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Logsdon

211: Why Winning is Not a Strategy: an interview with Zac Logsdon

Zac Logsdon, author of Winning is Not a Strategy

Zac Logsdon and Bill Ringle discuss methods and advice that are applicable to not only sports but any industry looking to increase traffic at their events and venues.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Take-Aways from this Interview

  • Engagement through athletic events is one of the biggest problems that college athletic directors and administrator struggle to solve.
  • Unsurprisingly, social media and the proliferation of college sports broadcasts have lowered in-person fan attendance at college sporting events – but through smart moves, some programs are bucking this trend.
  • Treating your product (“college sports events” in this case) the right way leads to greater levels of success.

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Expert Bio 

Zac Logsdon is CEO and founder of Old Hat, a strategic marketing company specializing in the sports and entertainment industry. Over the past two decades, he has worked with more than 150 sports and entertainment organizations to help drive attendance to their events and venues and improve the experience for fans and attendees.

Zac has successfully run Old Hat for more than 15 years, having grown it from one employee with one client to employing nearly a hundred people (combined) over that period and partnering with nearly every major collegiate athletic program in the nation along with multiple professional organizations.

Additionally, Zac has written two books on the topic of sports and/or entertainment marketing. The first, If Not for Athletics, is a collection of inspirational stories from athletics administrators around the nation about times when they witnessed the true power and impact athletics can provide.

Recently, Zac published his second book, Winning is Not a Strategy: A Game-Changing Approach to Driving Attendance, which is a guide for those charged with reversing the trend of declining attendance at sporting events. While focused on athletics, his second book contains methods and advice that are applicable to any industry looking to increase traffic at their events and venues.

Zac also hosts two podcasts based on his books. The first, Stop the Clock, retells inspirational sports stories in the words of those who lived them. And the Winning is Not a Strategy podcast poses a weekly question that is addressed by experts in the athletics industry.

MQ4B-Featured-Zac Longsdon

Contact Info for Zac Logsdon

Web address: www.oldhatcreative.com

Travels from: Norman, OK

 Social  Media Links

Books Authored by the Guest

Resources Mentioned During the Interview

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Find the Flow State with Dashama

Today I want you to learn from Dashama, who has built a global following by making inspirational yoga-based videos which have been viewed by millions. Her unique upbringing, positive outlook, and dedication to bringing yoga to the masses through her well-produced videos is inspirational.

Video production is such an extraordinary tool for the building of a brand, and Dashama’s success in building her global community is such a strong example of this.

“It took a lot of courage to go the route that I went, to create communities”

On this episode of My Quest for the Best we’re sharing this interview with Dashama, who’s teaching us how, with a bit of courage and determination, we can follow the path of our dreams. 

Click here to listen to this interview.

In this interview, Dashama also teaches us about the sources of happiness, explaining that it’s not something which develops from external inputs but from within.

Click here to listen to this interview on iTunes.

You can keep up with Dashama and her work by following her on Twitter or checking out her website. 

Bill Ringle, Host and executive producer of My Quest for the Best, a top 50 business podcast on iTunes.

My Quest for the Best (https://www.myQuestForTheBest.com) is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential. Check out the nearly 200 thought-provoking and business enriching interviews now available, and subscribe so that you get notified when new ones are posted. You can also recommend exciting business and thought leaders to be guests on the show!

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Recognizing Dangerous Character Traits with Nicole Kelly, M.D.

Today I want you to learn from Nicole Kelly M.D., whose story of warning and of refusal to accept being a victim despite being bullied and swindled out of more than $800K by an employee can guide us all. It exposes the dangers of people who think differently than we do, and how we, as the empathetic majority, can interact with these people to protect ourselves and better our world.

In this episode, Nicole teaches us the differences between psychopaths, sociopaths, and sexopaths and gives examples of some of the red flags so we can begin to recognize these patterns with people we have both business and personal relationships with.

“I’m hoping for the empathetic majority to understand there are people unlike us, all around us, and how we interact with them has to be different in order to change our world.”

On this episode of My Quest for the Best we’re sharing this interview with Nicole Kelly, M.D., who’s teaching us how to recognize the charming cheaters in our lives.

Click here to listen to this interview.

In this interview, Nicole not only grants insight into certain dangerous characteristics in those around us but also shines a light on what the empathetic majority can do to avoid being taken advantage of.

Click here to listen to this interview on iTunes.

You can keep up with Nicole Kelly, M.D. and her work by following her on Twitter or checking out her website. 

Bill Ringle, Host and executive producer of My Quest for the Best, a top 50 business podcast on iTunes.

My Quest for the Best (https://www.myQuestForTheBest.com) is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential. Check out the nearly 200 thought-provoking and business enriching interviews now available, and subscribe so that you get notified when new ones are posted. You can also recommend exciting business and thought leaders to be guests on the show!

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Make Data Visualization Simple with Dr. Kristen Sosulski

Today I want you to learn from Dr. Kristen Sosulski, who’s helping us to understand how to use data visualization. In fact, the process is easy once you understand how to use it, even if you’re not accustomed to doing things visually.

Data visualization transforms data into an interface where customers can interact with the facts in a useful way, helping brands tell their stories quickly and effectively to their chosen audience.

“We want to think about what the key message is. We want to think about where we are within the industry range and where we’re exceeding it.”

On this episode of My Quest for the Best we’re sharing this interview with Dr. Kristen Sosulski, who’s showing us how to make data visualization simple. 

Click here to listen to this interview.

In this interview, Kristen not only explains how to use data visualization more efficiently, but she also describes the process of persuasion and how data visualization can be better used in discussions with decision makers.

Click here to listen to this interview on iTunes.

You can keep up with Dr. Kristen Sosulski and her work with NYU’s Stern School of Business by following her on Twitter or checking out her website. 

Bill Ringle, Host and executive producer of My Quest for the Best, a top 50 business podcast on iTunes.

My Quest for the Best (https://www.myQuestForTheBest.com) is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential. Check out the nearly 200 thought-provoking and business enriching interviews now available, and subscribe so that you get notified when new ones are posted. You can also recommend exciting business and thought leaders to be guests on the show!