3: The Truth About Leads – Interview with Dan McDade

President and CEO, PointClear

Norcross, GA

Listen to this interview to learn:

  • The characteristics of a complex sale and how it must be treated differently.
  • Common mistakes companies make with misunderstanding lifetime customer value,  cost per lead, and making accurate sales forecasts.
  • The value of being persistent and how it lead to a $1 billion dollar sale for one of PointClear’s clients.

Expert Bio

Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. He has been instrumental in developing the innovative strategies that drive revenue for PointClear clients nationwide.

In addition to serving as president and CEO of PointClear, Dan is the author of The Truth About Leads, an insightful book that sheds light on the little-known secrets that help focus B2B lead-generation efforts, align sales and marketing organizations and drive revenue. The book was published in early 2011.

The Sales Lead Management Association named Dan one of the 50 most influential people in sales lead management in 2009, 2010 and 2011. Dan is also the author of ViewPoint | The Truth About Lead Generation, a blog exploring issues related to B2B sales, marketing and lead generation.

For more information, visit Dan’s website.

Contact Info for Dan McDade

Business Phone: 678-533-2700 or 877-582-9909 (toll free)

Web address: PointClear.com

Travels From: Atlanta, GA

Follow Dan:Twitter


Books by Dan McDade

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