Episode 188 – Shift Ahead – Interview with Allen Adamson
Co-Founder of Metaforce.co
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- The 7 Red Flags that mean a company is becoming less relevant
- Why it’s so essential to transform your brand into an experience
- The story of Central Park and how they divided tasks to assign accountability to the conservancy rangers.
- The importance of zooming out when it comes to increasing social media engagement.
- What Jerry Seinfeld can teach us about being more observant
Click to Read the Show Notes
1:44 Allen recounts his experience interviewing with an ad agency immediately following graduation.
3:19 “Marketing is about making your products or service relevant in a rapidly changing world, and if you have no clue what’s going on in the world, you’re not going to be very good at marketing.”
4:11 What Allen reads and listens to in order to stay relevant. “Part of staying current is staying out of your desk.”
4:46 “I always look for clients that are facing challenges that don’t have any easy answer.”
6:39 “If you just really try to watch your customer and observe what’s going on, you’ll be a step ahead.”
7:10 Why you should be more like Jerry Seinfeld.
9:05 “If you just do what you did yesterday, [you’re] going to become less relevant.”
9:50 Why being myopic is the biggest red flag for your business.
10:58 The importance of paying attention to alternatives.
12:09 “A big problem for a business that has become irrelevant is pointing at the other guy.”
14:19 The story of Katz’s Deli and what they did to stay relevant.
15:32 “Sometimes luck matters.”
18:17 The story of the National Geographic Boats. “Instead of just taking a cruise to Alaska, you could take a cruise on National Geographic Boats…you’re living a National Geographic Experience.”
19:14 Why you should make your brand an experience.
20:22 “Everyone can provide a little extra to make their customers’ experience really unexpected. If it’s unexpected people will share it.”
21:11 The importance of zooming out when it comes to increasing social media engagement.
22:26 The story of Central Park and how they divided tasks to assign accountability to the conservancy rangers.
23:37 “If you can get your employees to own the problem or own the business totally with you…you’ll be far better off.”
23:59 “No one ever washes a rental car.”
24:21 The Lightning Round
Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm.
More information can be found on the Shift Ahead website: www.shiftaheadbook.com
For more information, visit Allen Adamson’s website.
Contact Info for Allen Adamson
Web address: https://www.metaforce.co/
Travels from: Scarsdale, NY
Phone: (914) 806-6647