Internet and Social Media

New tools, tricks, and tactics for connecting with information, people, and resources.

153: Make the Most of Your Strengths – Featured Interview with Stefan Swanepoel

stefan_swanepoel

Listen to this interview to learn:

  • Marketing secrets from a prolific, bestselling author.
  • How he designed his book to have wide appeal through social media and traditional channels.
  • Lessons about becoming comfortable with who you are and making the most of your strengths in business and in life.

Stefan Swanepoel talks with Bill Ringle about using our innate strengths to overcome challenges in business and in life.

148: Defining Data Breaches – Interview with Fred Wilf

Dorriah Rogers talks with Bill Ringle about the principles and benefits described in Decide to Profit.
 
Key points that you’ll learn from this interview:
The impact a mentor had on Rogers’ life and career, and how he inspired her to be her own person.
How the Lego company used a single, unified goal to really turn things around.
The importance of not only giving everyone in the company or organization, not just the decision makers, a voice.
How to teach employees to tie their ideas to the overarching goal: making money.
Rogers’ 9 steps to a better bottom line.

144: 9 Steps to a Better Bottom Line – Featured Interview with Dorriah Rogers

Dorriah Rogers talks with Bill Ringle about the principles and benefits described in Decide to Profit.
 
Key points that you’ll learn from this interview:
The impact a mentor had on Rogers’ life and career, and how he inspired her to be her own person.
How the Lego company used a single, unified goal to really turn things around.
The importance of not only giving everyone in the company or organization, not just the decision makers, a voice.
How to teach employees to tie their ideas to the overarching goal: making money.
Rogers’ 9 steps to a better bottom line.

123: Staying on the Bleeding Edge – Featured Interview with Mitch Joel

Mitch Joel

Listen to this interview to learn:

  • How when you help brands stay on the leading edge, you often have to stay on the bleeding edge
  • Changes that are occuring between the pure play ad agencies vs. the digital agencies
  • Impact of reaching customers when they have many choices of screens, from desktop to iPad/tablet to mobile
  • Fundamental tenets of customer engagement that still guide online marketing strategies
  • What Walmart did differently to engage customers around a Mother’s Day campaign led by Twist Image

Mitch Joel talks with Bill Ringle about how brands use technology to form and develop direct relationships with customers.

Elaine Pofeldt

114: Building Great Relationships – Featured Interview with Elaine Pofeldt

Elaine Pofeldt

Listen to this interview to learn:

  • Keys to building great relationships with clients
  • How the criteria you use for evaluating opportunities changes as you change your business vision 
  • The central role of courage for succeeding as an entrepeneur 
  • How trusting your observations and taking action leads to success
  • Important networking advice for corporate managers and leaders

Elaine Pofeldt talks with Bill Ringle about succeeding as an independent journalist focused on careers and entrepreneurship.

110: Digital Convergence Marketing – Interview with Fred Catona

fred catona 

Listen to this interview to learn:

  • The most memorable lesson he learned from Priceline founder, Jay Walker
  • Why having a message foundation is the critical step to get right for a marketer
  • How to leverage the speed and feedback advantages of direct response radio advertising
  • What role the trust agent plays in marketing for businesses that range from medical practices to travel, especially if you have a skeptial audience
  • What specific criteria you can use to decide if radio advertising can help you grow your business

Fred Catona talks with Bill Ringle about achieving large-scale success in business based on direct marketing principles and paying attention to what works. 

107: The Power of Unpopular – Interview with Erika Napoletano

erika napoletano

Listen to this interview to learn:

  • The business mindset of caring about the success of your clients first
  • The perspective of major brands that don’t mind being unpopular with given market segments
  • The power of having your audience spread your message for greater impact and reach

Erika Napoletano talks with Bill Ringle about the uncommon advantages of being unpopular.

92: Why the Future of Business is Sharing: Featured Interview with Lisa Gansky

lisa gansky

Listen to this interview to learn:

  • How successful companies are built on incredibly talented, committed people
  • An early insight about how the Internet would level the playing field led to forming a startup acquired by AOL
  • Implications of how technology advances have lowered the barriers to entry dramatically
  • Where to find entrepreneurs creating new ideas and companies in major cities
  • Where on the balance sheet many companies can find underutilized and undervalued assets
  • How the meshing.it database became the foundation for both the book as well as an open source resource
  • Clues and tips for finding life-work balance

Lisa Gansky talks with Bill Ringle about the profound implications “meshing” will have on business and society.

82: The Simple Elegance of Shibumi: Featured Interview with Matthew May

matthew_may

Listen to this interview to learn:

  • How Matt’s career took off with the publication of his book.
  • How the refinement of a loom design factors into Toyota’s heritage and culture.
  • What shibumi means for business leaders.
  • How to combat crippling complexity in organizations.

Matthew E. May talks with Bill Ringle about innovation and the ability to achieve the maximum results with the minimum means.

81: Creativity is for Everyone – Featured Interview with Lisa Bodell

lisa bodell

Listen to this interview to learn:

  • The reality behind how innovation occurs in business.
  • What makes leadership harder than it has to be for some.
  • The importance of mindset in approaching solutions.
  • How you can unlock creative energy in your company by killing stupid rules.

