interact with people everyday, how you respond, affects your business.

25:49 “We are wired to think about ourselves.”

25:59 Lightning Round

 

David Field’s Bio

David A. Fields works with boutique consulting firms and individual consultants across the globe that are eager to accelerate growth, increase profit and create lucrative, lifestyle-friendly practices. He has guided consultancies ranging from one-person startups to the consulting divisions of some of the world’s largest companies.

David still advises corporate clients too. After climbing the ranks to become a partner at a prestigious consulting firm in Connecticut, David co-founded Ascendant Consulting, where he has attracted clients such as Abbott Laboratories, Church & Dwight, FMC, Warner Home Video, and many others.

David’s books include Amazon’s highest-rated book on the business of consulting released in the past 20 years: The Irresistible Consultant’s Guide to Winning Clients.

He also leads the Ascendant Consortium, a unique, “general contractor” model in which David acts as both a client and consultant on the same project. The consortium now includes more than 150 consultants whose clients are a Who’s Who of the global business world. The Ascendant Consortium was a breakthrough for David professionally, and in this model high-dollar, high-margin projects are the norm.

David received his Bachelor’s and Master’s degrees from Carnegie Mellon. (Go plaid!) He is a hockey fanatic and eats egregious amounts of chocolate.

For more information, visit David Field’s website.

Contact Info for David Fields

Web address: http://davidafields.com

Travels from: Ridgefield, CT

Phone: (203) 438-7236

Contact:

LinkedIn YouTube Twitter

Resources Mentioned by David Fields:

   

How to Talk So Kids Will Listen & Listen So Kids Will Talk

173: How to Hire A Players: Featured Interview with Eric Herrenkohl

President of Herrenkohl Consulting

Eric Herrenkohl talks with Bill Ringle about how to hire A-Players for Small Business Leaders.

Key points that you’ll learn from this interview:

  • The fatal flaw of treating hiring as a transactional process
  • Understanding that outstanding performers often need to be managed and supported differently than others
  • Recruiting is a critical leadership skill
  • The magic of involvement leading to buy-in
  • The precaution that C-players may be able to sell themselves better than A-players
  • The best questions to ask to discover the real responsibilities that a candidate undertook
  • How to coach your team to find the best fit for the role without worrying about offending candidates (you’re actually doing them a service, too!)
  • Even very good businesspeople have blind spots that can limit their effectiveness (in hiring as well as in performing)

Interview Insights

Click to Read the Show Notes

3:04 Eric discusses what it was like meeting Bob Perkins at YoungLife.

3:19 “Great leaders lead other leaders.”

4:01 “If you want to hire and keep great people then you’re going to have to be prepared to invest in a few and have that team be the core that impacts the many.”

6:08 Why “A Players” can sometimes be difficult.

7:48 “I think there’s a difference between disagreeable [people] and people who are behaving poorly because they’re not getting the attention, and not getting treated the way that they need.”

9:25 Why leaders should always have a Plan B when it comes to dealing with toxic A Players.

12:02 “You’ve got to get your whole team involved in recruiting.”

14:25 What it means to have an A Player scorecard, and what the process means for team buy-in of new recruits.

14:51 How asking questions can create a whole new level of employee engagement.

16:23 “We get better at things that we practice.”

18:03 Tested tips and tricks for putting interviewees at ease before and during an interview.

18:08 “The most important interview question is the follow-up question.”

20:54 “What you’re doing as an interviewer is working to ensure a good mutual fit: good for the company, and good for the person.”

22:45 “There are not that many great leaders out there, so if you invest in your own ability as a leader, if you get better as a leader, then you’ll attract other leaders.”

23:25 “I’m committed to finding and hiring the best people that I can.”

23:57 What inspired Eric to write the book How to Hire A-Players.

26:54 “Over the last 6 months the talent markets have gotten hotter, making it harder to find and hire the best.”

27:35 What Eric does to stay productive and on track. 

Expert Bio

Eric Herrenkohl is the President of Herrenkohl Consulting, a consulting and retained executive search firm that he founded in 2002. He works as an advisor to CEOs on building superior leadership teams.

Eric is the author of the upcoming book Crowbar: Pry away top talent, surround yourself with the right leaders, and create the team your customers demand.

His previous book How to Hire A-Players is an Amazon bestseller published by Wiley that is described as one of the top 10 recruiting books of all time by Recruiter.com.

