Episode 188 - Shift Ahead - Interview with Allen Adamson - My Quest for the Best

Episode 188 – Shift Ahead – Interview with Allen Adamson

Co-Founder of Metaforce.co

Allen Adamson talks with Bill Ringle about how small business owners can shift ahead and outsmart the problems that might limit, restrict, or confine the growth of your business.

Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Key Insights from this Interview 
  • The 7 Red Flags that mean a company is becoming less relevant
  • Why it’s so essential to transform your brand into an experience 
  • The story of Central Park and how they divided tasks to assign accountability to the conservancy rangers.
  • The importance of zooming out when it comes to increasing social media engagement.
  • What Jerry Seinfeld can teach us about being more observant

Interview Insights

Click to Read the Show Notes

1:44 Allen recounts his experience interviewing with an ad agency immediately following graduation.

3:19 “Marketing is about making your products or service relevant in a rapidly changing world, and if you have no clue what’s going on in the world, you’re not going to be very good at marketing.”

4:11 What Allen reads and listens to in order to stay relevant. “Part of staying current is staying out of your desk.”

4:46 “I always look for clients that are facing challenges that don’t have any easy answer.”

6:39 “If you just really try to watch your customer and observe what’s going on, you’ll be a step ahead.”

7:10 Why you should be more like Jerry Seinfeld.

9:05 “If you just do what you did yesterday, [you’re] going to become less relevant.”

9:50 Why being myopic is the biggest red flag for your business.

10:58 The importance of paying attention to alternatives.

12:09 “A big problem for a business that has become irrelevant is pointing at the other guy.”

14:19 The story of Katz’s Deli and what they did to stay relevant.

15:32 “Sometimes luck matters.”

18:17 The story of the National Geographic Boats. “Instead of just taking a cruise to Alaska, you could take a cruise on National Geographic Boats…you’re living a National Geographic Experience.”

19:14 Why you should make your brand an experience.

20:22 “Everyone can provide a little extra to make their customers’ experience really unexpected. If it’s unexpected people will share it.”

21:11 The importance of zooming out when it comes to increasing social media engagement.

22:26 The story of Central Park and how they divided tasks to assign accountability to the conservancy rangers.

23:37 “If you can get your employees to own the problem or own the business totally with you…you’ll be far better off.”

23:59 “No one ever washes a rental car.”

24:21 The Lightning Round

Expert Bio

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm.

More information can be found on the Shift Ahead website: www.shiftaheadbook.com

For more information, visit Allen Adamson’s website.

Contact Info for Allen Adamson

Web address: https://www.metaforce.co/

Travels from: Scarsdale, NY

Phone: (914) 806-6647

Contact:

Twitter

Resources Mentioned by Allen Adamson: