My Quest for the Best with Bill Ringle

Episode 389

Smashing through the 'Overlooked Expert Problem' with Michelle Mazur

Michelle Mazur, author of 3 Word Rebellion: Create a One-of-a-Kind Message that Grows Your Business into a Movement

Hosted by: Bill Ringle Released: November 14, 2022 Duration: 00:37:20

Episode Summary

Bill Ringle and Michelle Mazur discuss creating a pithy statement that brings prospects to do business with you for small business leaders, marketers, and entrepreneurs.

Interview Insights

Top Takeaways

  1. Architect a clear and concise message that sticks into people’s minds to carve themselves a unique space in today’s overcrowded market.
  2. Word of mouth is great, but the downside is that we don’t control what people say about us and when they talk about us.
  3. If our message is purely focused on providing a solution, we might miss the group of people unaware they even have a problem.

Show Notes

  • Unlike most children, Michelle had unique inspiration growing up in the form of John F. Kennedy. She admitted to being pretty interested, albeit for naive reasons. in politics as a child. [01:00]
  • Whether it is JFK, Martin Luther King, or any other politician, an apparent common ground they share that Michelle observed was that they master in delivering their message.[03:27]
  • The downfall now that everyone has the means to market online is that the marketplace has become oversaturated. Michelle emphasizes the importance of messaging in carving your place in an overcrowded market.[06:22]
  • Michelle, creating a message that captures attention creates a conversation that allows you to cultivate connection.[10:23]
  • What makes the three-word rebellion works is that it encapsulates the message you want to convey and because it is short, it easily sticks to people’s mind. Michelle shares more examples of three-word rebellions that worked so well.[14:18]
  • Michelle recalls when she first crystallized Three Word Rebellion and how she turned it into her brand.[16:34]
  • The ‘Jesse Phenomenon’ and why marketing is not enough.[19:53]
  • Why solution-focused messages are not as effective as we think and how we may miss potential clients if we simply rely on them. [22:57]
  • My Quest for the Best lightning round begins. [27:50]

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Expert Bio

Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. Get started finding your 3 Word Rebellion for free.

Contact Info and Social Media for Michelle Mazur

  • Travels from: Seattle, WA

Resources Mentioned During the Interview

Below are key people, places, books, quotes, websites and other resources that we discussed, so you can explore further.

Authored by Michelle Mazur

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3 Word Rebellion by Michelle Mazur
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