250: Using creativity and humor to make contact and build your business with guest expert Stu Heinecke

Stu Heinecke, author of Get the Meeting!: An Illustrative Contact Marketing Playbook

Stu Heinecke and Bill Ringle discuss ideas and examples from “Get the Meeting!” for small business leaders.

>>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.

Interview Insights

Top 3 Takeaways from this Interview

  • Contact marketing is a way of connecting that gets attention, stands out by expressing care and interest in the prospect.
  • Cartoons double email open rates and “keep them opening.
  • We won’t go anywhere if we don’t believe we are worthy of going somewhere.

Read the Show Notes from this Episode

  • Stu learned from his mentors Gahan Allen Wilson and Eldon Dedini, cartoonists at Playboy. [01:16]
  • When Stu reached out to them and made contact. [02:27]
  • How can a cartoonist create funds? Cite examples. [05:03]
  • A memorable auction that hje participated in. [06:06]
  • Stu expands on the utility of single panel cartoons for contact marketing. [08:05]
  • A takeaway for readers to apply in their business. [09:30]
  • The mindset requirements in order to do business with Gannett/USA Today. [10:20]
  • Elevating the refrigerator door clipping to a highly effective business process. [11:35]
  • Using digital technology to research and support contact marketing will succeed in attracting the attention of the VIP because we are all people at the end of the day. [26:29]
  • My Quest for the Best Lightning Round begins [29:10]

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Expert Bio

Dubbed by the American Marketing Association the “Father of Contact Marketing,”

STU HEINECKE is a Wall Street Journal cartoonist, hall of fame-nominated marketer and the bestselling author of How to Get a Meeting with Anyone and Get the Meeting!

Stu is also the founder of Cartoonists.org, a group of WSJ and New Yorker cartoonists who donate their art to help charities raise funds.

Contact Info for Stu Heinecke

Web address: http://www.stuheinecke.com/

Travels from: Freeland, WA

Social  Media Links:

​Books Authored by Stu Heinecke

Get the Meeting!: An Illustrative Contact Marketing Playbook How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketin

Resources Mentioned During the Interview

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