223: Adopt a Modern Seller Paradigm to Excel with Amy Franko

Amy Franko –  author of The Modern Seller: Sell More and Increase Your Impact in the New Sales Economy

Amy Franko and Bill Ringle discuss the ideas of the five modern selling skill sets that help small business leaders and others responsible for top-line growth rise above the competition. 

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.

Top 3 Takeaways from this Interview

  • Five roles to adopt for success in today’s competitive marketplace: Entrepreneurial, Holistic, Social, Ambassador, and Agile.
  • How to find the right prospects for clients, when buyer titles and responsibilities are often opaque.
  • What it means to serve ambassador responsibilities in business growth positions.
5 Roles of the Modern Seller by Amy Franko

Interview Insights

Read the Show Notes from this Episode

  • Amy tells about her inspiration and how she influenced her to connect to her potential. [1:09]
  • She tells how being the oldest among her four siblings, she had the leadership quality in her DNA. [3:08]
  • Why in today’s business climate having a new fresh idea or definition to follow critical? [4:00]
  • She shares how a question from her client suddenly made her realize what she was missing and how she learned a huge lesson. [5:30]
  • How to handle a list of priorities in a single go. [9:15]She elaborates from her book “The Modern Seller”, the real concept of being a modern seller [11:44]
  • Rather than price and product, what are the other three things you should look for? [13:40]
  • The five roles required to be a modern seller: Agile, Entrepreneur, Holistic, Social and Ambassador. [16:56]
  • Amy shares what an ambassador’s role is in greater detail. [21:00]
  • My Quest for the Best Lighting Round begins [22:21]

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Expert Bio 

Amy Franko is a strategic sales expert working with professional services, insurance, and technology organizations to accelerate sales results. She’s a keynote speaker, sales strategist, and author specializing in B2B sales and sales leadership development. With over 20 years of client-facing sales experience, Amy began her career with global companies IBM and Lenovo before pivoting into entrepreneurship. Her book of business includes some of the world’s most recognizable brands. Amy’s book, Amazon, is an Amazon bestseller
and was also named a 2018 top sales book by Top Sales World. Learn more and download a free chapter at www.amyfranko.com.

Contact Info

Web address: amyfranko.com

Travels from: Delaware, Ohio

Social Media Links: LinkedIn | Twitter

Books Authored by the Guest

The Modern Seller by Amy Franko

Resources Mentioned During the Interview


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