Business Week, Fox News, NBC News, the Toronto Globe and Mail, the Philadelphia Business Journal, the Philadelphia Inquirer, Inc.com, Careerbuilder.com, MSNBC.com, Monster.com, and the LinkedIn Talent Blog have all featured his work.

Eric holds a master’s degree from Covenant Seminary in St. Louis and an undergraduate degree in economics and history from the University of Michigan, Ann Arbor. He and his wife and four children live in the Philadelphia area.

For more information, visit Eric Herrenkohl’s website.

Contact Info for Eric Herrenkohl

Web address: http://www.herrenkohl.com/

Travels from: Wynnewood, PA

Phone: (610) 742-8196

Connect on Social Media

LinkedIn Facebook Twitter YouTube

Resources Mentioned by Eric Herrenkohl:

Bob Perkins – WRTI

melinda blau

157: Striking Up Conversations with Strangers – Featured Interview with Melinda Blau

Journalist and Author

Melinda Blau talks with Bill Ringle about learning confidence, diversifying your network, and starting up conversations with strangers.

Listen to this interview to learn:

  • The advantages of striking up conversations with strangers in business.
  • How having consequential strangers in your life adds both variety to your perspective and dollars to your bottom line.
  • What to do to add consequential strangers in your life when you relocate or visit a new city.
  • How to overcome your shyness and other factors that have held you back from reaching out.

Expert Bio

Melinda Blau is a journalist who has been researching and reporting about relationships and social trends since the seventies. Her most recent book is Consequential Strangers: The Power of People Who Don’t Seem to Matter…But Really Do, which explores the vast and unsung array of everyday people, on and off the Internet, who have a profound impact on our business success, happiness, and health.

Melinda is the voice of the Consequential Strangers blog and has written more than ninety magazine pieces and a dozen other books, including the best-selling Baby Whisperer series. She also blogs for Psychology Today and More magazines and writes a bi-monthly column for Shareable. Melinda is a mother and grandmother, and the co-founder of Mother U, a website for contemporary women of both generations.

For more information, visit Melinda’s website.

Contact Info for Melinda Blau

Web address: ConsequentialStrangers.com

Travels From: New York, NY

Follow Melinda:

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Books by Melinda Blau

  

 

adam_witty

155: Get Yourself Published – Featured Interview with Adam Witty

Adam Witty talks with Bill Ringle about how to build your business through book publishing.

Founder and CEO, Advantage Media Group

Charleston, SC

Listen to this interview to learn:

  • The advantages you gain by being a published author.
  • What steps Adam took to land his first group of clients.
  • Insights into how the book publishing industry has changed and what’s really necessary to succeed in building a platform.

Expert Bio

Adam Witty is the Founder and Chief Executive Officer of Advantage Media Group, heading up strategic business development and growth opportunities for the company. What began in the spare bedroom of his home is now an international media company with leading businesses in book publishing, magazine publishing, and television and video.

Adam is the Publisher of Advantage Magazine, is the author of 21 Ways to Build Your Business with a Book and 21 Ways to Build Your Business with a Magazine, and is co-author of How To Build Your Dental Practice With a BookHow to Build Your Law Practice with a Book and Click: The Ultimate Guide to Internet Marketing for Authors. His weekly television shows Author Advantage TV™ and Entrepreneurs Library TV™ can be seen on the internet television station Advantage.tv.

Adam is an in-demand speaker, teacher, and consultant on marketing and business development techniques for entrepreneurs and authors and is a frequent guest on the acclaimed Extreme Entrepreneurship Tour. Adam has been featured in The Wall Street Journal, Investors Business Daily, Young Money Magazine, and on ABC and Fox and was named to the 2011 INC. Magazine 30 Under 30 “list of America’s most cool entrepreneurs.”

For more information, visit Adam’s website.

Contact Info for Adam Witty

Business Phone: 843-414-5600

Web address: AdvantageFamily.com

Travels From: Charleston, SC

Follow Adam:

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Books by Adam Witty

     

anita_campbell

145: Following Small Business Trends – Featured Interview with Anita Campbell

Founder and CEO, Anita Campbell Associates Ltd.

Anita Campbell talks to Bill Ringle about the nuggets of advice that small business owners need to succeed in the midst of their busy schedule.

Listen to this interview to learn:

  • How she made the successful transition from the corporate world to being a successful entrepreneur.
  • What other entrepreneurs want from learning materials and networking.
  • Four trends that are driven by different forces and are shaping what tools and strategies entrepreneurs use to grow.

