277: Lisa McLeod – serving with noble purpose unleashes growth potential in companies and individuals

Lisa McLeod, author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud

Lisa McLeod and Bill Ringle discuss how finding and sharing your purpose allows your people to tap additional energy, creativity, and determination to succeed.

>>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Take-Aways from this Interview

  • The real purpose of an organization is to improve life for customers.
  • The current crisis is revealing the stark difference between true customer intimacy and purely transactional intimacy.
  • When you understand who your customer is beyond their buying habits, when you have a deep understanding of their root challenges, and your team reflects that reality, you can innovate more quickly and create more compelling offerings.

Tweet-Ready Insights from this Episode

Armed with the knowledge about your customers, you can reconfigure your offerings to become immediately relevant. #MQ4B Ep277 with Lisa McLeod (@LisaEarleMcLeod), author of Selling with Noble Purpose Click To Tweet Whether you’re officially in sales, or you’re trying to win the hearts and minds of your team, there’s more pressure than ever to perform. #MQ4B Ep277 with Lisa McLeod (@LisaEarleMcLeod), author of Selling with Noble Purpose Click To Tweet Spending your money in line with your values can be a fast and effective way to support small businesses. #MQ4B Ep277 with Lisa McLeod (@LisaEarleMcLeod), author of Selling with Noble Purpose Click To Tweet Use your voice to amplify the business you want to succeed. #MQ4B Ep277 with Lisa McLeod (@LisaEarleMcLeod), author of Selling with Noble Purpose Click To Tweet Solve the root problem, with an eye to the future. #MQ4B Ep277 with Lisa McLeod (@LisaEarleMcLeod), author of Selling with Noble Purpose Click To Tweet Analyze any procedural changes from the lens of your customers – not just your own operations. #MQ4B Ep277 with Lisa McLeod (@LisaEarleMcLeod), author of Selling with Noble Purpose Click To Tweet Now is the time to align every facet of your business around improving the customer’s condition. #MQ4B Ep277 with Lisa McLeod (@LisaEarleMcLeod), author of Selling with Noble Purpose Click To Tweet A better plan is to reward both performance and positive sales behaviors that eventually drive sales, such as ‘living the values’ and customer retention. #MQ4B Ep277 with @LisaEarleMcLeod, author of Selling with Noble Purpose Click To Tweet Understanding how the deal benefited the customer gives you a story and model you can use for your own prospects. #MQ4B Ep277 with Lisa McLeod (@LisaEarleMcLeod), author of Selling with Noble Purpose Click To Tweet Make a point to spotlight great discovery conversations, compelling presentations, and excellent strategic thinking. #MQ4B Ep277 with Lisa McLeod (@LisaEarleMcLeod), author of Selling with Noble Purpose Click To Tweet

Interview Insights

Read the Show Notes from this Episode

  • Lisa shares how her dad, who loved his job at the FDIC, taught Lisa to connect the dots between the work we do and the impact it makes in the world. [01:19]
  • The false dichotomy of making a living and making a difference. [03:46]
  • A research project was the origin of selling with noble purpose. [06:02]
  • What fuels Lisa’s drive to serve while considering solving other people’s problems. [09:12]
  • Doug Williams, CEO of Atlantic Capitol, embraced a noble purpose and rose to national recognition. [18:11]
  • Lisa shares that strategies on how to drive revenue and customer satisfaction. [21:09]
  • Lisa talks about her an example of a company manager who used the pandemic conditions to embrace a larger purpose. [26:14]
  • My Quest for the Best Lightning Round begins. [33:12]

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Expert Bio

Lisa Earle McLeod is the global expert in bringing purpose to life for sales-driven organizations. She introduced Noble Purpose® to the world in her best selling book, Selling with Noble Purpose.

Leaders at organizations like LinkedIn, Kaiser Permanente, PACCAR, Roche and Salesforce work with Lisa and her team to increase competitive differentiation and emotional engagement. She is an Executive Advisor and powerful speaker has keynoted in 25 countries and authored 5 books.

Lisa’s firm, McLeod & More, provides training and consulting, live and virtually for organizations around the world. Their Noble Purpose is to help leaders drive revenue and do work that makes them proud. Their team has been featured in Forbes, The Wall Street Journal, and NPR.

Lisa’s newest book, Leading with Noble Purpose: How to Create a Tribe of True Believers has been called “a breakthrough message to help leaders how to win the hearts and minds of their teams and customers.”


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Contact Info for Lisa McLeod

Web address: https://www.mcleodandmore.com/

Travels from: Greensboro, Georgia

Social Media Links

Books Authored by Lisa

Resources Mentioned During the Interview

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