Journalist, Host of the Bottom Up Radio Show
Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
- How he runs his online news curation site opednews.com as a bottom-up project
- The case study where he managed a New York Times web designer to boost a small business company’s valuation 5x by adding interactivity and engagement
- How you can use social media to gain insights without having to build a large following
Click to Read the Show Notes
[2:09] How a Middle School teacher inspired Rob to write.
[4:08] “Bottom Up is programmed deeply into our genes.”
[5:15] “Bottom-up includes bringing the customer’s voice into the company, in fact, if you’re doing sales, you want to use the language of your customer.”
[6:06] “The opposite of bottom up, in many ways, is top down.”
[6:59] “People born after 1980, they’re brains work differently…if you’re taking a top-down approach, you’re going to miss people born after 1980.”
[8:26] Case study of a company who was rigid and, after working with Rob, began to integrate a more bottom-up way of thinking, and was able to sell his company 2 years later for more than $1M.
[11:41] The interaction levels of websites. “You want to let people ease into those different levels.”
[12:44] “You need a platform. A platform includes information about you, whether you’re an author, a service provider, or a business selling products. You have to have a a platform that tells about who you are.”
[14:07] “You want to build a mailing list.”
[15:29] Two metrics that every small business owner should pay attention to.
[16:04] Peter Drucker and the Japanese worker study. “They got their workers to think with the idea of ‘we,’ not ‘I.’”
[16:49] “There are new models of management that are totally non-hierarchical.”
[17:25] “You don’t have to do anything extreme. You can just start trusting your employees and making a systematic effort at getting their input.”
[19:16] “If you’re looking at bringing out a new product, you want to look at the customer base.”
[20:45] Lightning Round
Contact Info for Rob Kall
Web address: https://robkall.com/
Travels from: Bensalem, PA
Resources Mentioned by Rob Kall: