My Quest for the Best with Bill Ringle

Episode 270

Sales growth secrets revealed with Alex Goldfayn

Alex Goldfayn is the author of 5 Minute Selling: The Proven, Simple System That Can Double Your Sales … Even When You Don’t Have Time. Episode 270 of My Quest for the Best, the podcast for ambitious small business leaders. Visit MyQuestfortheBest.com for the full show notes and resource links.

Hosted by: Bill Ringle Released: August 3, 2020 Duration: 0:30:43

Episode Summary

Alex Goldfayn and Bill Ringle discuss the four pillars of effective sales and some of the key reasons that business development and sales people overcomplicate and add inefficiencies into the process, and what you can do about it to improve your sales quickly. Episode 270 of My Quest for the Best, the podcast for ambitious small business leaders. Visit MyQuestfortheBest.com for the full show notes and resource links.

Alex Goldfayn is the author of 5 Minute Selling: The Proven, Simple System That Can Double Your Sales… Even When You Don't Have Time.

Alex Goldfayn and Bill Ringle discuss the four pillars of effective sales and some of the key reasons that business development and sales people overcomplicate and add inefficiencies into the process, and what you can do about it to improve your sales quickly.

Interview Insights

Top 3 Takeaways from this Interview

  • Selling more, and doing so quickly, is a function of thinking the right way – confidently, boldly, optimistically – and then communicating your optimism systematically to your customers and prospects.
  • Fast sales growth is a function of mindset change and a system of simple behaviors.
  • Call customers and prospects proactively to see what they are working on and what you can help with when you don’t need anything urgently.

Show Notes

  • Alex shared how his father, who trained as an electrical engineer and immigrated to the United States and to work as a janitor and restaurant dishwasher while learning English before advancing, taught him two key lessons: the value of perseverance and how education unlocks opportunities. [1:30]
  • Alex discusses the distinctions between marketing and sales. [4:10]
  • What activities occur in marketing vs. sales, so you know when to change your response. [5:15]
  • One of the keys to effective selling it to make contact with your prospects and buyers regularly, and Alex explains how giving speeches and talks plays this role in his business. [9:20]
  • Alex shares his sales strategies. [10:09]
  • The 4 pillars of effective sales: brief but vital routines, a positive, proactive mindset, tactical scripting, and tracking that leads to accountability and momentum. [11:41]
  • One of the biggest objections (source of resistance) to learning a new sales system comes from the mesh of experience and expectations of having experienced sales people put what they are doing in writing and visible to others. [12:28]
  • A success story in implementing the 5-Minute Sales processes and how quickly momentum changes with confidence, good energy, and simple, an effective system. Opportunities must be recorded to be effectively tracked. [12:40]
  • Alex discusses his consulting sales projects. [15:38]
  • My Quest for the Best Lightning Round begins. [19:01]

Contact Info and Social Media for Alex Goldfayn

Subscriber-only resources

Get Subscriber-only Resources

Don’t miss out — subscribe now to get bonus materials, practical takeaways, useful links and more.

Useful extras for subscribers. No promotional fluff. Unsubscribe anytime.

Resources Mentioned During the Interview

Below are key people, places, books, quotes, websites, and other resources that we discussed so you can explore further.

Books Authored by Alex Goldfayn

View on Amazon • View on Amazon • View on Amazon • View on Amazon • View on Amazon • View on Amazon

Resources Mentioned

Contact Info and Social Media for Alex Goldfayn

Resources Mentioned During the Interview

Below are key people, places, books, quotes, websites, and other resources that we discussed so you can explore further.

Books Authored by Alex Goldfayn

View on Amazon • View on Amazon • View on Amazon • View on Amazon • View on Amazon • View on Amazon

Resources Mentioned

Contact Info and Social Media for Alex Goldfayn

Resources Mentioned During the Interview

Below are key people, places, books, quotes, websites, and other resources that we discussed so you can explore further.

Books Authored by Alex Goldfayn

View on Amazon • View on Amazon • View on Amazon • View on Amazon • View on Amazon • View on Amazon

Resources Mentioned

Expert Bio

Alex is the CEO of the Evangelist Marketing Institute and works with leaders of small and midsized businesses to improve sales measurably, even if you are in a “mature” industry such as distribution and manufacturing.

Client revenues range between $20 million and $2 billion and are almost always multi-generational family businesses. His client list includes companies such as Cisco, Logitech, Lenovo, T-Mobile, Activar, Milwaukee Valve, Columbia Pipe and WinSupply.

Recommended book: Selling Boldly
Product Image

Contact Info and Social Media for Alex Goldfayn

Resources Mentioned During the Interview

Below are key people, places, books, quotes, websites, and other resources that we discussed so you can explore further.

Books Authored by Alex Goldfayn

View on Amazon • View on Amazon • View on Amazon • View on Amazon • View on Amazon • View on Amazon

Resources Mentioned

Enjoying the podcast? A quick ⭐⭐⭐⭐⭐ review on Apple Podcasts makes a real difference — thank you!

Scroll to Top