Author and Founder/CEO of re:kap
Kevin Allen talks with Bill Ringle about using the Hidden Agenda to your advantage.
Listen to this interview to learn:
- What it means to really listen for the underlying emotions in what your prospect is telling you
- How to know when you have connected with your client’s hidden agenda
- What are the three primary types of hidden agendas
- What Kevin said in his pitch for the MasterCard account that helped his agency stand out from the competition and win the account
- How you can use the Advocate’s approach in your own business development
Kevin Allen is an expert in business development and in leading companies and individuals to achieve their ambitions. He spent two decades on the front lines of business development at the top of advertising giants McCann Worldgroup, Interpublic Group, and Lowe Worldwide and is recognized as one of the advertising industry’s most accomplished growth professionals.
A veteran of the Interpublic Group and a “Mad Man” of agency McCann Erickson, Kevin worked with such brands as MasterCard, developing the globally famous “Priceless” campaign, Microsoft, Marriott, Smith Barney, Nestle, L’Oreal, Lufthansa and Johnson & Johnson. At McCann, he created what is arguably one of the industry’s most envied new business programs, which named McCann Worldgroup the number one agency in new business and Global Agency of the Year, two years in a row. As Lowe Worldwide Vice Chairman, Allen played a pivotal role in the turnaround that named the company Ad Age’s “Turnaround Agency of the Year” in 2009.
He is the Founder and CEO of re:kap, which works with companies to crystallize their sense of purpose, develop plans for growth activity, and align and train their people to reach growth objectives. He is also the author of The Hidden: A Proven Way to Win Business and Create a Following.
For more information, visit Kevin’s website.
Contact Info for Kevin Allen
Business Phone: +44-(0)207-100-9797 (London) or 212-365-7489 (NY)
Web address: rekapltd.com
Travels From: London, England
Books by Kevin Allen