Co-Founder of Metaforce.co
Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
- The 7 Red Flags that mean a company is becoming less relevant
- Why it’s so essential to transform your brand into an experience
- The story of Central Park and how they divided tasks to assign accountability to the conservancy rangers.
- The importance of zooming out when it comes to increasing social media engagement.
- What Jerry Seinfeld can teach us about being more observant
Click to Read the Show Notes
[1:44] Allen recounts his experience interviewing with an ad agency immediately following graduation.
[3:19] “Marketing is about making your products or service relevant in a rapidly changing world, and if you have no clue what’s going on in the world, you’re not going to be very good at marketing.”
[4:11] What Allen reads and listens to in order to stay relevant. “Part of staying current is staying out of your desk.”
[4:46] “I always look for clients that are facing challenges that don’t have any easy answer.”
[6:39] “If you just really try to watch your customer and observe what’s going on, you’ll be a step ahead.”
[7:10] Why you should be more like Jerry Seinfeld.
[9:05] “If you just do what you did yesterday, [you’re] going to become less relevant.”
[9:50] Why being myopic is the biggest red flag for your business.
[10:58] The importance of paying attention to alternatives.
[12:09] “A big problem for a business that has become irrelevant is pointing at the other guy.”
[14:19] The story of Katz’s Deli and what they did to stay relevant.
[15:32] “Sometimes luck matters.”
[18:17] The story of the National Geographic Boats. “Instead of just taking a cruise to Alaska, you could take a cruise on National Geographic Boats…you’re living a National Geographic Experience.”
[19:14] Why you should make your brand an experience.
[20:22] “Everyone can provide a little extra to make their customers’ experience really unexpected. If it’s unexpected people will share it.”
[21:11] The importance of zooming out when it comes to increasing social media engagement.
[22:26] The story of Central Park and how they divided tasks to assign accountability to the conservancy rangers.
[23:37] “If you can get your employees to own the problem or own the business totally with you…you’ll be far better off.”
[23:59] “No one ever washes a rental car.”
[24:21] The Lightning Round
Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm.
More information can be found on the Shift Ahead website: www.shiftaheadbook.com
For more information, visit Allen Adamson’s website.
Contact Info for Allen Adamson
Web address: https://www.metaforce.co/
Travels from: Scarsdale, NY
Phone: (914) 806-6647