Lisa Bodell talks with Bill Ringle about insights gained from leading innovation initiatives in major companies around the world.

scott klososky

76: The Shifting Marketplace – Featured Interview with Scott Klososky

scott klososky

Listen to this interview to learn:

  • How a dyslexic boss showed how to find a willing market and build a business from the ground up
  • What it took to sell to larger companies as a startup
  • Mistakes made and lessons learned from overly ambitious business expansion
  • What CEOs need to know now about leadership skills in the age of digital marketing and social media 

Scott Klososky talks with Bill Ringle about practices for becoming a smarter business leader using technology and your core strengths.

kevin_popvic

74: Idea Haus – Interview with Kevin Popovic

kevin_popvic

Listen to this interview to learn:

  • The evolution of a business based on fitting a passion and skillset into an eager marketplace through video and event production.
  • Secrets behind the vital sequence of developing the strategy, plan, executing, and then measuring the results.
  • Insights behind the scenes with satellite marketing.
  • How Kevin leveraged his video interviews to build a powerful brand and bottom line success for his clients.

Kevin Popović talks with Bill Ringle about a comprehensive approch to succesful marketing.

nathan kievman

73: Linked Strategies – Featured Interview with Nate Kievman

nathan_kievman

Listen to this interview to learn:

  • Some of the standards you must clear to be considered a thought leader
  • The power of saying “no” to opportunities and how it helps you grow your business
  • What “platform maturity” allows you as an expert to do to serve even a larger customer base
  • How to convey trust, authority, and credibility using your LinkedIn profile
  • Emerging trends with LinkedIn that will allow businesses to build a larger platform in even less time than before

Nathan Kievman talks with Bill Ringle about growing a business and a brand based on the business social media network, LinkedIn.

scott belsky

67: Making Ideas Happen – Featured Interview with Scott Belsky

scott_belsky

Listen to this interview to learn:

  • How Scott completed his creative project, the book Making Things Happen.
  • How to create a live event program with a waiting list of hundreds of creative professionals.
  • How Scott busted the top 5 myths about how to make creative ideas really happen.

Scott Belsky talks with Bill Ringle about the truth behind empowering creative professionals to make ideas happen.

rick mathieson

59: The On Demand Brand – Interview with Rick Mathieson

rick_mathieson

Listen to this interview to learn:

  • How Rick reached Tom Peters and formed the basis of a professional mentorship and friendship.
  • What the sustaining energy is that keeps people engaged and “in the conversation” both online and off line.
  • Contrasting examples of a company that bombed with their online effort and several that hit home runs.
  • The law of transparency online that allows even the smallest pizza shop to use these largely no-charge tools to build a fan base.

Rick Mathieson talks with Bill Ringle about the interesting journey from writer to digital marketing author and expert.

carol_sanford

48: The Responsible Business – Interview with Carol Sanford

carol_sanford

Listen to this interview to learn:

  • How an early mentor introduced Carol to people, organizations, and systems that have nurtured a 30-year work plan.
  • The most important thing for a company that is embracing sustainability to keep in mind.
  • A reality about different ends of the organizational hierarchy that all businesses should understand.
  • What Internet transparancy is doing to shape how leaders communicate.

Carol Sanford talks with Bill Ringle about integrating sustainable thinking, planning, and actions in large corporate projects.

mary_van_de_wiel

42: Zing Your Brand – Interview with Mary van de Wiel

mary_van_de_wiel

Listen to this interview to learn:

  • How a brand anthropologist operates.
  • How to use the question “Why do you do what you do?” to uncover important core answers.
  • What makes people “lean into” a web site when it is well-executed.
  • The missed opportunity of not thinking you’re a brand if you’re “less than Nike.”

Mary van de Wiel [aka Van] talks with Bill Ringle about the importance of branding and its applications.

liz_strauss

39: Successful Blog – Interview with Liz Strauss

liz_strauss

Listen to this interview to learn:

  • How blog writing on the Internet is like “Little House on the Prairie”.
  • Why “location, location, location” matters on the Internet, but it’s not where you live or work.
  • Valuable tools to use to boost your blog and Twitter visibility on the Internet.
  • The importance of speaking the language that your target market is using.
  • The secret of using “co-opetition” to exchange insights with peer experts.
  • How focusing on a niche helps raise your reputation faster.

Liz Strauss talks with Bill Ringle about being successful as an entrepreneur blogger.

rick kirschner

29: How to Click with People – Interview with Dr. Rick Kirschner

rick_kirschner2

Listen to this interview to learn:

  • How following your passion opens doors to new opportunities.
  • What Congress can learn about working productively with people with whom you strongly disagree on issues.
  • A three-step process for helping people and organizations change.
  • The risks of social media technology for young people today.

Dr. Rick Kirschner talks with Bill Ringle about the art of change.

jim kukral

10: Attention! – Interview with Jim Kukral

jim_kukral

Listen to this interview to learn:

  • The top mistakes business owners and executives make when using social media for business, and how to avoid them.
  • The many ways that a business leader can use social media to position the business.
  • Why it is critical to build a “platform” for communicating with social media and how to get started.
  • How to use precise demographic targeting to reach the buyers most likely to appreciate your offers.

Jim Kukral talks with Bill Ringle about using social media as a business tool with measurable ROI.

andrew keen

9: The Cult of the Amateur – Interview with Andrew Keen

andrew_keen

Listen to this interview to learn:

  • The inside story on audiocafe.com, an early Silicon Valley Internet start-up.
  • The single most important key to a start-up succeeding.
  • How the market will tell you the brutal truth about your company or idea, and why it’s best to learn it sooner rather than later.
  • What’s lost through participation in Internet communitites in terms of human relationships.

Andrew Keen talks with Bill Ringle about the tradeoffs of genuine connections in Web 3.0 communities.

Insiders Circle Members – Select your April business growth topic.

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