259: Lessons from the trenches in perseverance and reinvention from Matt Sweetwood
Matt Sweetwood, author of Leader of the Pack: How a single dad of five led his kids, his business and himself from disaster to success
Matt Sweetwood and Bill Ringle discuss the qualities of purposeful perseverance and personal reinvention for small business leaders.
>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
Top 3 Take-Aways from this Interview
- The absolute best way to ensure long term survival and success is to continuously work on reinventing your business. The time you need to reinvent your business is when you have the most market share, momentum, resources and infrastructure to be a leader in a new business.
- The mistake that I think a lot of people make is that they wait until it’s too late in order to reinvent their business.
- We can win our kids, raise them to be happy and healthy people and manage to have a big, fun, and exciting life while we are doing so.
Tweet-Ready Insights from this Episode
The absolute best time to reinvent your business is when it’s at its peak. #MQ4B Ep259 with Matt Sweetwood (@MSweetwood), author of Leader of the Pack Click To Tweet Recognize there may be a problem ahead even when things are going well. #MQ4B Ep259 with Matt Sweetwood (@MSweetwood), author of Leader of the Pack Click To Tweet Use the expert knowledge you have of your business and industry to come up with a new way of doing things or an idea no one has thought of before. #MQ4B Ep259 with Matt Sweetwood (@MSweetwood), author of Leader of the Pack Click To Tweet If you wait until you have problems, your business is on the decline, or competitors are appearing, most likely it will be too late.#MQ4B Ep259 with Matt Sweetwood (@MSweetwood), author of Leader of the Pack Click To Tweet Identify those things so you can understand the assets you have which will allow you to pivot and reinvent the business. #MQ4B Ep259 with Matt Sweetwood (@MSweetwood), author of Leader of the Pack Click To Tweet Do one thing positive to advance the circumstances and eventually your circumstance gets better. #MQ4B Ep259 with Matt Sweetwood (@MSweetwood), author of Leader of the Pack: How a single dad of five led his kids, his business and… Click To Tweet You should start reinvention today, before your company ends up in the graveyard of great companies that failed to react in time. #MQ4B Ep259 with Matt Sweetwood (@MSweetwood), author of Leader of the Pack Click To Tweet Putting myself in shape, being organized, combining the personal and the business together in one life plan made it all work. #MQ4B Ep259 with Matt Sweetwood (@MSweetwood), author of Leader of the Pack Click To Tweet You can have a great business and great personal life if you take the time to learn how to put it together. #MQ4B Ep259 with Matt Sweetwood (@MSweetwood), author of Leader of the Pack Click To Tweet The real lesson that I learned throughout my career is that you never want to stay stationary in your business.#MQ4B Ep259 with Matt Sweetwood (@MSweetwood), author of Leader of the Pack: How a single dad of five led his kids, his… Click To Tweet If you want to communicate and connect with people, you need to be able to relate on their terms. #MQ4B Ep259 with Matt Sweetwood (@MSweetwood), author of Leader of the Pack Click To Tweet People is number one because people are your number one asset. #MQ4B Ep259 with Matt Sweetwood (@MSweetwood), author of Leader of the Pack Click To TweetInterview Insights
Read the Show Notes from this Episode
- What reinvention means to you. [2:05]
- Characteristics of reinvention [3:38]
- How he reinvented Unique Photo to avoid its demise as digital cameras became commonplace [07:41]
- Pivoted from B2B to B2C business [11:02]
- His personal challenges while facing reinvention with companies he’s run [14:58]
- Talks about manning up for his kids [18:40]
- How he found strength to overcome personal and business challenges [19:49]
- Talk about how he added million users on the Bebe platform [24:52]
- Consistency matters especially for brand [28:01]
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Expert Bio
Matt Sweetwood is the CEO of Lux Now, a website that brings luxury goods into the sharing economy. Before Matt went to Unique Photo, a brick and mortar camera store in New Jersey. In his 29 years as CEO, Matt took Unique Photo from $1M in ARR to over $100M.
Matt is also the author of Leader of The Pack, a memoir that was a number one best seller in the self help category. Leader of the Pack tells the story of how suddenly becoming a single father to five children made him a better person, leader, executive, and as you would hope, person.
Contact Info for Matt Sweetwood
Web address: https://luxnow.com/
Travels from: Miami Beach, FL
Social Media Links
Books Authored by Matt Sweetwood
