Episode 189: Bottom Up - Interview with Rob Kall - My Quest for the Best

Episode 189: Bottom Up – Interview with Rob Kall

Journalist, Host of the Bottom Up Radio Show

Rob Kall talks with Bill Ringle about social media, customer engagement, and what it means to think from the Bottom Up.

 

Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 5 tips from this interview:
  • How he runs his online news curation site opednews.com as a bottom-up project
  • The case study where he managed a New York Times web designer to boost a small business company’s valuation 5x by adding interactivity and engagement
  • How you can use social media to gain insights without having to build a large following

 

Interview Insights

Click to Read the Show Notes

2:09 How a Middle School teacher inspired Rob to write.

4:08 “Bottom Up is programmed deeply into our genes.”

5:15 “Bottom-up includes bringing the customer’s voice into the company, in fact, if you’re doing sales, you want to use the language of your customer.”

6:06 “The opposite of bottom up, in many ways, is top down.”

6:59 “People born after 1980, they’re brains work differently…if you’re taking a top-down approach, you’re going to miss people born after 1980.”

8:26 Case study of a company who was rigid and, after working with Rob, began to integrate a more bottom-up way of thinking, and was able to sell his company 2 years later for more than $1M.

11:41 The interaction levels of websites. “You want to let people ease into those different levels.”

12:44 “You need a platform. A platform includes information about you, whether you’re an author, a service provider, or a business selling products. You have to have a a platform that tells about who you are.”

14:07 “You want to build a mailing list.”

15:29 Two metrics that every small business owner should pay attention to.

16:04 Peter Drucker and the Japanese worker study. “They got their workers to think with the idea of ‘we,’ not ‘I.’”

16:49 “There are new models of management that are totally non-hierarchical.”

17:25 “You don’t have to do anything extreme. You can just start trusting your employees and making a systematic effort at getting their input.”

19:16 “If you’re looking at bringing out a new product, you want to look at the customer base.”

20:45 Lightning Round

Expert Bio

Rob Kall is an award-winning journalist, inventor, software architect, and connector. He is the author of the book, (SelectBooks October 2018.) His blog reaches 200-800,000 unique visitors a month and 20,000+ subscribe to his daily newsletter.
He’s given talks and workshops to Fortune 500 execs and national medical and psychological organizations. He is the host of the Bottom Up Radio Show and the founder and publisher of OpEdNews.com, one of the top Google-ranked progressive news and opinion sites, which has seen over 23 million visitors. Rob is a recipient of the Pillar award for supporting whistleblowers.
Rob’s articles are published in HuffPost, Omni Magazine, Success, Family Health Magazine, Writer’s Digest, Commondreams, Truthout, and CounterPunch.
For more information, visit Rob Kall’s website.

Contact Info for Rob Kall

Web address: https://robkall.com/

Travels from: Bensalem, PA

Phone:(215) 917-1470

Contact:

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Resources Mentioned by Rob Kall:

www.opednews.com