 

Interview Insights

Click to Read the Show Notes

1:38 Campbell’s journey from corporate attorney to business decision-maker and consultant to founder of Small Business Trends.

4:07 [On curating content in the web’s earlier days] – “We would follow our website statistics and see which articles were most popular. We would see which articles were getting linked to by others, just which ones were getting the attention, and from there we were able to do more of the things that were really popular.”

5:08 [On reacting to customer feedback] – “Like any magazine we get communications from readers and we act on that.”

5:47 The different types of content, personalities, and media Campbell hosts on her podcast.

6:37 “We like an eclectic mix of good information whether it’s on technology, or human resources, management, marketing, whatever it is, as long as it’s of interest to small businesses.”

7:08 “People are interested in actionable kinds of advice rather than long essays that may be real thought pieces, I mean there’s a place for those, but we need to have a steady diet of good actionable tips.”

7:52 “A lot of our advice applies whether you are a sole proprietor, or if you have a staff of 5,10, 50 people working in the business. We just react to ‘What do people say is the most important to them?’”

8:22 How tracking private email shares can indicate the success of published content.

9:25 [On SBT’s most popular content] “Our perennial favorites are the startup failure statistics, they get quoted a lot…People are just trying to make sure that they don’t become a statistic.”

10:10 [On SBT’s popular 1 page marketing plan] “People are looking for something that doesn’t overwhelm them, and when you think about your typical small business owner – well think about yourself, I think about myself – I have so many things coming at me in a day’s time I don’t have big blocks of time to sit down and write a lengthy marketing plan.”

11:15 “We want help. We look for aids and assistance. But it’s gotta be stuff that we can deal with quickly, because we don’t have a lot of time.”

12:25 [On the inspiration for Visual Marketing] “We’re very busy, our brains our fried from all of the other things we have to worry about and get done in a day. Even if we have some outside marketing help, we’re rolling up our sleeves and helping our outside marketing agency or consultant. And we have to think up new ideas and that’s very tough.”

12:50 Campbell’s technique for quick idea formulation.

13:20 [What the book is about] “It’s 99 examples that you can use of low-cost creative marketing to pull ideas and hopefully trigger some ideas of something you can apply in your own business.”

13:55 “With the explosion of blogs today, so many small business, and in particular those that sell B2B to other small business, have started their own blogs. And while getting information and advice was useful, one thing that so many of them were looking for is a way to also get visibility for their own blog, for their own thoughts, and to be able to share with the world what they are doing.”

14:24 “One of the very powerful things that we learned was that we could become more popular if we helped our readers become better known.”

15:01 “While we want to give you information and resources as a reader, we know that it’s also key for you as a small business owner – perhaps you’re a consultant, account, or some sort of professional, head of your own marketing agency – you need to establish your own thought leadership, and to be able to get out there and let the world know what you’re doing.”

16:00 The story of BIzSugar.com and what it does for small business owners.

17:57 [On BizSugar’s content] – “We keep the site very focused on small business, we don’t allow anything off topic in there. If you are really into sports or entertainment, there are plenty of sites for that. BizSugar is not one of them. And it’s because we keep it so focused that it’s a useful resource.”

19:35 “We’re open and we relish serving even the smallest of small business, or even if you think your business is a mundane kind of business, there’s probably a place for it to be mentioned in some way. We always look for the unique, what’s special about a business. I think every business has something special – I don’t care how small, where you’re located, there’s something special in your business, and if we can spot that, we love to talk about it.”

20:45 On how Small Business Trends is able to track changes and trends in the market, especially with emerging technology. 

Expert Bio

Anita Campbell is a small business expert who serves as CEO of Anita Campbell Associates Ltd, a woman-owned consulting firm helping companies and organizations reach the small business market. Prior to starting her own businesses in 2001, Anita held a variety of senior executive positions in the corporate world, including Senior Vice President of Bell & Howell Publishing Services, culminating in the role of CEO of an information technology subsidiary of Bell & Howell.

As Publisher of several online media properties and syndicated content, Anita reaches over 1 million small business owners and entrepreneurs annually. She is the founder and Editor-in-Chief of Small Business Trends, an award-winning online publication, and hosts Small Business Trends Radio, where she interviews other small business experts.

