250: Stu Heinecke – using creativity and humor to make contact and build your business

Stu Heinecke, author of Get the Meeting!: An Illustrative Contact Marketing Playbook

Stu Heinecke and Bill Ringle discuss ideas and examples from “Get the Meeting!” for small business leaders.

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Take-Aways from this Interview

  • Contact marketing is a way of connecting that gets attention, stands out by expressing care and interest in the prospect.
  • Cartoons double email open rates and “keep them opening.
  • We won’t go anywhere if we don’t believe we are worthy of going somewhere.

Tweet-Ready Insights from this Episode

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Interview Insights

Read the Show Notes from this Episode

  • Stu learned from his mentors Gahan Allen Wilson and Eldon Dedini, cartoonists at Playboy. [01:16]
  • When Stu reached out to them and made contact. [02:27]
  • How can a cartoonist create funds? Cite examples. [05:03]
  • A memorable auction that hje participated in. [06:06]
  • Stu expands on the utility of single panel cartoons for contact marketing. [08:05]
  • A takeaway for readers to apply in their business. [09:30]
  • The mindset requirements in order to do business with Gannett/USA Today. [10:20]
  • Elevating the refrigerator door clipping to a highly effective business process. [11:35]
  • Using digital technology to research and support contact marketing will succeed in attracting the attention of the VIP because we are all people at the end of the day. [26:29]
  • My Quest for the Best Lightning Round begins [29:10]

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Expert Bio

Dubbed by the American Marketing Association the “Father of Contact Marketing,”

STU HEINECKE is a Wall Street Journal cartoonist, hall of fame-nominated marketer and the bestselling author of How to Get a Meeting with Anyone and Get the Meeting!

Stu is also the founder of Cartoonists.org, a group of WSJ and New Yorker cartoonists who donate their art to help charities raise funds.

Contact Info for Stu Heinecke

Web address: http://www.stuheinecke.com/

Travels from: Freeland, WA

Social  Media Links:

​Books Authored by Stu Heinecke

Resources Mentioned During the Interview

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