275: Neal Schaffer – the unmistakable power of influencer marketing

Neal Schaffer, author of The Age of Influence

Neal Schaffer and Bill Ringle discuss advanced strategies and tactics for social media and influencer marketing techniques for small business leaders.

>>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Take-Aways from this Interview

  • Many marketers and their clients are still catching up with the importance and benefits of influencer marketing.
  • Influencers provide great content for your brand with little effort on your part – their content is created in the influencer’s unique style, allowing their audience to see your brand in a fresh light.
  • People tend to engage heavily with influencer content because the influencer is often someone just like them or someone they aspire to be.

Tweet-Ready Insights from this Episode

Finding influencers in your industry or market segment is important. After all, you do want to reach the “right” audience with your brand message. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of Influence Click To Tweet An important aspect of building trust is to only pitch those items that the influencer has decided are worth buying and using. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of Influence Click To Tweet Influencer marketing allows for hyper-targeting niche communities or reaching target audience. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of Influence Click To Tweet You need to carefully choose influences who are relevant to your niche and industry. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of Influence Click To Tweet Micro-influence collaborations are economical when compared to collaborations with celebrity influences. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of Influence Click To Tweet When working with an influencer, you don't have to worry about creating great content. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of Influence Click To Tweet When we think about digital influence, let's think about our customers. We need to be where they are. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of Influence Click To Tweet One of their most prominent content marketing assets is their blog, where they publish top quality content on a regular basis. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of Influence Click To Tweet Use guest posting for building relationships and not just for backlinks and the initial spike in traffic. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of Influence Click To Tweet For best results, you should publish more of the educational posts and only a few promotional posts. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of Influence Click To Tweet To build a strong brand online, you need to tap your employees, the future marketing engine of your company. #MQ4B Ep275 with Neal Schaffer (@NealSchaffer), author of The Age of Influence Click To Tweet Unleash the power of employee advocacy program to build an army of employee brand advocates who increase your brands’ social reach irrespective of how impressive your brands’ social media presence. #MQ4B Ep275 with @NealSchaffer Click To Tweet

Interview Insights

Read the Show Notes from this Episode

  • Neal shared how he was influenced by his father who’s an educator. [1:35]
  • Neal walks us through his experience when he applies his fathers’ teachings on entrepreneurialism, taking initiative, content creation. [2:45]
  • Neal talks about influencer marketing, its benefits, and how it works. [6:06]
  • Neal discusses how a B2B company developed content through influencer marketing. [12:01]
  • Neal explains how to make use of a webinar as a content solution. [14:34]
  • Neal talks about the mindset “Social media is first and foremost a platform for people and not brands.” [18:59]
  • Neal discusses a case study of a company named Intuit-QuickBooks. [23:28]
  • Neal answers the question of what are the risks and opportunities of influencer marketing. [25:08]
  • Neal converse about employee advocacy. [25:14]
  • My Quest for the Best Lightning Round begins [32:37]

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Expert Bio

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of social media marketing strategy, influencer marketing, and social selling initiatives. Chief Fractional CMO of the digital marketing agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute in Ireland, and the University of Jyvaskyla in Finland. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries. He is also the author of 4 books on social media, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), the definitive data-driven playbook for influencer marketing that marketers have been waiting for. Check out his Maximize Your Social Influence podcast for weekly marketing inspiration.


Contact Info for Neal Schaffer

Web address:https://nealschaffer.com/

Travels from: Irvine, CA

Social Media Links

Books Authored by Neal Schaffer



Resources Mentioned During the Interview

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