Anita is a prolific writer and a regular speaker at small business, marketing and technology events. Her new book, Visual Marketing, was published in September, 2011. In addition to her own publications, her articles and columns have been published at places such as Inc Technology, OPEN Forum, and Success Magazine. Her expertise is often sought by the media, and she is quoted in The New York TimesFortuneUSA Today, and many other outlets.

For more information, visit Anita’s website.

Contact Info for Anita Campbell

Business Phone: 330-242-1893

Web address: AnitaCampbell.com

Web address: SmallBizTrends.com

Travels From: Cleveland, OH

Follow Anita:

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Books by Anita Campbell

Steven-Snyder

132: What Does Success Teach Us? Nothing – Featured Interview with Steven Snyder

Founder of Snyder Leadership, Management Expert and Author

Management expert Steven Snyder talks to Bill Ringle about what leaders have in common, and why success is a bad teacher.

Listen to this interview to learn:

  • How consulting offers a post-graduate education in business.
  • Details about the what leaders find in common while advancing their business goals: change, tension points, and feeling off-balance at times.
  • The importance and value of embracing one’s own struggle story as a way to greater authenticity, clarity, and power.
  • When success can make a lousy teacher.
  • Different types of blind spots that leaders typically face.
  • How working to solve the wrong problem can be corrected.

Expert Bio

Steven Snyder is the founder and managing director of Snyder Leadership Group.

Snyder joined Microsoft in 1983, when the company was in its infancy. His work there, praised by Bill Gates, secured the relationship with IBM during a crucial stage in Microsoft’s growth and helped shape the history of the personal computer industry. Promoted as Microsoft’s first business unit general manager, Snyder led the company’s Development Tool business, where his team won PC Magazine’s Technical Excellence Award on three occasions.

In 1996, Snyder co-founded Net Perceptions, where he commercialized “collaborative filtering” – a technology that enables the real-time personalized recommendations that have become central to the online shopping experience. This groundbreaking work won Snyder the first-ever World Technology Award for Commerce in 1999 for “contributing to the advance of emerging technologies for the benefit of business and society.”

Snyder holds an MBA from the Harvard Business School, where he was a Baker Scholar, and a Ph.D. in psychology from the University of Minnesota.

Leadership and the Art of Struggle is his first book.

For more information, visit Steven’s website.

Contact Info for Steven Snyder

Web address: Snyderleadership.com

Travels From: Orono, MN

Contact:

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Books by Steven Snyder:

 Leadership Steven Snyder

 

Mark-Levy

128: What’s Your Big Idea? – Featured Interview with Mark Levy

Author, Writer, Founder of Levy Innovation, and Magic Illusion Designer

Magic Illusion Designer Mark Levy talks to Bill Ringle about marketing, Jerry Garcia, and how to  get narrower in order to perform bigger.

Listen to this interview to learn:

  • How one consultant’s business went from earning from about $1800 to over $ 100,000 each month.
  • The single most important thing a business can do to have others seek them out for business.
  • What one consultant did to become #2 best-selling author on 800-CEO-Read.
  • How Jerry Garcia compares the Grateful Dead to licorice to help him think about marketing.
  • The “mentoring perspective” and how it helps stripe away generalizations and hyperbole.
  • The importance of immersing yourself in reading.

Interview Insights

Click to Read the Show Notes

1:22 [On what it means to be a positioning expert] “[A positioning expert/consultant is the one who finds] in a business the big, sexy idea of what that business should be about. The thing that people are going to talk about, the differentiated point…and bring that to the fore of the business  so it comes through loud and clear.”

2:14 The story of Bill Treasurer, aka Captain Inferno, and his career evolution from stunt performer with a fear of heights to management consultant to courage builder.

4:32 [On Bill Treasurer’s Big Sexy Idea] “All of Bill’s workshops, all of his keynotes, all of his consulting, all of his material started to revolve around ways of driving fear out of the workplace.”

6:00 Levy describes his early days in the publishing field.

6:55 “The interesting thing in the field I came from, the books I had were identical to the books my competitors had, and identical to the ones my customers had…I had to bring ways of making my product stand out from other people’s products.”

7:57 “After I left the book field, I just took that knowledge of how to sum up what the story was behind something, and whether it should be sold or not, with me.”

8:13 “So it’s like, here’s your compelling idea, here’s what you need to go to market with it.”

8:52 How spotting a trend and taking a risk in the publishing industry helped Mark win over one of his best clients.

