High Tech

Leveraging Internet technology for greater growth

148: Defining Data Breaches – Interview with Fred Wilf

Dorriah Rogers talks with Bill Ringle about the principles and benefits described in Decide to Profit.
 
Key points that you’ll learn from this interview:
The impact a mentor had on Rogers’ life and career, and how he inspired her to be her own person.
How the Lego company used a single, unified goal to really turn things around.
The importance of not only giving everyone in the company or organization, not just the decision makers, a voice.
How to teach employees to tie their ideas to the overarching goal: making money.
Rogers’ 9 steps to a better bottom line.

Mitch Joel

123: Staying on the Bleeding Edge – Featured Interview with Mitch Joel

Mitch Joel

Listen to this interview to learn:

  • How when you help brands stay on the leading edge, you often have to stay on the bleeding edge
  • Changes that are occuring between the pure play ad agencies vs. the digital agencies
  • Impact of reaching customers when they have many choices of screens, from desktop to iPad/tablet to mobile
  • Fundamental tenets of customer engagement that still guide online marketing strategies
  • What Walmart did differently to engage customers around a Mother’s Day campaign led by Twist Image

Mitch Joel talks with Bill Ringle about how brands use technology to form and develop direct relationships with customers.

sam richter

94: Take the Cold Out of Cold Calling – Featured Interview with Sam Richter

sam richter

Listen to this interview to learn:

  • How information gives you a competitive advantage with your own confidence.
  • Tips and tricks for accessing specific sites and finding important file types online.
  • Where to go to access exclusive and very expensive database resources at no charge.
  • The importance of recognizing and developing your skills with both the art and science of online research.

Sam Richter talks with Bill Ringle about overcoming the excuses to taking advantage of the rich resources for business relationship development available on the Internet.

lisa gansky

92: Why the Future of Business is Sharing: Featured Interview with Lisa Gansky

lisa gansky

Listen to this interview to learn:

  • How successful companies are built on incredibly talented, committed people
  • An early insight about how the Internet would level the playing field led to forming a startup acquired by AOL
  • Implications of how technology advances have lowered the barriers to entry dramatically
  • Where to find entrepreneurs creating new ideas and companies in major cities
  • Where on the balance sheet many companies can find underutilized and undervalued assets
  • How the meshing.it database became the foundation for both the book as well as an open source resource
  • Clues and tips for finding life-work balance

Lisa Gansky talks with Bill Ringle about the profound implications “meshing” will have on business and society.

brian reich

78: Maintaining Networks of Knowledge – Featured Interview with Brian Reich

brian reich

Listen to this interview to learn:

  • Qualities of a successful info strategist and how that can help your business
  • The importance of avoiding the shiny object syndrome
  • The big challenges on which we can be focusing our talents and technology to improve quality of life now and in the future
  • The key to tackling challenging problems
  • Tips you can use to avoid information overwhelm

Brian Reich talks with Bill Ringle about perspectives from an info strategist that can help your business grow.

scott klososky

76: The Shifting Marketplace – Featured Interview with Scott Klososky

scott klososky

Listen to this interview to learn:

  • How a dyslexic boss showed how to find a willing market and build a business from the ground up
  • What it took to sell to larger companies as a startup
  • Mistakes made and lessons learned from overly ambitious business expansion
  • What CEOs need to know now about leadership skills in the age of digital marketing and social media 

Scott Klososky talks with Bill Ringle about practices for becoming a smarter business leader using technology and your core strengths.

sally helgesen

70: The Female Vision – Interview with Sally Helgesen

sally_helgesen

Listen to this interview to learn:

  • How senior leaders are looking to use women’s leadership more strategically.
  • How technology allows customers and prospective employees to evaluate the opportunities for doing business with your organization.
  • What a leading Scandinavian law firm changed in their business to allow people to make a greater contribution.
  • The connection between diversity, openness to change, extraordinary customer experience, and the future of business.

Sally Helgesen talks with Bill Ringle about how companies are responding to the demands of their clients for more diverse and responsive leadership.

aaron_shapiro

23: Users Not Customers – Interview with Aaron Shapiro

aaron_shapiro

Listen to this interview to learn:

    • How a company pivots based on customer feedback.
    • What steps a full-service digital agency take to insure success with high stake assignments from Fortune 1000 firms, including Comcast, Target, and HBO.
    • How the magic of good design leads to rapid product adoption.
    • The demand for a great online experience (and how the bar keeps getting raised) by the generation of consumers now in their 20’s.
    • What Forrester research says about the role of online sales transactions in 2012.

    Aaron Shapiro talks with Bill Ringle about the urgent need for companies of all sizes to make the shift to treating customers as users.

    andrew keen

    9: The Cult of the Amateur – Interview with Andrew Keen

    andrew_keen

    Listen to this interview to learn:

    • The inside story on audiocafe.com, an early Silicon Valley Internet start-up.
    • The single most important key to a start-up succeeding.
    • How the market will tell you the brutal truth about your company or idea, and why it’s best to learn it sooner rather than later.
    • What’s lost through participation in Internet communitites in terms of human relationships.

    Andrew Keen talks with Bill Ringle about the tradeoffs of genuine connections in Web 3.0 communities.

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