279: Roger Firestien, author of Create in a Flash: A leader’s recipe for breakthrough innovation

Roger Firestien, author of Create in a Flash: A leader’s recipe for breakthrough innovation

Roger Firestien and Bill Ringle discuss field-tested approaches to innovation for small business leaders.

>>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Take-Aways from this Interview

  • Leaders must first develop their own creative ability before leading their organizations to create breakthroughs.
  • The first 10-12 ideas tend to be the usual ideas, the ideas you’ve thought of before.
  • Most people believe that creativity is coming up with a great idea. Not so. The key to creativity is solving the right problem.

Tweet-Ready Insights from this Episode

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Interview Insights

Read the Show Notes from this Episode

  • Roger shares that when it comes to creativity, his inspirations are his parents and his music teacher. [1:10]
  • Key misconceptions about creativity. [6:22]
  • The importance of deferring judgment while generating ideas. [8:40]
  • Striving for quantity, not quality, as another strategy to generate ideas. [10:10:21]
  • Different types of ideas need to be understood to be fully appreciated. [12:08]
  • The value of exposing yourself to new ideas, environment, or new stimuli to spark creativity. [13:20]
  • My Quest for the Best Lightning Round begins [16:19]

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Expert Bio

Dr. Roger Firestien is the author and co-author of five books. His expert views on creativity have been reported in “Fast Company,” “The New York Times,” and “Forbes.” His latest book, CREATE IN A FLASH: A Leader’s Recipe For Breakthrough Innovation, has taught more people to lead the creative process than anyone else in the world.

He is the president of Innovation Resources, Inc., an innovation consulting firm. Called “The Gold Standard” of creativity training by his clients, he has presented programs in creativity to over 600 organizations nationally and internationally ranging from major fortune 500 corporations, government agencies, universities, associations, and churches.

In 1978, Roger moved from his home on his parents’ farm near Greeley, Colorado to study the science of creativity at the International Center for Studies in Creativity. Roger graduated with his Master of Science degree in Creative Studies in 1979. He was the seventh person to earn a Master of Science degree in the discipline.

In 1984 Roger joined the faculty of the International Center for Studies in Creativity and in 1987 he earned his doctorate in Organizational Communication from the State University of New York at Buffalo.

When Roger is not traveling, he lives in Buffalo, New York, and regularly works cattle on the SK Hereford Ranch near Medina, New York.


Contact Info for Roger Firestien

Web address: www.rogerfirestien.com

Travels from: Buffalo/Niagara, New York Area

Social Media Links

Books Authored by Roger Firestien

Resources Mentioned During the Interview

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