10:15 [On taking the leap from publishing to his current career] “I remember that someone hired me to write a book with him, and that gave me the courage to jettison this career…I didn’t leave my work to go to nothing, I had one big client.”

12:04 How attending conferences, and speaking at conferences, helped Mark to jumpstart his “point of differentiation” consulting business.

12:46 “What’s your big idea? And how do you write about this big idea?”

13:19 [Common obstacles and blind spots] – “When people come to me they often think they want to be differentiated, they think they want to stand out, but they don’t really. In order to stand out, you have to have a very specific message, but it has to be for a very specific audience. People are often scared to choose who it is they’re speaking to.”

14:30 “You have to talk to an audience in such a clear way about their problems and their vision and their worldview, and you have to talk about it with such precision. You can’t use the same language and the same ideas for everyone that you’re speaking to. It’s just not going to resonate.”

14:40 [On narrowing your focus] “It seems counterintuitive, but again, because you can’t reach everyone…you just have to be accepting that way to success is too narrow rather than to expand.”

16:11 How Mark helped Sales Training Consultant Lisa Earl McCloud narrow her focus and harness the power of her big idea to have more success in her field.

18:19 “You have to get narrower if you want to get bigger.”

19:16 Mark explains the benefits of targeting subgroups within larger groups.

19:55 [Paraphrasing Jerry Garcia] “The Grateful Dead is like licorice, now some people out there hate licorice, but the people who love licorice, really love licorice. So you find the people who really love licorice, and give them licorice.”

20:54 [On Why People Hire Mark] – “If people knew what their big sexy idea was, they would already be using it. They wouldn’t need to hire me.”

21:38 “[On finding the big sexy idea] –  “I instantly assume that whatever their directly saying is not working to the extent that it should be. So what I need to do when I’m working with them is I question them from such a variety of angles…I try to take backdoor routes to get them to be more honest about what they’re actually saying.”

22:38 The one question Mark asks people to get them to realize their true focus.

24:20 [On why facts are more compelling than hyperbole] “I say to them, ‘Look, I believe your service is remarkable, you even use the word remarkable, what would I see if I watched you delivering this remarkable service? What would I actually see you doing.”

26:57 [On spotting trends in your own business] “I didn’t come up with a claim and find ways of justifying it. I dispassionately looked over my business and asked what are all the ways I’m helping customers?”

28:08 How Mark’s book Accidental Genius helps readers use free writing to take off the limits of their thinking.

30:26 [On the extensive reach of Accidental Genius] “I can’t be everywhere in the world, but the book gets to places I don’t know about and acts as an emissary for me.”

31:01 How Mark uses free writing to stay productive in the midst of a busy schedule.

33:55 [On the importance of varying your inputs and also being immersed in your field] – “It’s very hard to create in a vacuum.”

Expert Bio

Mark Levy is the founder of Levy Innovation LLC, a positioning firm that helps consultants, authors, and other thought leaders increase their fees by up to 2,000%.

  • Marshall Goldsmith, named by the London Times as one of the 50 most influential management thinkers in the world, says “Mark helped me understand who I am, establish my brand, and communicate my brand to the world.”
  • David Meerman Scott, who authored the biggest-selling social media book ever written, calls Mark “a positioning guru extraordinaire.”
  • TED speaker, Simon Sinek, says, “Mark helped me find my why.”
  • Fast Company “Expert Blogger” Cali Yost says: “Mark helped me rethink my entire business in a day. He’s a miracle worker.”

Before devoting his work fulltime to Levy Innovation, Mark served as Chief Marketing Officer at an Inc. 5000 experiential branding organization whose clients include Bank of America, Samsung, Time Warner, Tivo, and Harvard and Stanford Universities.

Mark has written for the New York Times, and has written or co-created five books. His latest book, “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content,” has been published in eleven languages.

Mark has also taught research writing at Rutgers University.

In addition to being a positioning consultant, Mark creates magic tricks and shows. His work has been performed in Carnegie Hall and Las Vegas, and on all the major TV networks. He also co-created the off-Broadway show, “Chamber Magic,” which has played for twelve years, and is the longest-running one-person show in New York City.

For more information, visit Mark’s website.

Contact Info for Mark Levy

Web address: levyinnovation.com

Travels From: Clinton, NJ

Follow Mark:

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Books by Mark Levy:

Additional Resources Mentioned 

Bill Treasurer’s Courageous Leadership

Lisa McCloud’s Selling with Noble Purpose

gerald chertavian

125: Never Let Them See You Sweat – Featured Interview with Gerald Chertavian

Author and Founder/CEO Year Up

Gerarld Chertavian talks to Bill Ringle on My Quest for the Best about talent, opportunity, and turning your passion into your career.

Listen to this interview to learn:

  • What he is doing to redefine who is talented.
  • Why you should never “let them see you sweat.”
  • How sensitivity and respect lead to opportunity.
  • What skills companies are in demand of and how we can give those skills to America’s young adults.
  • That turning your avocation into your vocation is possible.

Expert Bio

Gerald Chertavian is dedicated to closing the opportunity divide that exists in our nation. To that end, he founded Year Up in 2000 and subsequently wrote the book A Year Up: How a Pioneering Program Teaches Young Adults Real Skills for Real Jobs-With Real Success.

Year Up is one of the fastest growing non-profits in the nation. It has been recognized by Fast Company and The Monitor Group as one of the top 25 organizations using business excellence to engineer social change. Gerald himself is the recipient of the 2003 Social Entrepreneurship Award by the Manhattan Institute and the 2005 Freedom House Archie R. Williams, Jr. Technology Award. In 2006, Gerald was elected as a Fellow with the Ashoka Global Fellowship of social entrepreneurs, and in 2008, he was appointed by Massachusetts’ Governor Deval Patrick to serve on the MA State Board of Elementary and Secondary Education.

Gerald began his career on Wall Street as an officer of the Chemical Banking Corporation. Following graduate school he co-founded Conduit Communications and fostered its growth to more than $20M in annual revenues and more than 130 employees in London, Amsterdam, New York and Boston. From 1993 to 1998, Conduit ranked as one of the UK’s fastest growing companies. Following the sale of Conduit to i-Cube in 1999, Gerald turned his full attention to opportunities for others.

For more information, visit Gerald’s blog.

Contact Info for Gerald Chertavian

Web address: TheOpportunityMovement.com

Travels From: Boston, MA

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Victor-Hwang

124: Designing Innovative Ecosystems – Featured Interview with Victor Hwang

CEO/Co-Founder of T2 Venture Capital

Victor Hwang talks to Bill Ringle about Silicon Valley, breakthrough technologies, and the nature of the innovative ecosystem.

Listen to this interview to learn:

  • Why some places thrive and others struggle with comparable levels of the talent pool and opportunity.
  • What is a trust network and why it matters.
  • The surprising key to an innovative ecosystem
  • A simple belief to cultivate that makes an ecosystem sustainable

Expert Bio

Victor Hwang is CEO, co-founder and Managing Director of T2 Venture Capital, a Silicon Valley venture firm that builds startup companies and the ecosystems that grow them. T2VC mentors and invests in innovative companies with breakthrough technologies. But unlike any other firm of its kind, T2VC also leverages the practical knowhow of company-building to design innovation ecosystems around the world. This expertise includes capital formation, innovation policy, and entrepreneurial development for partners such as the World Bank, USAID, and numerous governments and corporations.

Victor is primary co-author of the book The Rainforest: The Secret to Building the Next Silicon Valley (Regenwald, 2012), which explains how society can foster innovative economies.  The book has been praised as “an insightful, forward-thinking assessment of what makes Silicon Valley tick” (Kirkus Reviews) and “a detailed analysis of the power of environment on startup success” (Forbes).  Victor is author of the follow-up book, The Rainforest Blueprint: How to Design Your Own Silicon Valley (Regenwald, 2013), a short, full-color, lively do-it-yourself guide to catalyze innovation in any company, organization, or region. Victor is also a contributing columnist to Forbes magazine, where he authors the blog Riffs from the Rainforest. He has also written for The Wall Street Journal, TechCrunch, and Entrepreneur.

Victor graduated from Harvard University with an A.B. with Honors, studying Government plus additional studies in Computer Science, Computer Architecture, and Operating Systems Design. He graduated from the Law School of the University of Chicago with a J.D. He was appointed as a Law Clerk in the General Counsel’s office of the U.S. Agency for International Development in 1997 and served in national politics from 1995 to 1997.

For more information, visit Victor’s website.

Contact Info for Victor Hwang

Web address: Innovation Rainforest

Travels From: Silicon Valley, CA

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The Rainforest